Source: Walmart (2020)
Bartering and selling of goods have been recorded throughout human history for thousands of years, and in the 18th and 19th centuries, family-run businesses—mom-and-pop stores—were the first retail stores. The following years saw the emergence of a few convenience stores, department stores, and shopping malls. It was only until the 1960s where big-box retail stores saw a surge in popularity. One of these big-box retail stores is a company founded by Sam Rogers called Walmart in the city of Rogers in Arkansas.
At present, 4,756 Walmart stores are operating in the United States. A retail company this huge is sure to have an impact on the US economy. In this article, we will delve deeper not only into the number of Walmart stores in the US but also into these major topics below, including some effects of COVID-19:
Number of Walmart Stores in the US Table of Contents
Walmart Stores and COVID-19 in the US
Source: Placer.ai (2021); Legend: Feb (weeks 5-9), Mar (weeks 10-14), Apr (weeks 15-18)
From March 9 to 15, 2020 (week 11), a 47.57% year-over-year increase in foot traffic was seen in Walmart stores in the US versus the same period in 2019 (Placer.ai, 2020). During the height of the COVID-19 outbreak, 28% of Americans said that they stockpiled food and other supplies in anticipation of the pandemic (IPSOS, 2020).
Likewise, Walmart has partnered with the Centers for Disease Control and Prevention in helping vaccinate Americans through the Federal Retail Pharmacy Program. This nationwide effort involves over 1,400 Walmart pharmacies in 35 states, including Washington, DC and Puerto Rico (Walmart, 2021).
Walmart Stores Across the US
Walmart Stores per State
Source: ScrapeHero
According to the data gathered by ScrapeHero, Texas has the most number of Walmart stores with 516. Florida is the second state with the most Walmart with 341 stores. The third state is California with 280 Walmart stores. North Carolina is the fourth state with 194 stores. And the fifth state with the most number of Walmart stores in Georgia with 189 (ScrapeHero, 2020).
Walmart Stores per City
Source: ScrapeHero
Out of the 15 cities with the most Walmart stores, 5 is from Texas.
San Antonio holds the number one spot with 29 Walmart stores. Houston, another city in Texas, falls second with 26 stores. Orlando is at the third spot with 25 stores followed by another city in Florida, Jacksonville, with 24 stores. The fifth spot belongs to Las Vegas with 22 stores (ScrapeHero, 2020).
Top Spenders in Walmart
Source: GOBankingRates
Walmart is one of the undisputed leaders in the retail industry in the US for decades. However, not all states equally contribute to their revenues. In a study conducted by GOBankingRates, they found that people in Oklahoma spent more money in their Walmart stores compared to the other states on the list. On average, they spent $1,662.43 in 2014. The second top spender is South Dakota with $1,511.86 and Arkansas at third with $1,494.80 (Business Insider, 2015).
Source: GOBankingRates
In the same study, they tabulated the average income of Walmart stores. Walmart stores in South Dakota reported the highest average income compared to other Walmart stores in other states. The average reported income for South Dakotan Walmart stores was $80.62 million. Surprisingly, stores in North Dakota placed second with a reported $51.74 million average income and Tennessee at third with an average reported income of $51.56 million even though they were the bottom two when it comes to average spending in Walmart stores (Business Insider, 2015).
Source: GOBankingRates
When it came to the estimated sales per state, Missouri clinched the number one spot with $7.46 billion. Also, Tennessee is in second place with an estimated income of $7.37 billion and Alabama in third with $7.16 billion (Business Insider, 2015).
Number of Walmart Employees in the US
Aside from being one of the leaders in retail sales, Walmart is also one of the top private employers in the US. At present, they employ approximately 1.5 million associates (Walmart, 2021) at more than 5,000 stores and clubs nationwide according to Walmart’s report. The average full-time hourly wage for Walmart employees is $14.26 (Walmart, 2021) — almost twice the average national minimum wage.
In a recent study conducted by 24/7 Wall Street, they reported the largest employer in each state. And among the numerous companies, Walmart rose to the top as the largest private employer. Out of the 50 states, Walmart is the top employer in 22 of them.
