Chimera Content Marketing

Wishing you all a peaceful Christmas and may 2024 be filled with new opportunities and successes for you. Grateful for the connections and collaborations we've shared, and looking forward to continued collabs and growth in the new year. Merry Christmas and a Happy New Year. #Collaboration #Gratitude #Christmas #Peace

Discover 6 key elements for creating content that truly connects with your audience. 1️⃣ Solve real problems or offer valuable guidance. 2️⃣ Tailor your content to your unique audience. 3️⃣ Weave a captivating story into your message. 4️⃣ Keep it simple—make sure it's easy to understand. 5️⃣ Showcase your expertise with every piece. 6️⃣ Create a dialogue—encourage and embrace feedback. Your content is your voice in the digital space. Keep it authentic, relatable and useful. Which number resonates with you the most? Drop me a number and a comment below... #contentmarketing #authenticcontent #feedback

Influence isn't a solo gig; it's a team effort where everyone powers up together. Connect with a mix of voices, from like-minded thinkers to those with diverse perspectives. By building connections with respected influencers, watch your 'one-to-many' approach evolve into a dynamic 'many-to-many' model. This journey isn't just about championing your ideas but giving others the benefit of your support and experience, too. Here are three heavy-hitting benefits: ✅ Give others a 'leg up'. ✅ Expand your collective reach. ✅ Start conversations that really hit home. How do you go about building your tribe? Share your thoughts. #Empowerment #CollaborativeSuccess #InfluenceBuilding #ThoughtLeadership #Strategy

💡 Aligning reputation with modern values: Fostering business success. Staying attuned to shifting societal and customer values is crucial for businesses today. An organisation's reputation and ultimate success are closely tied to their ability to act in line and resonate with contemporary perspectives. Organisations of all sizes are actively embracing #ThoughtLeadership (TL) to navigate the constantly changing business landscape. Consider these 5 elements when thinking about your organisation's approach TL: ✅ 1. Embrace change: TL is all about being forward-thinking, and improving how you create, integrate and disseminate insights. ✅ 2. Take a consumer-centric approach: Modern consumers expect companies to align with their values, making TL a potent tool for audience engagement. ✅ 3. Consider the digital natives: The digitally native generation relies on thought leadership for informed decision-making. ✅ 4. Collaborate and network: TL thrives in communities that exchange ideas, collaborate, form partnerships and spark innovation. ✅ 5. Adopt continuous learning: TL is an ongoing journey of learning, staying informed, and unceasing growth. Share your thoughts. How do you keep your organisation aligned with modern attitudes and perspectives? #Marketing #Reputation #Success #Growth #Learning

Humbled by the kind words from one of our valued clients. Thank you Seeta Hammer! It's been an incredible journey working with Aetna International, and this testimonial serves as a reminder of why we love what we do. Aetna's confidence in our abilities drives us to keep pushing boundaries and delivering the best results. It's not just a testament to the Chimera approach, but to the entire Aetna team that makes our projects a success. Thank you for your trust and support. #ClientTestimonial #Grateful #Marketing #Teamwork 

"What gets measured gets managed." - Peter Drucker (1909 - 2005) In the world of content marketing and thought leadership, measurement is your compass. It's not just about numbers; it's about understanding, learning, adapting and growing. Here are some key metrics to consider measuring, depending on your objectives and strategy: 1️⃣ Reach and Visibility: Keep tabs on website traffic, social media engagement, and media mentions. These metrics are among those that shine a light on your brand's presence in the digital landscape. 2️⃣ Engagement: It's more than likes and shares. Pay attention to comments on your content and how much time your audience spends on your web pages. Real engagement drives real results. 3️⃣ Impact: Your brand's reputation, customer trust, and industry influence are invaluable. Gauge them using surveys, feedback, or sentiment analysis. 4️⃣ Lead Generation: Measure enquiries and marketing qualified leads as well as sales qualified leads. A thriving business is built on promising leads. 5️⃣ Conversion and Sales: Document requests for proposals, prospect meetings in the diary, closed sales. The ultimate goal - the conversion rate of leads and the numbers that matter most, sales. But here's the key: Patience. It's essential to define your goals, grasp your benchmarks, and measure over an extended period, like 12 months. Why? Because in doing so, you'll amass the data and insights needed to make informed decisions about your thought leadership strategy. Which metrics do you track and why? #MarketingMetrics #DataAnalysis #ThoughtLeadership

Delighted to be attending ITIC Global 2023. Looking forward to connecting with long-term friends and first-time connections in the travel and health insurance industry.  Exploring new horizons in #thoughtleadership, #marketing and #communications? Say hello to Lorien Cross -- and let's talk. See you in Barcelona! #ITICGlobal2023 #Networking #Collaboration ITIJ: International Travel & Health Insurance Journal

The 5 proven blueprint strategy steps that infuse your #ThoughtLeadership aspirations with: - Focus - Alignment with objectives - Efficiencies - Impact assessment Read the carousel for a glimpse into our comprehensive strategy. There's a wealth of further insights waiting for you too. Get in touch to learn more. #MarketingTips #Entrepreneur #Strategy

Join us in pronouncing: Chimera [chi·me·ra] | kī-ˈmir-ə In Greek mythology, the Chimera embodied the might of a lion, the cunning of a goat, the venom of a snake, and the ability to breathe fire. Here at Chimera, we draw inspiration from this legendary fusion. Our ethos revolves around creative fusion and collaboration. Just as the Chimera seamlessly merges disparate qualities, we blend ideas and expertise to facilitate transformative change for our clients. Ready to enhance your brand's narrative with strategic content marketing and thought leadership? Let's talk. #ContentMarketing #ThoughtLeadership #MarketingStrategy #BrandAwareness #LeadGeneration

🌟 Testimonial Spotlight Gratitude to our esteemed collaborator of 6+ years, Mark Ray, for his kind words. At Chimera, our work ethos is centred around values of collaboration, creativity and integrity, and we take pride in infusing dedication and professionalism into every long-term strategy and short-term project, ensuring it receives the attention it deserves. Thank you, Mark, for your unwavering trust in our expertise and for your invaluable expertise and partnership. #ContentMarketing #Testimonial #Collaboration #Creativity #Integrity