The Marketing Meetup

👋👋 Hi - we're The Marketing Meetup and this is the story of why we're here. In 2016 our founder was a lonely marketer who was terrified of networking events: the business cards. The sales pitches. The lack of any kind of 'realness' 😱 And so he started an event in a canteen in Cambridge. A speaker to learn from. A buffet/pizza. A warm vibe, and the encouragement to look after each other a bit (we call that being 'positively lovely'). Today, TMM is way more than it was ever supposed to be. A community of tens of thousands strong running hundreds of events around the world for a group of genuinely lovely humans. It's been an unexpected, wonderful journey. A journey of community. A journey we're grateful to be part of. If you'd like to be part of it - join one of our events or get our newsletter. We're here to help you in the ways you need. For a taster of what goes on at TMM see our video below 👇 Have a lovely day ✌️✌️

Today, alongside System1, Tracksuit and ...Gasp! TMM is launching The Chutes. A project I hope will help celebrate marketing work that works and benefit a bunch of folks in our industry. Here's what The Chutes is: - It's a collaboration to celebrate effective marketing work. Surfacing examples found from combining System1 and Tracksuit's databases - where we'll then share with you how the teams produced the good, effective work. Some things it is and isn't: - It's not another award that celebrates creativity in a silo. - In fact, it's not really an award at all (although we do have trophies). It's a celebration of marketing work that works, highlighting examples of effective marketing that drove results. - You can't pay us money to enter.  - 'Winners' are selected through combining System1 and Tracksuit's database to highlight work that drove results. Both from a predictive and retrospective view. - The 'winners' don't just say thank you and disappear off a stage.  - They will share how they produced their work through 'The Chutes Podcast', giving behind-the-scenes information on their effective campaigns. - We won't just be celebrating large companies with mega-budget campaigns - We will select case studies from smaller brands and brands in categories that will rarely get highlighted. - We won't just celebrate the large agency groups - Where possible, we want to celebrate independent agencies and surface the relationship between client and agency by interviewing them both at the same time - There is no exclusive black-tie dinner - But the content will be distributed for free, to help move the industry forward The Chutes will release a new celebration each month. The first one is now live - search for 'The Chutes Podcast' on Spotify (and soon-to-be other podcast players), and let us know what you think. We hope you find it useful ✌️✌️ P.S. Why 'The Chutes'? Because you wouldn't want a parachute that doesn't work. Great marketing should work, too.

This Thursday there will be a special electrical energy you might feel sweeping the UK. That energy is more special than seeing the northern lights through your phone. That's right folks, we have the most established of our events, Cambridge with James Sandbrook standing in, at the same time as the newest event, Blackburn with Mike Walker & Ben Whitaker, at the same time as the 1st birthday of Sheffield with Nicola Gower and Lynsey Harrison all whilst Harmeet Singh brings together Leicester for its second event. ...which calls for all the emojis 🥳🤪💫🎂🎉🤓🔥😂👍 If you want to meet other lovely marketers in a friendly non-salesy environment, eat pizza and learn about marketing, you can sign up for any of the above or an event near you, here... 👉 https://lnkd.in/estivgDP #marketingevent #themarketingmeetup #marketing

The little things make a big difference. We have recently installed ScoreApp onto our website so folks can find the content they need to help them become better marketers. You just tell it what you're looking for and it will even email you the list so you can keep it or share it with others 😇 There are lots of other things ScoreApp can be used for but I love how this makes us more useful for our community. Bravo ScoreApp 👏👏

I'm pretty bad at keeping things quiet in the business world once I get excited about them, but this is an exception. For the past 18 months, TMM has been working on something new alongside System1, Tracksuit, and ...Gasp!, which I hope will go some way to celebrating and elevating great work from marketing humans. We've tried with many good intentions to build something that will celebrate work that works in a way backed up by data, but also enable other marketers to learn from some good examples. We're launching soon, and I hope you'll get a lot from it :)

Making a 'business case' for social media is a regular challenge our community tell us they have. So today we have a free webinar with the brilliant Michael Corcoran guiding us through how we can build a good argument for social media. It is at 2pm and despite this being an algorithm faux pas, I will link it right here for your convenience 👉 https://lnkd.in/efSXhfXV Hope to see ya'll there in the chat ✌️ #marketing #themarketingmeetup #marketingevent

When everyone zigs, some zag. What other brands do you know that differentiate with distinct brand assets like this? Giles Edwards from GASP gave a brilliant talk at our Reading event which you can now watch online. #themarketingmeetup #marketing

A couple of weeks ago, we launched our conference which will be taking place in March of next year. Ticket sales have been strong and exciting, but with the economy the way it is, we've also received a decent number of emails from people who are unable to pay to attend events currently. For that reason, we have a limited number of scholarship tickets for those who would otherwise be unable to attend but would greatly benefit from being there. It does not guarantee a ticket, nor is it a huge solution to a wider problem—but it's hopefully a step to help a few people who'd really benefit from being there. Somewhat incredibly - some members of the community have even stepped forward to pay for someone else's ticket - meaning we're able to offer a couple more of these places :) We've shed a couple of tears about how nice that is. If you find yourself in this position - pop your details in the application form found in the commend and let us know a bit more about why you would like a scholarship ticket. We expect demand to outstrip supply, so we cannot promise a ticket through this means. However, we hope a few folks will be able to benefit who otherwise would have missed out. We'll share who has been selected for a scholarship ticket in February 2025. Thank you ✌️✌️

We're hiring a human to be part of The Marketing Meetup team 😊 Specifically, we're searching for someone to help us help our community of marketers, organisers, and partners in the best way possible. This is a full-time role for someone UK-based (albeit working remotely). As we're still small in terms of headcount, the closest I got in terms of job title is 'community human'. We'll primarily be hiring based on character and competence. Of course, we will value experience, but we don't suspect this is a role that someone would necessarily have done before so it will be less around your job titles from before. I can say that we will be doing our level best to help you on your journey in terms of experience, exposure to world class marketers, and trying with every fibre to make TMM a lovely place to work. TMM is growing and we want you to grow with us :) 👉👉 If of interest, the link to apply is in the comments :)

How can we encourage the people we work with to build a personal brand on social media? Well, Luan has a simple answer for you. For the full episode on 'how to use social media for b2b2', head over to our YouTube channel or website. #themarketingmeetup #marketing #personalbrand