Linear TV? So 2010s. Two-thirds of the U.S. are streaming shows now, and the explosion of CTV is changing the game for the advertising industry. In the newest episode of "Here's the deal..." LiveRamp’s Adam Paul spills the secrets on why Connected TV is exploding in popularity and how advertisers and publishers are unlocking huge potential. Hint: it’s all about the data!
LiveRamp
Services de publicité
San Francisco, CA 71 344 abonnés
Leader de l'onboarding de données. Nous proposons une expérience publicitaire basée sur la confiance, et non les cookies
À propos
Leader mondial des infrastructures sécurisées de partage de données, LiveRamp, grâce à ses capacités de résolution d’identité uniques et un réseau inégalé, permet aux entreprises et à leurs partenaires de mieux connecter, contrôler et activer leurs données afin de transformer l'expérience des clients et générer des revenus plus élevés. L'infrastructure entièrement interopérable et neutre de LiveRamp offre une adressabilité de bout en bout pour les plus grandes marques, agences et éditeurs du monde. LiveRamp, dont le siège social est situé à San Francisco, propose des solutions respectueuses de la vie privée qui respectent les meilleures pratiques d’associations de premier plan, notamment les programmes ICON et AppChoices de la DAA (Digital Advertising Alliance), l’Interactive Advertising Bureau (IAB), la Data & Marketing Association. (DMA) et la Fondation de recherche sur la publicité (ARF) ainsi que le RGPD. Le siège Français de LiveRamp se situe à Levallois-Perret, 25 rue Anatole France. Pour plus d'informations, visitez https://liveramp.fr/
- Site web
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https://liveramp.com/
Lien externe pour LiveRamp
- Secteur
- Services de publicité
- Taille de l’entreprise
- 501-1 000 employés
- Siège social
- San Francisco, CA
- Type
- Société cotée en bourse
- Fondée en
- 2011
- Domaines
- Data Onboarding, Big Data, Marketing Technology et Digital Advertising
Produits
LiveRamp
Plateformes de gestion de données (DMP)
The LiveRamp enterprise data connectivity platform connects people, data, and devices across the digital and physical world, powering people-based marketing and allowing consumers to safely connect with the brands and products they love.
Lieux
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Principal
225 Bush St
Flr 17
94105 San Francisco, CA, US
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25, Rue Anatole France
92300 Levallois-Perret, Île-de-France, FR
Employés chez LiveRamp
Nouvelles
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LiveRamp a republié ceci
Too often I see marketing plans that are all about "beating last year's numbers." But we need to think bigger, people! Make bold moves with technology that grow your business into new areas. In this article, I'm excited to share how innovative companies like Eli Lilly and Company and Delta Air Lines are transforming customer experiences through data collaboration. By unifying and harnessing data, they deliver personalized, seamless journeys that build long-term loyalty.
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LiveRamp a republié ceci
Plan your schedule for Advertising Week New York with LiveRamp sessions from the Data Collaboration & Decisions track. Discover techniques for developing strategic decisions through data, using location intelligence in ads and more. Explore the track 👉https://bit.ly/3ZDYFnQ *More content is added almost daily; keep checking back for new sessions and speakers! #AWNewYork24
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LiveRamp a republié ceci
Leading marketers understand that playing it safe won’t cut it anymore. My latest LinkedIn article dives into how some of the most innovative companies in the world are using data collaboration to achieve real breakthroughs—like reaching untapped rural audiences through a media network or boosting incremental sales by 2.5x with advanced measurement solutions. These aren’t just minor wins; they’re bold moves driving serious growth. Whether it's launching new brand partnerships or creating connected shopping experiences, our clients are setting new benchmarks. I hope you'll explore these strategies and see how you can apply them to your own business.
Unlocking Revenue and Growth: Inspiration from the World’s Most Innovative Companies
Jessica Shapiro sur LinkedIn
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Cheers to our powerhouses! 🥳 Join us in celebrating Samantha Pfeiffer and Kimberly Bloomston, two incredible women from LiveRamp who are being recognized for their groundbreaking contributions to tech! Samantha is honored as a Talent Acquisition Leader, fostering inclusivity and diversity, while Kimberly is making waves as a Women of Impact honoree, inspiring the next generation of leaders. These two are paving the way for a more equitable future in tech and we’re so proud to have these trailblazers in our corner!
🎉 We are excited to announce the 2025 Women of Impact Award honorees! There is no better time to announce the honorees just a few days before National American Business Women’s Day. This dedicated day honors the achievements of businesswomen nationwide who are breaking barriers in male-dominated industries. The Women of Impact Award recognizes women who have made significant strides in the tech profession and industry, inspiring others to follow and paving the way for the next generation of leaders. 🌟 These remarkable women are reshaping the definition of success and advocating for diversity, equity, and inclusion, inspiring us all with their impactful work. 👏 Congratulations to all the honorees, and thank you for your ongoing efforts to promote gender equity in tech! Thank you also to everyone who voted. Click the link to see who made the 2025 Women of Impact list: https://lnkd.in/eN_3BapC #WomenOfImpactTech #AmericanBusinessWomensDay #WomenImpactTech #BreakingBarriers #Leadership #GenderEquity #WomenEmpowerment #Awards
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One in four media dollars is wasted. But it doesn’t have to be this way! LiveRamp PMM Chelsea Heredia (Eaton) lays out exactly how to stop wasting media dollars and start maximizing ROI in our new episode of 'Here's the Deal...' 💸
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LiveRamp a republié ceci
Impact-focused serial entrepreneur. Privacy enthusiast. Startup advisor. Confectioner. Caribbean roots.
Introducing Bonbon's Open Identity Manager: Revolutionizing Cookieless Monetization for Publishers Today, we're excited to unveil the Open Identity Manager (OIM), our latest innovation designed to help enterprise publishers like a360media stay ahead in the cookieless future. In partnership with LiveRamp, The Trade Desk, and other cookieless ID providers, OIM is now an integral part of Bonbon’s platform, empowering publishers to boost registration and enhance monetization with privacy-centric identifiers. With OIM, publishers can simplify and automate the generation of server-side cookieless IDs seamlessly integrating with major identity standards like RampID, ID5, and UID2. Bonbon’s OIM module not only simplifies the standing up a publisher Single Sign-On (SSO) but also offers native integrations with ESPs and GDPR-compliant data collection – all while driving significant increases in CPMs. We’re already seeing incredible results: a360media has leveraged Bonbon to increase cookieless CPMs by over 250%, demonstrating that our platform is not just about better monetization—it's about re-enabling addressable advertising in a post-cookie world. This launch underscores Bonbon’s commitment to creating a more rewarding web for consumers and a more profitable future for publishers. As the challenges of cookie deprecation continue to intensify, Bonbon is here to offer a transparent, effective, and scalable solution. Special thanks to Lucy Rogers and Travis Clinger and the partnership team at LiveRamp, and to Andy Wilson and his forward-thinking teams at a360media, for embracing this transformative approach. Stay tuned—this is just the beginning. When it comes to solving the cookie problem, Bonbon is bringing something even sweeter to the table. 🍬 You can read more about the OIM launch here: https://lnkd.in/gEy75iUz?
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LiveRamp a republié ceci
What does advancing the industry mean to you? We asked industry leaders to share their vision. Up next, LiveRamp CEO Scott Howe. At #ADVANCESmartly24, Scott Howe will dive deeper into how the future of advertising can balance creativity with technology, while staying privacy-focused and impactful. Get ready for insights that challenge the status quo and push the industry forward: https://bit.ly/3YV5aCv
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