Great highlight on all the work done with SNPTV Pub TV, Antoine Ganne and Isabelle Vignon and FR TV media sales houses to develop a shared common calculator. 🙏 Thanks egta and Anne-Laure Dreyfus - Coutinho for the invitation #sustainability #TVad #TV #adnetzero #carbonevaluation #Videoad #carbonfootprint #SNPTV
🎙️ Kick off your weekend with our latest Expert Series episode! This week, we had the pleasure of speaking with Estelle Reale, CMO at DK. Estelle shared valuable insights on carbon emission calculations for media campaigns across TV and radio, offering a deep dive into DK's pioneering work in sustainability metrics in advertising. Watch the latest episode in our series to discover how DK is leading the way in integrating carbon-conscious strategies into media planning and execution. Don't forget to subscribe to stay informed on the latest industry developments! 📺 Watch the episode on Vimeo: https://lnkd.in/ekgxpdz5 🎧 Listen on Spotify: https://lnkd.in/eXW2BGhQ