COMvergence is the only independent and international research bureau providing analysis and benchmarking studies of the creative, media and digital media firms owned by the global marketing services groups, leading independent agencies and management & IT consulting firms. Using quantitative measurement metrics, COMvergence provides high-quality reference data, guidance and support for MarCom professionals/chief growth officers and spans the international marketing services groups in 50 countries. Through quarterly benchmarking reports and continuously updated databases, COMvergence keeps members informed of key 1) Agency/ advertiser relationships, and new business activity; 2) Media agency billings rankings & market shares; 3) Mergers and acquisitions (holding companies vs. management & IT consulting firms); 4) Agency leadership and talent flows. Founded in 2016 by Olivier Gauthier, COMvergence is a proud partner of the American Association of Advertising Agencies (4A’s), Campaign magazine, World Federation of Advertisers (WFA), Nielsen and Kantar Media.
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COMvergence will be in the house at the ANA Masters of Marketing conference. I'll be looking for and "Listening to You" 😉.
I'll be at the best networking conference of the year. If you'll be there, please LMK. We can chat about New Biz, COMvergence, or the weather (no hurricanes 🙏). Reply with a "yes" or a 👍or an 🆗.
COMvergence a republié ceci
After our annual summit in Paris last year, our dynamic core team came together from all the different parts of the world at beautiful Barcelona this year. For three days of exchanging ideas and insights, charting the path ahead, paving the way for new collaborations all coupled with sharing new cultures, cuisine and some great energy. Olivier Gauthier Anne Spassky David Lerault Letty Lo Priyanka Mehra Jesús Olivar Martínez Elke Jacob Raluca Dumitrescu Lisa Spielman Chris Poole Here’s to another Power Packed year!
After our annual summit in Paris last year, our dynamic core team came together from all the different parts of the world at beautiful Barcelona this year. For three days of exchanging ideas and insights, charting the path ahead, paving the way for new collaborations all coupled with sharing new cultures, cuisine and some great energy. Olivier Gauthier Anne Spassky David Lerault Letty Lo Priyanka Mehra Jesús Olivar Martínez Elke Jacob Raluca Dumitrescu Lisa Spielman Chris Poole Here’s to another Power Packed year!
We are more than thrilled and grateful to have you joining the Team, Jesús Olivar Martínez ! No doubt that your experience and expertise will be invaluable to our continuing success and growth!
ES / EN ¡Querida comunidad de LinkedIn! Me alegra compartir una gran noticia: me he incorporado a COMvergence como Director Regional para el sur de Europa. Es un honor unirme a un equipo tan innovador y dinámico, y tengo muchas ganas de afrontar los retos y oportunidades que este nuevo puesto me ofrece. Trabajaré codo con codo con grandes profesionales para aportar insights estratégicos que ayuden a nuestros clientes a navegar en el panorama de los medios y la comunicación. Agradezco enormemente la confianza de COMvergence y espero contribuir con lo mejor de mí en esta nueva etapa. ¡Nos vemos en el camino! Dear LinkedIn community! I am very excited to share some great news: I have joined COMvergence as Regional Director for Southern Europe. It is an honour to join such an innovative and dynamic team, and I am very excited about the challenges and opportunities this new position will bring. I will be working side-by-side with great professionals to bring strategic insights to help our clients navigate the ever-changing media and communications landscape. I greatly appreciate COMvergence trust and look forward to contributing my best in this new phase. See you on the road!
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COMvergence's New Business Barometer reveals the global media agency moves, retentions, and rankings during H1 2024. DM or contact us at comvergence.net for full report details and price by region options.
Highdive has won a new assignment from KFC after the fast food chain met with two agencies. MullenLowe U.S., who won creative AOR responsibilities in 2022, will remain a KFC roster agency. COMvergence estimates the brand spent $179M in the US last year.
BBH USA now leads creative for PayPal, while 72andSunny takes the reins of PayPal-owned Venmo. COMvergence estimates the combined spend for both brands at $130M.
Dentsu Malaysia has been handed media agency of record mandate for Fraser & Neave (F&N) Group in Malaysia, following a competitive pitch. https://lnkd.in/dAKHp4Zy
Dentsu Creative, 72andSunny and Code and Theory come out on top as the winners of Adobe's global creative review.