Best Free Marketing Software in 2024

The best free marketing software providers promote their system as the best, and with so many high-quality free marketing tools available, deciding which one to use becomes difficult. Believing vendors’ marketing bluster may lead you to use a tool that is insufficient for your needs. Remember that you know your company’s requirements best, and with that knowledge, you can use this guide to help you choose the best free marketing platform to help your business. Check out our top 10 marketing software for a more in-depth comparison of applications.

Consider your marketing needs and whether you fall into any of the following categories before deciding on the best free marketing platform to use:

• A small company automating marketing for the first time: Small businesses want to maximize their return on investment, so they are best positioned to evaluate the software’s success. They can use free marketing tools to simplify their advertising and reach customers without cost.
• A medium-sized business looking for efficiency: Lead management for medium-sized businesses must be improved by nurturing buyers to sales-ready positions and scoring them to determine which among them are more willing to buy. However, with the many marketing software available, jumping straight into paid plans may cause such companies to incur unnecessary costs. As such, free marketing software would be an ideal means to test the viability of certain tools.

Below are a few of the best free marketing platforms that you ought to try. 

1. HubSpot Marketing – a sophisticated solution that enables your team to easily gain traffic and conversions through personalized marketing and the creation of pages that are highly responsive to buyers’ devices. Although the free plan includes HubSpot branding on services, you still get a significant number of features such as 2,000 email sends per calendar month with email tracking and reporting, ad management, web creation with up to 20 landing pages, list segmentation with up to 5 active lists and 1,000 static lists, live chats, basic bots, and many more. 
2. monday.com – a digital workspace that allows your marketing team to collaborate no matter where they are in the world and make data-driven decisions by syncing all information in one accessible location. The free account gives you up to 2 seats, unlimited boards, unlimited docs, over 200 templates, over 20 column times, 2 team members, and iOS and Android apps.
3. MailerLite – an email marketing tool for growing lists and improving campaigns. With a free plan, you can create email campaigns and newsletters with a powerful text editor, photo editor, and file manager. Landing pages and forms can help you gain subscribers. You may also design RSS campaigns and A/B testing, and track campaigns and surveys. Finally, you have 24/7 email support and video lessons. 
4. Omnisend – an omnichannel marketing platform for ecommerce businesses that combines email, SMS, and social media to improve sales. Each month, a free account lets you reach 250 contacts and send 500 emails, 60 SMS, and 500 web push. There’s no limit to the size of your contact list, and you can use professional-looking themes, pre-built automation, forms, customer analytics, sales reports, and A/B Testing, among many others. 
5. EngageBay – a sales, marketing, and service platform that helps you automate important business procedures and routines. Its free plan has email marketing, autoresponders, email broadcast, sequences, lead grabbers, landing pages, CRM, and live chat.

Most free marketing tools are SaaS or cloud-hosted and may provide a variety of services. As such, consider what your company requires and, based on your findings, select the type of marketing tool that fits marketing resource management, marketing automation, print fulfillment, mobile marketing, email marketing, and search marketing. These are some types of marketing software that could aid in your marketing processes.

Certain free apps may offer these features as a bundle but to a limited extent. For example, a free plan may allow you to send approximately 2,000 emails per month, use over 25 templates, send about 60 SMS, create forms, and use other features such as automated marketing, mobile marketing, social media marketing, and analytics.

In some cases, you may need to obtain two separate free marketing tools, such as one for email marketing and newsletters and another for search marketing or social media management. Choosing which type of free marketing software to use is primarily determined by your company’s requirements.

A high-quality free marketing software can assist you in making the most of your leads and increasing your sales. When choosing a suitable system, keep the following essential components in mind:

• Lead Management – You should be able to attract and nurture buyers with the right free marketing tools and pass them on to your salespeople, who then close the deals. The best free marketing platform helps you Identify promising leads quickly and keep track of successful campaigns while keeping buyers engaged throughout their lifecycle through automated, tailored campaigns.
• Sales Insight – the best free marketing software should assist your sales team in prioritizing and communicating with promising leads more quickly. You should be able to identify and target hot leads and recognize when a lead expresses a desire for your product. As such, your sales reps can engage with promising leads at the right time, thus maximizing conversion rates, profitability, and customer satisfaction.
• Email Marketing – your free marketing tools should contain an email marketing component. If you can construct a complete profile of your target clients, then you should be able to send them personalized email marketing communications. The software should give clever automatic A/B testing to help you improve advertising results. Features like detailed reporting and analytics should assist you in evaluating the impact and ROI of emails to prospects.
• Integrations – Before plunging into a free marketing platform, evaluate how well it integrates with the existing systems that you use. If you already have a good CRM system, the best free marketing software would be one that integrates effectively with it. A good working relationship between these two programs can result in better efficiency, like seamless transfer and identification of customer data.