Walmart Employees per State as of 2019
Texas: 171531
Texas
Florida: 108321
Florida
Georgia: 59371
Georgia
Illinois: 54698
Illinois
Arkansas: 53310
Arkansas
Ohio: 50481
Ohio
Virginia: 44621
Virginia
Missouri: 43203
Missouri
Tennessee: 41487
Tennessee
Indiana: 39667
Indiana
Alabama: 38041
Alabama
Louisiana: 36992
Louisiana
Oklahoma: 34014
Oklahoma
Arizona: 33910
Arizona
South Carolina: 32267
South Carolina
Kentucky: 30181
Kentucky
Mississippi: 24898
Mississippi
Kansas: 20938
Kansas
West Virginia: 12321
West Virginia
New Hampshire: 8284
New Hampshire
Montana: 4776
Montana
Wyoming: 4699
Wyoming
Source: 24/7 Wall Street
Designed byAmong the 1.5 million employees in the US, 950,000 of them are in the states above. Walmart stores in Texas employ 171,531 – the most out of all states. Secondly, Florida with 108,321. Coincidentally, these are also the states with the most number of Walmart stores. Georgia is third with 59,371 employees (24/7 Wall St., 2018).
Workplace Diversity in Walmart
Diversity in the workplace has become a buzzword in the business community over the past few years. In fact, in research conducted by Glassdoor, 67% of job seekers said that a diverse workforce is an important factor for them when considering companies and job offers. Additionally, 57% of the companies’ current employees want to prioritize diversity. Moreover, inclusive companies have higher cash flow — 2.3 times per employee over three years, a study from Josh Bersin reports. In another report by McKinsey, they stated that ethnically-diverse companies are 35% more likely to outrank their competitors and gender-diverse companies are 15% more likely to do the same.
Walmart is not that far-off when it comes to inclusivity.
In 2015, 57% of the total workforce in Walmart are women, 42% of them are part of management, and 32% are corporate officers. Meanwhile, 40% of the total workforce are people of color. With 30% of them working for management, and 22% are corporate officers. The following year saw a small decline in gender-diversity. Only 56% of the workforce are women. Women in management stayed the same but women corporate officers are at 31%. On the contrary, racial diversity increased in numbers. People of color comprised 42% of the total workforce with 31% in management and 22% are officers (Walmart, 2021).
In 2017, gender-diversity took another 1% dip out of the total workforce with 55%. Women in management positions increased by 1% from the previous year and women corporate officers decreased by 1% are. The same year, Walmart became more ethnically-diverse, with 43% of the total workforce are people of color. They share 31% of the management positions, and 21% are corporate officers. The following year, gender-diversity in Walmart stayed the same across the board. On the other hand, people of color representation gained numbers. They shared a total of 44% of Walmart’s US workforce. 31% were at management and 20% were officers (Walmart, 2021).
At present, gender-diversity in Walmart is still the same as last year. Additionally, racial diversity in Walmart’s workplace is also the same in 2018. The only notable difference is that 33% of management are people of color — an increase from last year’s 32% (Walmart, 2021).
Demographics of Walmart In-Person Shoppers
With the advent of eCommerce, the retail sales of brick-and-mortar stores are expected to shrink over time. However, big-box retailers that have been in the industry for decades like Walmart remain unfazed, remaining relevant in the business industry continuously shaped by ever-changing technology. One thing’s for sure — Walmart’s brick-and-mortar stores have developed a strong foothold in the retail industry with the help of their loyal shoppers. But who are these Walmart shoppers?
Walmart Shoppers by Race
Walmart Shoppers by Race
White non-Hispanic: 70
White non-Hispanic
%Black non-Hispanic: 12
Black non-Hispanic
%Hispanic: 11.5
Hispanic
%Other: 3
Other
%Source: Business Insider; Kantar Media; Statista
Designed byAccording to a study conducted by Business Insider, Kantar Media, and Statista, they estimated that 70% of Walmart shoppers are White. Secondly, 12% of shoppers are Black. Thirdly, 11.5% of shoppers are Hispanic. Lastly, other ethnicities comprise 3% of the entire population of Walmart shoppers (Kantar Media/Statista, 2018).
