CUPRA

The America's Cup has shown us that #TherelsNoSecond. That's why we trusted our ambassador J.A. Bayona to direct 🎬 the piece for the launch of the #CUPRATerramar, which was unveiled at the America's Cup Experience. An extraordinary collaboration with one of our ambassadors that has taken our film to the next level, inspiring the world from Barcelona as we always do 🙌. Enjoy the film. ⬇️

There is no second. A motto that makes more sense than ever now that our new sporty SUV, the #CUPRATerramar, has arrived. 🔝 With the unveiling of our new hero of the new era, we've delivered on a promise we made two years ago at the Terramar race circuit, and now our story has come full circle. 💫 There’s no better place to host such an outstanding event than the America's Cup Experience in our hometown Barcelona, the first and only official exhibition center of the competition, located in the historic IMAX building, on the shores of the Mediterranean sea and at the heart of the 37th edition of the America's Cup. 🌊 Discover a journey where ambition becomes reality. 🤟🏻  Watch the full presentation here ➡️ https://bit.ly/3MfW1gj #CUPRATERRAMARWP  #CUPRAXAC37

"Terra" y "mar", land and sea, have come together. ⛰️🌊 Our story comes full circle with the launch of our new hero of the new era, the #CUPRATerramar, the brand's new sporty SUV. A journey where ambition has become reality, redefining what SUVs can deliver in terms of #emotion, #performance and #design: 🚀 Paying homage to the Terramar circuit in Sitges, where CUPRA was first presented to the world 🔥 A bold and confident look ⚡️ A new generation of plug-in hybrid technology available: 272PS (200kW) and more than 100 km of all-electric range 📢 Wayne Griffiths, CEO of CUPRA: "With the CUPRA Terramar, we will not only grow our portfolio of products but at the same time help our brand to “grow-up” by bringing CUPRA upmarket, to new customers and new growing segments, without, however, losing our rebellious and challenger spirit." 🤜🏼🤛🏼 Joining forces with the America’s Cup under the motto ‘There is no second’, we have also launched the "CUPRA Terramar America’s Cup" limited edition. Let's go out to win! 🥇 #CUPRATERRAMARWP #CUPRAXAc37

🤟 The time is almost here! Our hero for a new era is about to be unveiled! Don't miss the official World Premiere of the #CUPRATerramar at an unforgettable event by Barcelona's seaside. 📢 Join the YouTube live stream tomorrow, Tuesday the 3rd, at 12:15 PM CEST ