Email management software helps companies to easily manage large volumes of inbound email. It is used by businesses to provide customer support via email response. This type of software includes a ticketing system that assigns reference numbers to email queries. This helps agents to track and respond to email requests more easily.Show more Another useful functionality is email receipt which helps to minimize spam. Other key features are data enhancement which provides details about an email’s author and intelligence analysis which helps readers to understand the content of an email. Top email management solutions also offer email archiving and quick retrieval. Our review team currently rates Hiver as the leading app in this category, but you can also check out other popular systems to select the right one for your unique needs.Show less
In order to devise this ranking of best Email Management Software we have evaluated 154 trending systems currently available on the market, analyzing their features, how easy are they are to learn, client service, possible integrations with other systems as well as mobile support with our patented SmartScoreTM rating system. This list has been developed by Jenny Chang, our B2B expert responsible for the Email Management Software category.
CloudRank™ system is a unique algorithm that our research team uses to evaluate Email Management Software solutions in a detailed and accurate way. The Winter 2022 edition of the ranking was prepared by Jenny Chang, our leading expert in the field of Email Management Software, who has authored 1380+ product reviews in this category. The goal of CloudRank™ is to present an unbiased, multi-layered perspective on Email Management Software, considering a wide range of metrics and factors, and educating potential customers about both opportunities and challenges associated with each piece of software.
In order to achieve full objectivity the position in our CloudRank™ is based on:
We’ve calculated a score for each product based on the average experience shared by our users in their product reviews and arranged the list in three tiers. You can see the methodology below on how the calculations were made.
Regardless of their tier, all products included in our CloudRank™ are popular, quality products considered top-performers by our team of experts. Make sure you read a more detailed review of each solution to find one that will work best for your specific needs and budget.
Show lessMARKET POSITION
A score between 1 and 10 based on popularity and market reach of each product.
TOTAL score
A score between 1 and 10 based on the average of our Expert Score and User Score.
Market Position
A score between 1 and 10 based on popularity and market reach of each product.
Total Score
A score between 1 and 10 based on the average of our Expert Score and User Score.
CloudRank™ tier
Based on product's total score.
Rising Star
Contender
Front Runners
Here is a list of all 25 Email Management Software solutions evaluated with our CloudRank™ analysis. We have compared their features, user satisfaction, market presence and other key factors in an in-depth analysis you can find below:
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Our report covered 25 most popular products from the Email Management Software category. We’ve analyzed their features, performance, integration, customer support, pricing, and several other key buying factors and combined it with feedback from user reviews to come up with the current list of best solutions:
Mailchimp is an all-in-one email marketing platform and the top product for Email Management Software CloudRank 2022. .The email marketing tool brings together marketing channels, audience data, and insights to get your business online and campaigns to market your business.
Mailchimp’s core features include audience management, creative tools, marketing automation, as well as insights and analytics. All these are available on the freemium service while paid subscription plans include behavioral targeting, priority support, custom templates, and dynamic content. A Pay-as-you-go option is also available for sporadic senders.
The free plan is ideal for small businesses to reach their audience across channels—emails, landing pages, digital ads, or social posts. Mailchimp has integrations with over 350 apps such as Typeform, LinkedIn, Canva, and WordPress among others. The marketing platform also has a directory of professionals your business can hire for services in eCommerce, campaign management, content creation, to customer onboarding.
Most users of Email Management Software solutions confirm that in most cases these tools allow them to reach the following business goals:
The Winter 2022 version of the report includes a total of 25 Email Management Software products that were compared and analyzed by our team. We selected them based on the following factors:
Outside the world of marketing, things are getting more and more unpredictable. Fortunately, marketing trends — and digital trends, are pretty more predictable.
Across all digital marketing channels, changes that are designed not just to optimize for mobile, but to even prMicroioritize mobile is increasingly becoming a trend. Mobile browsing has now surpassed desktop browsing in terms of traffic percentage.