According to our in-depth comparisons, the following are the primary benefits that businesses enjoy when they use solid free marketing tools:

• Focusing on the final business mission: Marketing optimization and automation frees up time for other aspects of the business flow. Without it, data analysis and marketing opportunity exploration would be far more time-consuming and costly.   
• Marketing consistency: Because the wheel is controlled by software rather than humans, automated marketing eliminates the possibility of human error. As a result, your marketing strategy is more consistent, and you’ll have more options for promoting your brand even when you aren’t present.
• Quality reporting: Every busy company desires quick and efficient reports in order to track changes and make better decisions. Free marketing solutions are intended for this purpose because they typically include comprehensive reporting features that are also easily customizable.
• Lead nurturing: Many businesses are surprised to learn that marketing tools can assist in the generation and nurturing of leads. If your company relies on leads, then use these tools to reach as many people as possible online.
• Multi-channel efficiency: The internet is beneficial because it allows us to connect with others in a variety of ways, which can be beneficial to business. People can be reached by marketing automation through email, social media, remarketing, and advertisements.
• Eliminate practices that don’t work: Few marketers have a perfect batting average, not because they don’t work, but because they don’t know what they’re doing. Your campaigns will perform better right away after you install free marketing software that automates your processes, and you can use provided information to improve less effective activities.

Forbes gave four predictions pertaining to marketing software in the years to come. When choosing your free marketing tools, it is best to look into these trends for guidance.

• All-In-One Marketing Solutions Bundled:  Companies from various industries have turned their focus to delivering more substantial varieties of software solutions that offer smart add-ons and other functionalities. Google and Adobe have mastered providing a whole portfolio of products and solutions. As such, all-in-one, end-to-end marketing software trends are expected to continue to flourish in 2022 and beyond.
• Conversational Marketing: Conversational marketing will continue to increase as a result of the pandemic’s impact on all marketers now wanting greater efficiency and streamlined customer-agent interaction. Visitors to a brand’s website can quickly speak with a bot that responds to inquiries based on established conversation patterns.
• Personalized Approach and Video Integration in Emails: People will more likely engage with an email campaign that contains personalized messaging and interactive content like videos or surveys. This tendency will encourage email marketing vendors to offer tailored email automation software with video and other interactive content with CTAs.
• The Spread of AI: It’s no surprise that AI is ubiquitous. Still, the use of AI will skyrocket in the coming year as more software vendors integrate it into marketing technology. Bots are expected to get closer to completely replacing some of the most time-consuming marketing strategies.

It is vital to factor in the disadvantages of free marketing software before making a choice. Here are some of the factors to check before buying:

• Limited Features – Let’s get real. Free marketing software will have limited features compared to paid services. Thus, before using the free marketing tools, cross-check the available features with your business requirements.
• Lack of Scalability – Because free marketing ap have limited features, scaling to more advanced features may be difficult, as you may need to pay for a plan or add-on as your requirements grow. Check to see if the free marketing platform can still meet your needs as your company grows, or if the cost of add-ons or plans are worth considering.
• Data Security – Note that you will be sharing your data with your staff on mobile devices when you use free cloud-hosted software. So only the right people should have access to sensitive data. Make sure ex-employees can no longer access the system. Choose a vendor that uses the latest security technology.
• Outages – An extended outage can negatively impact productivity and income. Before deciding on a free marketing software that will allow you to transfer data to the cloud, thoroughly review the vendor’s SLA (Service Level Agreement). The vendor should guarantee a high uptime percentage and minimize outages.
• Compliance – In the case of a third-party seller, complying with government regulations can be difficult. Find out the regulations your company must comply with. Make sure you engage the SaaS vendor to help you achieve regulatory obligations.
• Data Mobility – Your chosen vendor may go out of business or you may need to switch providers for other reasons. Make sure you can simply migrate your procedures and data from one provider to another. Prepare an efficient exit strategy for data mobility to avoid vendor lock-in.

Artificial Intelligence technology makes marketing software systems smarter to increase client engagement. Machine learning is an AI system that automatically improves with experience, allowing marketing systems to personalize client interactions.

Machine learning is frequently employed in social media, like when Facebook identifies users’ preferences and modifies content or product recommendations accordingly. LinkedIn employs the same technology to suggest material, jobs, etc., to users based on their history and network behavior.

A chatbot is another AI-aided customer service tool. Chatbots can be used for conversational marketing as well as customer service. It is also constantly being improved to provide users a more human-like experience.

SEO-friendly text and well-prepared graphics are a marketing power couple, but now that video streaming has gone beyond YouTube, video marketing is gaining popularity.

Video marketing is deemed one of the most effective ways to reach and engage your target audience. YouTube, social media, video streaming sites, and even gaming apps use short movies (15-30 seconds or less) to keep users engaged.

These days’ video advertising is no longer just clips. Interactive video commercials are boosting client engagement. Interactive video ads are found to be 32% more memorable than non-interactive ones, according to Magna. The interactive element of the video ad can have a big impact on users’ intent to buy, even if they don’t click on it.