FRED Jewelry

This past week, FRED celebrated European Sustainable Development Week by raising awareness about environmental protection. Through different workshops, our teams dived into the complexities of climate change, identified solutions for a more sustainable future and highlighted the impact of our daily carbon footprint, empowering us to make more conscious decisions. At FRED, we are proud of our employees’ enthusiasm and dedication to environmental responsibility, contributing to a greener future. #FREDJewelry #FREDParis

Maison FRED is delighted to welcome Vincent Reynes as its new Chief Executive Officer. Vincent counts more than 25 years in the luxury industry, of which 23 years at Bvlgari. With extensive expertise in the jewelry sector, holding various international executive roles in disciplines from communications and product marketing to market management, Vincent is uniquely positioned to guide the Maison into its next chapter. "I am thrilled to join Maison FRED and begin a new era for The Sunshine Jeweler, building on Fred Samuel's innovative vision and audacious spirit.” Vincent Reynes. #FREDJewelry #FREDParis

Maison FRED announces Chinese actress Guan Xiaotong as its Global Brand Ambassador. Known for her outstanding talent and captivating presence, Guan Xiaotong embodies the essence of Maison’s audacity, glamourous elegance, and determination. As a member of the FRED Family, Guan Xiaotong will continue shining brightly under the FRED sun, celebrating every moment of life with joy. #FREDJewelry #FREDParis #FREDTheSunshineJeweler

FRED’s new brand campaign shines all over the world. The Sunshine Jeweler is letting its most precious light and sun-filled creations sparkle across the globe. #FREDJewelry #FREDParis #FREDTheSunshineJeweler 

Maison FRED and Special Olympics partnership embraces the power of sports as a driver of commitment, equality, and inclusivity.  The National Summer Games 2024 in Décines-Charpieu provided the Freddies with a unique opportunity to join Special Olympics teams as volunteers wishing all athletes success and shared joyful moments. Since 2020, Maison FRED continues to collaborate hand-in-hand with the athletes, creating bonds through inclusivity, joy and the shared passion for sports.  At FRED, we believe in sport as a driving force to surpass oneself. #FREDJewelry #FREDParis #GoBeyond #SpecialOlympicsFrance #SpecialOlympicsNippon #SpecialOlympicsAsia

Maison FRED is pleased to announce its new Global Brand Ambassador: Jin of 21st-century emblematic pop icons BTS. Jin, as a true generational symbol has made a global impact with his talent and personality, continuing to inspire millions of fans worldwide.  Both considerate and committed, with a perpetual smile and a great sense of humor, the eternal lover of life perfectly embodies the spirit of Maison FRED. His collaboration with The Sunshine Jeweler promises to shine with a unique sparkle.  #FREDJewelry #FREDParis #FREDTheSunshineJeweler #Jin

At Maison FRED, we nurture a positive environment to empower our Freddies to be their best selves and unlock their full potential. Last week, we celebrated the quality work-life week with three different activities of rowing in the Seine, soothing massages and a workshop to cultivate professional equilibrium, allowing the Freddies to embrace moments of serenity, balance and team spirit. #FREDJewelry #FREDParis

Maison FRED presents its new High Jewelry collection: “Monsieur Fred Ideal Light”. After paying tribute to the inner light that shone from its founder Fred Samuel, Maison FRED is now on a quest for the jeweler’s ideal light. Like a journey through his childhood memories in Argentina, the Monsieur Fred Ideal Light High Jewelry collection explores the light that fuels the creative energy of FRED, the Sunshine Jeweler. “I ducked my head below the surface, the sun filtered through the water and suddenly, the light created a mirage of a distant country, a street corner, hawkers on a huge beach. My ideal light.” - Fred Samuel. With a mix of childhood memories and emotions, Maison FRED plays with all the shimmering tones of colored stones, now combined in more vibrant variations than ever. Each set releases all the solar energy of Argentina that left such a mark on Monsieur Fred’s quest for the ideal light. #FREDHighJewelry #FREDParis #MonsieurFredIdealLight

Fostering an inclusive culture is everyone’s business. At LVMH, all employees have access to a training on inclusion in the workplace, to learn about unconscious biases, their origin, what shapes them and key recommendations on how to mitigate them. This program leads to greater success in engaging not only with each other but also with clients and partners. Last week, members of the Employee Resource Group All LVMH Pride France visited Maison FRED to present their mission and actions that aim at creating visibility and fulfillment for LGBTI+ individuals. Together we support diversity and inclusion within our Maison and beyond! #AllLVMHPride #LVMH #ItsEveryoneBusiness

A love of light has always driven FRED’s creativity, instilling the Maison with its Sunshine Jeweler spirit and inspiring the new Pretty Woman Sunlight Message. Shaped by the Maison’s creative audacity, these capsules of light interact with the sun’s rays to reveal secret love notes.   Pretty Woman Sunlight Message draws its inspiration from the captivating caustics of the sun reflecting on the Mediterranean Sea. Using Rayform™ technology, Maison FRED’s creations reveal symbols of love thanks to sunlight, like the sun’s dance upon the sea. Enhanced by an interplay of warmth and light, the Pretty Woman Sunlight Message become the most precious declaration of love.   Thank you Rayform - THE RAYY, Romain Testuz, Yuliy Schwartzburg, Ingrid Gosselin 英格丽 and Véronique Lepinay for your expertise and collaboration.   #FREDJewelry #FREDParis #FREDTheSunshineJeweler #FREDPrettyWoman