Mobile’s percentage revenue has increased by 23% year-on-year, which resulted in accelerated mobile optimization across almost all digital marketing channels.
Communicate with customers
76%Communicate with prospects
73%Build brand awareness
70%Generate revenue
52%Capture data of subscribers
29%Source: eMarketer
Designed byAutomation has been around for quite some time now, so if you still haven’t, it’s time to get onboard. According to Social Media Today, 75% of marketers are now using some sort of marketing automation tool. HubSpot on the other hand reports that the most effective strategies for optimizing marketing automation are using personalized content and mapping customer experience.
The dark mode is taking the online world by storm. More and more people opt for dark mode on their settings to dramatically change the look. It’s been proven to be better for late-night internet surfing and for users who suffer from keratoconus, photophobia, or other similar conditions.
Aside from this, dark mode looks cleaner and less cluttered. Dark designs just seem more appealing and eye-catching compared to the classic designs. In short, the various benefits are what drives people to turn this feature on, which makes it a good idea to explore the possibilities of this type of email copy designs.
It is well known that sales professionals have to bombard customers with their brand message to goad them to buy their products. In fact, stats show that customers may be needed to be reminded as many as seven times before they make up their mind to buy a product. This highlights the importance of investing in the best email management tools for enterprises and SMBS, as emails are the preferred option for online marketing.
It is a good idea to start your search for the best email management tools by trying out the free trials or demo offered by leading email management software providers. You can start by registering for the free trial of SendinBlue Email reviews which has received impressive SmartScore rankings and user satisfaction rating.
There are two major types:
A comparison of top email management software solutions shows that most products offer support for different mail formats, attachments, and languages.
Price is an important factor to consider when choosing the right email management software solution for your company. And, pricing plans usually depend on the payment schemes made available. Here are the most common payment schemes today.
Free. There are many robust email management solutions that are free. The usual catch will be that they will have ads or limited features. They may be good enough for freelancers and small businesses. However, if you want more professional-looking email addresses and touchpoints, you need to subscribe to premium plans.
Monthly Plans. This is the most popular subscription plan today. Monthly plans are perfect for smaller companies with smaller budgets. And, it is great for those that want to try out full versions of software products without a long-term commitment. However, this is usually priced higher than yearly subscription plans. Also, you must remember to renew every month.
Yearly Plans. These allow you to eliminate the hassle of recurring payments every month. This plan is also usually cheaper than monthly plans. However, it is best for businesses or individuals that can commit to a platform for the long haul.
There are three trends that you need to consider when choosing and using email management software solutions.
Analytics and AI. Many companies are now offering cloud-based email management solution with native analytics and AI tools. This way, you won’t be strapped any longer than needed to doing menial tasks or crunching numbers manually. Also, prepare for the time when AI tools that generate actionable insights and recommendations will be the norm.
Interactive Emails. Emails that can behave like full-fledged apps will likely be popular in the next five to ten years. Don’t expect just intuitive purchasing controls and full interface to pop up on your emails. Expect demos of software, VR portals, and promotional games embedded already.
Increase in Email Management Tools. We predict that more and more companies are going to sell email management software tools. There will be new entrants that will look to disrupt the market. Also, there will be more established companies that will diversify their offerings. Moreover, you should expect digital business tools to be integrated together into one suite. This means standalone email management tools may lose steam. And, there is also a possibility that the prices of email management software solutions will decrease over time.
Our email marketing software reviews indicate that you should consider the following factors to select a suitable product:
Spoilt for Choice: Nowadays, there are numerous vendors of good quality email management software, each offering their own features and pricing models. This makes it tough to select an appropriate system for your individual needs. It is a difficult process to transmit mailing lists across various services and you could end up losing subscribers too in the process.
Database Export and Import: An important feature in email management software is database export and import. You should be able to import subscriber lists if you already have them. Plus, the system should allow you to export subscriber lists for backup or to use them in other applications.
