Ekimetrics

🎙️ Have you listened to our latest podcast with Google yet? We’re talking about Creative Power in Marketing Mix Modeling following the recent release of our YouTube study. Tune in to find out how to measure video ad creative effectiveness at scale and unlock ROI uplifts of up to 2.2X. Plus hear study contributors Sona Abaryan, Partner and Stefan Langenborg, Domain Leader at Ekimetrics talking to Google’s Global Heed of Research, Ariane Pol, about how they arrived at three golden rules for advertisers to follow. 💡 Listen or watch now 👉 https://lnkd.in/eMvv3MU5

The best expression of our expertise, worldwide? Our talents! 🌎 🚀 We’re thrilled to have been part of the 33rd IJCAI International Joint Conferences on Artificial Intelligence Organization in Jeju, Korea. At the start of August, Audrey Poinsot, one of our PhD students, presented her scientific paper, “Learning Structural Causal Models through Deep Generative Models: Methods, Guarantees, and Challenges”, to an assembly of experts and scientists. Audrey wrote the paper in collaboration with Alessandro L. (INRIA) and Michele Sebag (CNRS). Presenting one of our scientific papers at this prestigious conference is a testament to the hard work and expertise of our PhD and Research & Development teams at our innovation lab, Eki.Lab. 🌠 Following the conference, Audrey wrote an article that aims to popularize the original scientific paper. Want to know more about our paper and the conference? 👉 https://lnkd.in/eCzP4tPV #IJCAI2024 #causality

🎨 Our recent study with Google and YouTube found that video ad creative execution is a significant driver of sales performance and resulted in a new way for brands to measure creative effectiveness in a repeatable and scalable way. 🔄️ Find out how to apply this groundbreaking enhancement to Marketing Mix Modeling 👉 https://lnkd.in/euQkH5Kk

How can data science transformation help oversee an insurer's ESG roadmap? 🌱 A French insurer needs to oversee their ESG progress and align with sectoral regulations. We created a comprehensive technical roadmap, turning their sustainability vision into reality. Outcome highlights: 💠 Identified the ESG use cases that apply to their company, mandatory use cases such as CSRD and SFDR, and voluntary use cases based on their engagements and sustainability policy, such as SBTi 💠 Enhanced brand credibility regarding sustainability topics 💠 Provided a 360° view of ESG and data capabilities with detailed architecture scenarios for data collection, monitoring, and reporting according to specific ESG frameworks Discover the full story and our approach in our latest business case 👉 https://lnkd.in/ej3-ykX7 #ESG #CSRD #sustainability #DataScienceTransformation #insurance William NAIT MAZI 🐼 | Théo Alves Da Costa | Natalia D. | Emilie RANNOU | Aurélien Quévenne

At Ekimetrics, our employees are our greatest assets, no matter where they are in the world! 🌍 Today, let’s meet Marc Aoun who joined our Paris office as a Product Owner two years ago, and now is a Product Manager. Here's what Marc thinks sets Ekimetrics apart: “We have a strong focus on product development, alongside consulting, offering a unique combination of consulting services, tools and products. Despite our growth, we maintain a human-scale approach, ensuring close collaboration between employees and their managers, both operational and HR. ” If you want to join a French Tech 120 and Great Place To Work® company? Check our job openings 👉 https://lnkd.in/eMuZDJMW #WeAreEki #jobs #DataScience

Save the date ! 📆 Nous serons présents à La Rencontre des entrepreneurs de France (REF) les 26 et 27 août 2024 à l'Hippodrome ParisLongchamp. Ne manquez pas l'occasion de nous retrouver et d'échanger lors de la 6ème édition de cet événement incontournable. Rejoignez-nous pour des discussions passionnantes et enrichissantes ! 🌟 #LaREF24 #FT120 Laurent Félix | Germain Piveteau | La French Tech

Our recent study with Google found that creative execution is a significant driver of sales and uncovered three golden rules for YouTube video ad creative effectiveness. 💡 Find out how you could increase ROI by up to 2.2X in our white paper for marketers and advertisers 👉 https://lnkd.in/eAmHtvgR

Why is it a game-changer that Bayesian Neural Networks’ can 'know that they don't know'? 💡 Artificial neural networks (ANNs) have transformed fields like self-driving cars and medical diagnoses. However, they can’t say "I don't know." ANNs excel in predictions but struggle with uncertainty, often giving confident answers even with limited or unreliable data, leading to potentially misleading results in critical areas. 📈 Enter Bayesian neural networks (BNNs). Inspired by Bayesian statistics, BNNs embrace uncertainty, acknowledging "I know that I know nothing" when data is unclear. 🔎 Discover the full benefits of BNNs in the latest article by the experts at our innovation lab, Eki.Lab. 👉 https://lnkd.in/ep4MRVeW #bayesian #ANN #BNN #AI #EkiLab

💭 "Ekimetrics combines cutting-edge tools with bold vision and innovation.” The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Harnessing over 15 years of R&D, we've developed One Vision, our Marketing Mix Modeling platform. One Vision rapidly translates your data and brand DNA into tangible impact, offering a robust 360° view of your performance: measure, forecast, and optimize. 📉⚙️ Key modules include:  💠 DATA: Efficiently monitor and industrialize your data with comprehensive integration and automated updates. 💠 MODELING: Quickly build and refresh models for fast insights using robust algorithms. 💠 INSIGHTS & OPTIMIZATION: Take concrete actions, monitor impact, and adapt with strategic recommendations and customized plans. Think Marketing Mix Modeling takes six months to deliver results and burdens your team every time? Level up your MMM strategy with the most agile solution for decision-making 👉 https://lnkd.in/efUzpedv #OneVision #MMMLeader #ThatsWhy #MarketingMeasurement

🎙️ New Podcast: Google x Ekimetrics – Measuring Video Ad Creative Effectiveness to unlock 2.2X video ad ROI Hot on the heels of the release of our new YouTube study that measured ad creative effectiveness for four brands over 3+ years, listen to our latest podcast to find out how you too can tackle this final frontier in marketing effectiveness. Join Ariane Pol, Global Head of Research Google, Sona Abaryan, Partner and Stefan Langenborg, Domain Leader at Ekimetrics to hear how we unearthed untapped opportunities using a repeatable and scalable enhancement to Marketing Mix Modeling to capture creative power and the potential to increase ROI by 2.2X. 📈 With 58% of the study’s videos suboptimal and against a backdrop of increasingly limited ability to influence other tactical drivers of performance, there is significant potential for brands to increase sales through this new approach. Listen or watch now 👉 https://lnkd.in/eMvv3MU5