Greenfly

Welcome back college basketball! We love seeing examples like this from USC WBB using their assets to drive awareness and tune-in for their games. The Trojans are starting off the season in style today against Ole Miss in Paris! Student-athletes are building their brands and NIL, but are also tremendous ambassadors for their school and sport. The more content fuel they have the better! 💪

GOOD INFO on Instagram post performance by type. The key takeaways? - Reels generate higher reach on average, helping you reach more new users - Carousels get higher engagement (this point was also driven home recently by Head of Instagram Adam Mosseri) - Single image posts remain the most common post type Utilize carousels to engage your existing fans more, in particular, and try Reels to reach newer audiences

We went to the Gondola Sports Summit and heard from experts working in sports. We summarized several key insights from the event to help you learn! - Socialize your processes and content strategy across the organization — every department can benefit from your content, visibility, and solutions - Get just as excited about efficiency and operations as you do about creativity and engagement — that stuff matters a lot! - Treat athletes as partners, it doesn't have to be a give-and-take, help set them up for, and educate them about long-term success (and the why behind things). And do your homework about the athletes so you can make the most of your time and interactions with them Tons more in the full blog!

INTERESTING DEVELOPMENT — Netflix introduced 'Moments,' in their app this week, allowing users to save and share short-form content from shows... We see our major network and film customers distribute clips to their talent for sharing, and in instances when they've distributed to individuals beyond talent, there has been massive adoption and activity. It's a great way to reach new, diverse, deeply engaged audiences. We've also seen enormous uptake when short-form content is offered to third-party media. Talk to us about it! This move by Netflix is driving industry chatter and interest, there is tremendous value when you combine short-form content with powerful distribution. We see it, live it, and breathe it every day!

IT WAS EPIC nearly four years ago to the day when the LA Dodgers won the 2020 title and collected over 4,000 (!) videos/photos from fans that they turned into an incredible celebration video (link in comments). Will the Dodgers repeat this year? Either way, there WILL be a winning side and there WILL be tons of excited fans! We love seeing our +Engage product utilized to maximize these moments

AWESOME EXAMPLE of leveraging user-generated content to engage fans/followers and fill the feed with quality content. Here's the story: Rivals, the college sports and recruiting brand under Yahoo Sports, invites up-and-coming athletes to submit their best highlights for a chance to be the Rivals 'Weekly Spotlight.' They get tons of submissions and feature some incredible content that plays well for short-form social feeds in general and is highly relevant for their audience. Great, ongoing campaign! 👏

Entertainment marketers increasingly realize that lo-fi content works. It may deviate from their polished shows and movies, but it breaks through on the short-form feeds and is more relatable and engaging for fans. We see both forms of content work well with our customers, but there are more home runs with the lo-fi content. The quote in the graphic below came from a recent Variety Culture Catalysts Dinner event, where they discussed short-form video, how to leverage trends, understanding your audience, lo-fi content, and working with influencers. The full recap in Variety: https://lnkd.in/gVk27EUh

How do sports fans in the US consume content across leagues and across age groups? With the NBA tipping off tonight, it's that time of year when several of the biggest sports leagues in the world are all in action. Check out data from a recent YouGov report looking at consumption trends across adult age groups for fans of the NFL, NBA, MLB, and NHL - Shift to Digital Platforms: Younger audiences prefer social media (62%) for sports content, highlighting the importance of short-form video and engaging clips for effective fan engagement - Real-Time Interaction: With younger fans favoring online live streams and highlights, there's a significant opportunity for sports organizations to capture and distribute instant content - Diverse League Engagement: NBA and NHL fans are more digitally oriented, with high engagement on social media and mobile apps, indicating a need for tailored short-form content strategies and an opportunity for continued O&O growth and monetization - Global Audience Potential: The international appeal of leagues like the NBA underscores the value of short-form content that resonates across diverse demographics and regions, expanding reach and monetization opportunities.

GOOD EXAMPLE from the Florida Panthers of leveraging live social content to activate a partnership (with a clever name!). The team often shares cool scenes with players and fans, so they branded this interaction between star Matthew Tkachuk and a young fan a 'Cool Moments '-worthy exchange with an HVAC sponsor. Excellent, memorable pun and great content overall! The opportunities to effectively activate partners through quality content are endless. [Source link: https://lnkd.in/g5FaCttX]

GREAT INSIGHT into the NFL's live content correspondent (LCC) program and the unique content these nimble creators produce. The NFL's Ian Trombetta: "Increasingly there is a sharing of content that’s happening through what we consider social-first content, but we’re supplying that over to the networks and they can pick that content off and integrate that into the broadcast and also to their social channels. So whether it’s CBS or it’s NBC Peacock or Amazon or Netflix in the future, they’re all utilising that content that we’re supplying. We have a variety of ways in which we’re not only shooting it, but also looking at ways in which we can get more and more access to showcase the fashion, to showcase a lot of the behind the scenes to really showcase the players and the teams in the best way possible." Read the full Q&A in this article from Sports Video Group: https://lnkd.in/eutgDidk