Calyxia | Certified B CORP a republié ceci
What makes Calyxia a good fit for our strategy focused on a circular plastics value chain? The firm is targeting the market for microcapsules: a type of microplastic intentionally made to release active ingredients and additives – like fragrances, lubricants or herbicides – in an array of cosmetic, detergent and crop-protection products. Calyxia | Certified B CORP aims to disrupt incumbents with its biodegradable alternative, which is economically viable and scalable. Calyxia’s microcapsules not only result in zero microplastic pollution, they are less carbon and energy-intensive than incumbent products. In markets where regulators are compelling firms to reduce their environmental footprints, such as Europe with its microplastics ban, we believe this solution provides better performance at a lower price point than incumbents’ offerings. Our Private Equity team profiles the innovator in this case study: http://spkl.io/6045frXcF? #microplastics #microcapsules #privateequity #assetmanagement <Marketing communication>