Walmart Shoppers by Income
Walmart Shoppers by Income
25,000 USD or less: 26.1
25,000 USD or less
%25,000 to 49,900 USD: 26.8
25,000 to 49,900 USD
%50,000 to 74,900 USD: 18.3
50,000 to 74,900 USD
%75,000 to 99,900 USD: 11
75,000 to 99,900 USD
%100,000 USD or more: 17.4
100,000 USD or more
%Source: Business Insider; Kantar Media; Statista
Designed byIn the same study, they also identified the annual income of the shoppers. The income of Walmart shoppers that occupy the largest chunk is those earning 25,000 to 49,900 US dollars per year with 26.8%. The second-largest population of Walmart shoppers is those earning 25,000 US dollars or less with 26.1%. Third place belongs to shoppers with annual earnings of 50,000 to 74,900 US dollars with 11% (Kantar Media/Statista, 2018).
Walmart Shoppers by Age
Walmart Shoppers by Age
18 to 24: 4.90
18 to 24
%25 to 34: 17
25 to 34
%35 to 44: 17.9
35 to 44
%45 to 54: 21
45 to 54
%55 to 64: 18.1
55 to 64
%65+: 20.4
65+
%Source: Business Insider; Kantar Media; Statista
Designed byFurthermore, the demographics of Walmart shoppers were classified by age. They reported that the age range of the largest population of shoppers is between 45 and 54 at 20.6%. Ages 65 and above fell in second place with 20.4%. The third-largest number of Walmart shoppers belong to ages between 55 and 64 with 18.1%. Ages 35 to 44 are in fourth place with 17.9%. They are followed by ages 25 to 34 with 17%. The least number of Walmart in-person shoppers belong to ages between 18 and 24 with only 4.9% of the total number of shoppers (Kantar Media/Statista, 2018).
Walmart Shoppers by Generation
Walmart Shoppers by Generation
Seniors (born before 1946): 9.8
Seniors (born before 1946)
%Baby Boomers (born 1946 to 1964): 36.6
Baby Boomers (born 1946 to 1964)
%Generation X (born 1965 to 1981): 21.1
Generation X (born 1965 to 1981)
%Generation Y (born 1982 to 2002): 21.3
Generation Y (born 1982 to 2002)
%Source: Business Insider; Kantar Media; Statista
Designed byFinally, they broke down the demographics by identifying the generation of shoppers. Baby Boomers, born 1946 to 1964, are the largest number of shoppers in Walmart with 36.6%. Generation Y, born 1982 to 2002, followed with 21.3% of the shoppers. Generation X, born 1965 to 1981, placed third with 21.1% of the shoppers. Lastly, Seniors, born before 1946, consist of 9.8% of the shoppers (Kantar Media/Statista, 2018).
Walmart in Figures
Brick-and-mortar retail sales account for 94% of the entire retail sales (Business.com, 2017). This data makes one thing clear: online shopping still hasn’t eclipsed the relevance of in-person shopping.
The Walmart brand is one of the leading retailers in both the brick-and-mortar and eCommerce landscape. Their performance in both fields is enough to put them on top of every list.
Brand Value of Walmart
Brand Value of the 10 Most Valuable Brands in 2020 (in Millions)
Amazon: 220791
Amazon
Google: 159722
Apple: 140524
Apple
Microsoft: 117072
Microsoft
Samsung: 94494
Samsung
ICBC: 80791
ICBC
Facebook: 79804
Walmart: 77520
Walmart
Ping An: 69041
Ping An
Huawei: 65084
Huawei
Source: Brand Finance
Designed byIt was 1991 when Walmart first expanded internationally. The first Walmart outside the US was built in Mexico. Since then, the number of Walmart stores internationally has grown exponentially. Today, there are almost 6000 stores in various countries outside the US.
