Fernando Marco Creixell

Non-food discounters might be the "rising stars" of the modern retail. Over the past decade, discount variety retailers such as Action, B&M, and Pepco have experienced significant growth, primarily driven by three aspects of their value proposition. First, they offer very low prices both in absolute and comparative terms. Second, they provide a large assortment of both FMCG and general merchandise, with a focus on breadth rather than depth of offer. Third, they consistently focus on the newness and rotation of the assortment to create a “treasure hunt” feeling in stores.

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Saving the best for last ... my final Shoptalk Europe 2024 takeaway: The retail media revolution, coming to a market near you: in the US, #retailmedia spend is already on par with TVC spend. Here in Europe, it’s only 1/10th the size, but growing fast (15% CAGR) given its close relation to online #marketplace expansion and retailers recognizing its ability to transform their economics as an incremental revenue stream (i.e., at 60-65% EBIT margin, it can more than double current grocery margins of approx. 1.6%). For brands, purchasing and using this data across digital and shopper marketing initiatives will soon become table stakes – what they do to turn this data into true insight to understand and predict behavior remains to be seen. Again, thanks to Ben Miller and the entire Shoptalk team for a powerful, insight-filled 3 days in Barcelona. Looking forward to the next one!   Interesting companies we met:  Amazon Web Services (AWS),  Zitcha, Walnut Unlimited

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In today's rapidly changing business environment, the role of the CEO is evolving, and marketing expertise is becoming increasingly crucial. According to Spencer Stuart, future CEOs will need to leverage deep marketing insights to stay competitive. This shift emphasizes the importance of understanding consumer behavior, market trends, and brand strategy. Marketing skills enable leaders to foster strong customer relationships, drive innovation, and enhance the overall customer experience, which are essential for sustaining growth and relevance in the market. I would like to invite you to explore how marketing skills can shape the next generation of CEOs and drive organizational success. Thank you Gülven Aytekin for sharing this valuable article. #Leadership #Marketing #CEO #BusinessTransformation #FutureOfWork

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Want to triumph on TikTok with your #advertising? TikTok is a powerful juggernaut for brands, but it takes more than just blending in to succeed. Discover how Nestlé’s Japan KitKat creative became a best-in-class TikTok MISFIT with their sensational KitKat YOKUBARI DOUBLE campaign. Unlock the secrets from their captivating campaign, led by Japanese sensation Piko Taro, the cultural zeitgeist behind the viral hit Pen Pineapple Apple Pen! Dare to be a TikTok MISFIT? Then take a look at this #Ipsos paper to unleash the power of effective TikTok advertising 👉 https://lnkd.in/eztUb3Ws #bringbackthemagic #Misfits #effectivecreative

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