***NEW BIZ NEWS ALERT*** To consolidate its agency roster, Kimberly-Clark has issued an RFP to the holding cos. for its global media and creative account. The US media business is not part of the review since Publicis Groupe won the contract last year. As reported in MediaPost, "The company spent an estimated $510 million on measured media last year according to agency research firm COMvergence. About three-quarters of that spend is earmarked for North America—a little more than $380 million. Most of that spend is placed in the U.S.
COMvergence
Services de publicité
COMvergence measures the performance of major global Ad/Media agencies, top Independent firms & Managem't Consultancies.
À propos
COMvergence is the only independent and international research bureau providing analysis and benchmarking studies of the creative, media and digital media firms owned by the global marketing services groups, leading independent agencies and management & IT consulting firms. Using quantitative measurement metrics, COMvergence provides high-quality reference data, guidance and support for MarCom professionals/chief growth officers and spans the international marketing services groups in 50 countries. Through quarterly benchmarking reports and continuously updated databases, COMvergence keeps members informed of key 1) Agency/ advertiser relationships, and new business activity; 2) Media agency billings rankings & market shares; 3) Mergers and acquisitions (holding companies vs. management & IT consulting firms); 4) Agency leadership and talent flows. Founded in 2016 by Olivier Gauthier, COMvergence is a proud partner of the American Association of Advertising Agencies (4A’s), Campaign magazine, World Federation of Advertisers (WFA), Nielsen and Kantar Media.
- Site web
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http://www.comvergence.net
Lien externe pour COMvergence
- Secteur
- Services de publicité
- Taille de l’entreprise
- 2-10 employés
- Siège social
- Paris
- Type
- Société civile/Société commerciale/Autres types de sociétés
- Fondée en
- 2016
- Domaines
- Benchmark, Marketing Services Groups, Reference Measurements, Marketing Technology, Media Agencies, Creative Agencies et Digital Agencies
Lieux
Employés chez COMvergence
Nouvelles
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Highdive was named the global creative lead for Culligan's first brand platform and campaign as well as creative for select product lines. COMvergence estimates the US media spend for Culligan at $18M.
Culligan hires Highdive to lead global campaign—behind the strategy
adage.com
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adam&eveDDB won Columbia Sportswear Company. The agency was named global AOR following a review. Columbia Sportswear’s estimated 2024 media spend is $30M, all allotted to digital, according to COMvergence.
Columbia Sportswear Appoints adam&eveDDB as Global AOR
adweek.com
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Indie agency Cramer-Krasselt has landed MOD Pizza's media and social business, following a review. Spending for the pizza chain is estimated at $5M, according to COMvergence.
Cramer-Krasselt Wins Media, Social Duties For MOD Pizza
mediapost.com
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Our Regional Director Priyanka Mehra at a Saturday afternoon extremely well spent at NMIMS School of Branding and Advertising for an engaging and interactive panel discussion on the topic How Traditional is adapting to Digital? #MediaMatters #PanelDiscussion #FutureOfMedia #DigitalVsTraditional #MediaDebate #ThoughtLeadership"
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We are glad to continue our 3rd year of partnership with exchange4media for #e4mMedia 2024 as ‘Knowledge Partner’ and partner this awards initiative that recognizes Indian Media Agencies and most importantly people behind the work and their contribution to the advertising Industry.
Thrilled to announce COMvergence as our official Knowledge Partner for #e4mMediaACE 2024! 🤝 Let’s come together to celebrate the outstanding achievements of media agencies and professionals!🏆 🗓️ 11th November 2024 📍 Mumbai Know More: https://lnkd.in/dYe-ZwDU #e4mAwards #MediaACE2024 #MediaExcellence #MediaInnovation #LeadershipInMedia #MumbaiEvents
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COMvergence is in the house tonight at the Media Week Awards in London. Stop by our table for a chat with Anne Spassky and Chris Poole. They are two of the best looking COMvergers at the event.🤩
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"It’s the thing an agency dreads – the repitch. But this year there could be a bumper crop of repitches just around the corner. According to our friends at COMvergence (an independent research and data consultancy, which analyses media spend investments), they’ve identified an estimated $40billion worth of media billings that is likely to go into review in the not-too-distant future."
Great Pitch Company’s Marcus Brown: time to reinvent the repitch
https://www.moreaboutadvertising.com
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Royal Caribbean is searching for a new creative agency. Incumbent The Martin Agency is not defending the account. COMvergence estimates the 2024 media spend at $126M.
Royal Caribbean launches creative review
adage.com
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Following a review that included FCB, Anamoly, and SPCSHP, WPP has won Starbucks' US account. The holding company created a bespoke unit, named “Team Starbucks,” and will use talent from agencies including VML, Ogilvy and Landor. COMvergence estimates the media spend for Starbucks at $153M. Joanne Davis managed the search.
Starbucks selects bespoke WPP unit to manage US creative business
adage.com