Source: Brand Finance
Being one of the biggest retailers in the world, it’s not surprising that Walmart is one of the most valuable brands worldwide. At number eight, Walmart’s value was estimated to be at $77,520 billion in 2020 (Brand Finance, 2021).
Revenue of Walmart in the US
Source: Walmart (2020)
In a recent study conducted by Trefis.com, they reported Walmart’s annual income in the US until 2018. In addition, they also forecast the income in the succeeding years until 2025. This year, Walmart US is predicted to earn $356.91 billion — a 3.75% increase from 2019’s forecast. However, the forecast for year-on-year growth from 2021 onward sees an average rate of 2% (Trefis, 2019).
Share of Walmart Sales by Division
Last year, Walmart’s reported annual revenue is $520.6 billion. Out of the 2020 revenue, $341.7 billion, or roughly 66% is from Walmart US, $120.1 billion is from Walmart International, and $58.8 is from Sam’s Club (Walmart, 2021).
Retail Trends in the 2020s
The arrival of various brands like Amazon and Alibaba shook the table. The eCommerce industry is on a roll these past few years as trends to keep raising customer satisfaction like AI chatbots and personalized shopping continue to become more widespread. Prior to the pandemic, consumers worldwide spend more on food items. But due to the COVID-19 pandemic, people tend to prioritize health and hygiene products, especially among American adults (Statista, 2020).
Meanwhile, experts predict that as eCommerce brands expand, online stores are also predicted to open physical or pop-up stores. This is evident with Amazon’s 4-Star Stores, including Amazon Go and Amazon Books. Aside from that, traditional brick-and-mortar stores such as Walmart are incorporating some aspects of online shopping to improve customer experience. They equip their store employees with a device connected to their online store, allowing shoppers to select a product to receive in their home or delivered to their chosen Walmart location.
Moreover, sales of private labels are rising according to the report by CB Insights. In fact, private labels sell three times as much as branded products. Millennials are the driving force behind this growth; on average, private labels comprise 25% of a typical shopping but for millennials, it’s 32%. And in line with this, Walmart US had just launched its Walmart Media Group, an in-house ad agency.
In sum, these are only a few of the looming trends that will be affecting the retail industry in the future. As the demand for retail shopping increases, more trends and buzzwords are sure to appear.
E-Commerce and Walmart’s Store Strategy
Walmart is adapting to the growing trend of online shopping while maintaining its extensive network of physical stores. Here’s how e-commerce influences its strategy:
- Integration of Online and In-Store Shopping: Walmart emphasizes a seamless shopping experience by offering services like “Buy Online, Pick Up In Store” (BOPIS). Customers can order and collect items online at their nearest store, enhancing convenience and driving foot traffic.
- Expansion of Delivery Services: With the rise of e-commerce, Walmart has increased its delivery options. Services like same-day and grocery delivery cater to customer demands for quick and convenient shopping solutions, allowing Walmart to compete with other e-commerce giants.
- Use of Stores as Fulfillment Centers: Walmart leverages its physical locations to fulfill online orders. By using stores as distribution points, Walmart reduces shipping costs. It speeds up delivery times, making its e-commerce offerings more attractive.
- Investment in Technology: Walmart continuously invests in technology to enhance its online platform and improve customer experience. Innovations include better inventory management systems and personalized shopping experiences, helping to integrate online and offline shopping.
- Adapting to Consumer Preferences: As more customers shop online, Walmart adjusts its store formats and inventory to reflect changing preferences. This may include increasing the availability of online order pickups and optimizing store layouts to facilitate easy access to popular items.
Key Insights
- Walmart’s Expansion and Impact: As of 2020, Walmart operates 4,756 stores in the US, significantly influencing the national economy.
- COVID-19 Effects: During the height of the COVID-19 pandemic, Walmart saw a dramatic increase in foot traffic and partnered with the CDC to aid in vaccinations.
- Geographic Distribution: Texas, Florida, and California lead in the number of Walmart stores, with Texas having the most at 516 stores.
