We are thrilled to announce our global partnership with Adverity, our designated integration platform, upleveling data reliability in a transformative way. Through this collaboration, we're accelerating the effectiveness of marketing performance for our agencies and clients with strong, barrier-free data foundations. This strategic alliance supercharges our offerings with single-truth insights through a sophisticated blending of data, technology, and media. Learn more about this partnership and its impact on the future of data connectivity in MediaPost: https://bit.ly/4ehtWBc #DataIntegration
Sobre nosotros
IPG Mediabrands es la red global de agencias de medios de Interpublic Group (NYSE: IPG), responsable por la administración de todas sus propiedades especializadas en el campo de medios. Estamos a cargo de la administración e inversión global de medios de nuestros clientes, equivalente a 36 billones de dólares anual. Contamos con más de 8 500 especialistas en marketing y comunicaciones a nivel mundial y tenemos operaciones de negocio en más de 127 países. Siendo una entidad reconocida por ayudar a sus clientes a maximizar el impacto de su inversión de marketing y generar excelentes resultados de negocios, IPG Mediabrands aumenta su oferta de comunicaciones y rendimiento a través de su red de agencias que incluye UM, Initiative, BPN, ORION Holdings, ID Media y una amplia lista de agencias con servicios especializados que incluye MAGNA GLOBAL, Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek Group), IPG Media Lab, Ensemble, e Identity. IPG es la cuarta red más grande de publicidad y comunicaciones a nivel mundial. Síganos a través de: @ipgmediabrands Facebook: http://on.fb.me/M90csL
- Sitio web
-
https://www.ipgmediabrands.com/
Enlace externo para IPG Mediabrands
- Sector
- Servicios de publicidad
- Tamaño de la empresa
- Más de 10.001 empleados
- Sede
- New York, NY
- Tipo
- Empresa pública
- Especialidades
- Media Planning & Buying, Automation & Programmatic, Digital Media, Branded Content, Media Barter, Online, Mobile, Social Media Marketing, Sponsorship and Sports Marketing, ROI and Consumer Research, Hyper-Local and Multicultural Marketing y Out-Of-Home Advertising
Ubicaciones
-
Principal
Cómo llegar
100 W 33rd St
New York, NY 10001, US
-
Cómo llegar
Calle de Enrique Jardiel Poncela, 6
Madrid, Community of Madrid 28016, ES
Empleados en IPG Mediabrands
Actualizaciones
-
The future of Point of Care (POC) marketing is opening up great opportunities for brands. Learn more in the latest from Point of Care Marketing Association featuring Melissa Gordon-Ring, Global President, Health at IPG Mediabrands.
Discover leadership insights from Melissa Gordon-Ring, Global President, Health at IPG Mediabrands. In this exclusive interview, Melissa shares her vision for the future of Point of Care (POC) marketing, highlighting how actionable patient messaging, tech innovation, and caregiver support can unlock new opportunities. Read the full article to learn more about what’s next for POC marketing: https://lnkd.in/e2zf8dCK #LeadershipVoices #POCMarketing #PatientEngagement #HealthcareInnovation #PharmaMarketing
-
The advertising landscape is shifting as a new era of AI-powered marketing takes center stage! IPG Media Lab's managing director Adam Simon explores the implications of Apple Intelligence in his latest feature on The Drum. In his article, he outlines key strategies for digital advertisers to integrate with AI ecosystems, enhance personalization, optimize for voice search, and build brand loyalty. Read the full article to learn how you can stay ahead of the curve and thrive in the evolving AI landscape: https://bit.ly/4cWfAFx #AppleIntelligence #AI
-
-
With the US election rapidly approaching, it's critical to understand the dangers of digital disinformation. Join Dave Byrne, IPG Mediabrands' EVP of Brand Safety & Privacy, and other leaders at 4A's and Zefr's upcoming virtual webinar: Election Readiness in Social: Navigating Digital Misinformation in 2024, taking place September 11th from 2-3pm. Learn about the challenges surrounding AI-generated disinformation, the groundwork laid thus far by various social platforms, and gain insights into protective measures for global brands. Don't miss this timely and important conversation - register now at https://bit.ly/3ANIHxo !
-
-
Exciting news in the world of healthcare media! Today we announced the launch of Mediabrands Health, a new Center of Excellence (COE) that sits within IPG Mediabrands. Building upon a strong track record in the healthcare sector, Mediabrands Health will strengthen Interpublic Group (IPG)’s integrated health offering by providing scaled, global media services, collaborating closely with IPG Health and Acxiom Health to offer a holistic suite of market-tested solutions. Melissa Gordon-Ring, president of Mediabrands Health, sat down with MM+M to share more on how the COE will drive growth for clients and address shared industry challenges. Read more here: https://lnkd.in/gATeHtNd
IPG launches Mediabrands Health, a COE within IPG Mediabrands
https://www.mmm-online.com
-
The 2024 election cycle demands a heightened level of vigilance around brand safety. IPG Mediabrands' Elijah Harris shares essential strategies and actionable insights for election readiness in his latest article featured in The Drum. From channel audits to influencer partnerships, discover how to protect your brand and ensure your messages resonate in today's evolving media landscape. Read the full article here: https://bit.ly/3yCa2Sv #BrandSafety
-
-
Ready to unlock data that drives your business forward while supercharging your customer engagement? Join our Chief Data and Analytics Officer Chris Wilhelmi and Acxiom’s Senior Director of Industry Strategy Doug Hurst as they share how (and which) data fuels better customer experiences and sharper audience reach. Register here: bit.ly/4fQCjFp IPG Mediabrands
-
-
A huge congratulations to the incredible women of IPG Mediabrands and across our collective agencies who were named this year's Top Women in Media by Cynopsis! This prestigious award celebrates the exceptional achievements and contributions of woman leaders who are driving innovation, creativity, and positive change in the media landscape. This year's honorees include: IPG Mediabrands' U.S. Chief Investment Officer Maureen Bosetti and Global Culture and People Strategy Officer Hermon Ghermay Initiative's Global President of Health Melissa Gordon-Ring and Head of Performance Planning, lauren jacobson UM Worldwide's EVP, Global Managing Partner Sarah Donohue and Global Chief Client Operations Officer and U.S. COO Jennifer Wadeyka Their leadership and dedication inspire us all!
-
We're excited to announce The Residency's Class of 2024! We're proud to have been a part of their incredible journey of learning, growth, and collaboration. Over the past 10 weeks they've experienced the power of teamwork and the diverse perspectives that shape our industry. Their dedication and passion for the media industry shines bright, and we can't wait to see what they achieve next. Thank you for being a part of The Residency. Congratulations, Class of 2024! #IPGMBResidency2024
-
The 2024 Olympics brought back large audiences and plenty of cultural conversation, highlighting the evolving landscape of sports marketing. Dani Benowitz spoke with Ad Age about the changing audience landscape and the lessons marketers can take away from the Paris Games, including the importance of purposeful marketing, cross-platform consumption, and sustaining momentum. Learn how to leverage these insights to reach new audiences and achieve your advertising potential by reading the full article here: https://bit.ly/4fLveG8 IPG Mediabrands #Olympics #Paris2024
-