Registering and Unsubscribing: The software should allow clients to unsubscribe or subscribe as per their wish. It should provide these options both online on the website and within the newsletter sent along with the email.
Subscription Verification: This useful feature allows you to check whether a new subscriber is really interested in your messages. It helps to prevent getting subscribers who may not be interested in your newsletter and brand messages. It also reduces the chances of users unsubscribing or your email getting marked as spam in the receivers’ inbox.
No Limit on Size: Free email management systems usually have a limit on the number of messages you can send out every month as well as on the size of the newsletter you send. Opt for paid versions, as they usually do not impose any such restrictions.
Personalization: This important element allows you to customize the emails and marketing newsletter you send in the manner you wish to.
Removal of Bouncing Address: Sometimes, your marketing email may bounce back without reaching the other party. This could occur if a subscriber changes their email ID or fails to update their subscription. The email management system should allow you to remove these wrong email addresses which are resulting in email bounce back.
Information on Demographics: The software should allow you to get basic demographic information when subscribers register for your newsletter. This data can prove to be comprehensive and useful in understanding the demographic details of your target audience.
We hope this article has informed you adequately about the key features to look for in a good email management software. Register for the free trials of leading vendors and check which ones offer these useful features, do educated comparisons, and zero in on the right system for your business needs.
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Disaster recovery and security are two main aspects that need to be considered by SaaS consumers when analyzing potential providers.
Many SaaS vendors do not have a disaster recovery site. Therefore, ask the following questions to your shortlisted providers: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have discrete infrastructure; are your chief site and your disaster recovery site situated in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to deploy SaaS apps. Many solutions have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If an issue rears up, there is a lot of finger-pointing. This problem is common with on-premise IT systems. The solution is to reduce the number of providers so that there is answerability to ensure they take responsibility about performance.
Ask the potential SaaS vendors the following queries about security: Is your company SAS70 compliant? What security procedures are used at your facilities? What security audits and principles does your organization follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research methodically and get the answers to the above questions before you invest in an appropriate SaaS product.
The best email management software solution is NetHunt CRM. It adds an essential CRM-centric framework and workflow to your email management processes. This solution works closely with your Google accounts and apps. It extends their capabilities and turns them into a full-fledged email-based CRM suite.
With this, you can not only conduct better customer support but also streamline your sales process. Plus, you will be able to personalize your messages for a better marketing response.
Also, it includes team collaboration tools that can enhance your communication and coordinate tasks and schedules. These collaboration features are very intuitive to use. Efficiency will not get affected even if your team decides to work remotely. You can manage your email processes and campaigns anywhere in the world.
This easy-to-use platform includes additional features like merging contacts, follow-up automation, bulk updating, custom filter options, custom forms, and even multi-pipeline support among many others. There is a free trial available. But, if you want more powerful features like team performance analytics, check out their paid plans.
Here are the basic benefits of email management software:
Here are the key features that a good email management software should have:
The easiest email management system to use is NetHunt CRM. It offers an intuitive interface that houses comprehensive features that turns your Gmail into a full CRM suite. It is perfect for Gmail users. And, just like Gmail, it is very easy to use. Using NetHunt CRM becomes second nature almost from the get-go. It is used by individual professionals, small teams, SMEs, and large enterprises.
Its comprehensive features include support for unlimited email tracking and campaigns, pipeline management, and lead management. Plus, you get a dedicated Customer Success Manager when you sign up for its paid plans.
One good free email management software is Gmail. This is basically the most powerful, easiest to use, free email platform in the world. What’s also great is that it integrates seamlessly with all Gmail productivity suite tools. So, you can turn this free platform into a completely digital business support system quite easily.
The email management platform per se is robust and powerful. It has instant messaging and video chat built-in. The solution features labels, tabbed inboxes, and conversation threading for easy categorization and recognition. It has a great contacts database and is integrated with many tools that can extend its use from Gmail Labs to individual third-party integrations.
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