- Consumer Spending: Oklahoma residents spend the most per capita at Walmart, while South Dakota stores have the highest average sales.
- Employment: Walmart employs approximately 1.5 million associates in the US, with Texas having the highest number of employees.
- Diversity: Walmart emphasizes workplace diversity, with significant representation of women and people of color in its workforce.
- Shopper Demographics: Walmart’s in-person shoppers are predominantly White, with the majority earning between $25,000 and $49,900 annually. The largest age group of shoppers is 45-54 years old.
- Brand Value and Revenue: Walmart is among the top valuable global brands, with significant revenue contributions from grocery, general merchandise, and health & wellness categories.
FAQ
- How many Walmart stores are there in the US? As of 2020, there are 4,756 Walmart stores in the United States.
- What was the impact of COVID-19 on Walmart stores? During the COVID-19 pandemic, Walmart experienced a significant increase in foot traffic. From March 9 to 15, 2020, there was a 47.57% year-over-year increase in foot traffic. Walmart also partnered with the CDC to help vaccinate Americans.
- Which state has the most Walmart stores? Texas has the most Walmart stores with 516 locations.
- Which city has the most Walmart stores? San Antonio, Texas, has the most Walmart stores, with a total of 29 locations.
- Who spends the most at Walmart? On average, residents of Oklahoma spend the most per capita at Walmart, with an annual spending of $1,662.43.
- How many people does Walmart employ in the US? Walmart employs approximately 1.5 million associates across the United States.
- What is the demographic breakdown of Walmart shoppers? Walmart’s in-person shoppers are predominantly White (70%), followed by Black (12%) and Hispanic (11.5%). The majority of shoppers earn between $25,000 and $49,900 annually.
- How does Walmart fare in terms of workplace diversity? Walmart has a significant representation of women and people of color in its workforce. In 2019, 57% of the total workforce were women, and 44% were people of color.
- What is Walmart’s brand value? In 2020, Walmart’s brand value was estimated to be $77.52 billion, making it one of the most valuable brands worldwide.
- What are the major revenue sources for Walmart? Walmart’s major revenue sources in the US include grocery, general merchandise, and health & wellness products, with grocery sales accounting for the largest share at 56%.
References:
- Brand Finance (2021, January). Most valuable brands worldwide in 2021. Retrieved from Statista
- IPSOS (2020, March). Tracking the Coronavirus: Results from a Multi-Country Poll. Retrieved from IPSOS
- Kantar Media (2018). Share of Walmart and Walmart Supercenter customers in the United States as of 2016, by ethnicity. Retrieved from Statista
- Kantar Media (2018). Share of Walmart and Walmart Supercenter customers in the United States as of 2016, by income. Retrieved from Statista
- Kantar Media (2018). Share of Walmart and Walmart Supercenter customers in the United States as of 2016, by age. Retrieved from Statista
- Kantar Media (2018). Share of Walmart and Walmart Supercenter customers in the United States as of 2016, by generation. Retrieved from Statista
- Placer.ai (2020). Walmart, Nationwide – Foot-traffic Year Over Year. Retrieved from Placer.ai
- Sauter, M. B. (2018). The Largest Employer in Every State. Retrieved from 24/7 Wall St.
- Schlossberg, M. (2015, August 18). The 10 states that spend the most money at Wal-Mart. Retrieved from Business Insider
- ScrapeHero (2020). Number of Walmart Stores in USA – 2021 Store Location Analysis. Retrieved from ScrapeHero
- Walmart (2021). Location Facts. Retrieved from Walmart
- Walmart (2021). Calling All Entrepreneurs! Apply Now for Walmart’s Annual Open Call for Products Made, Grown or Assembled in the U.S.. Retrieved from Walmart
- Walmart (2020, March). Number of Walmart U.S. stores in the United States from 2012 to 2020, by type. Retrieved from Statista
- Walmart (2020). Walmart Inc. 2020 Annual Report. Retrieved from Walmart
Leave a comment!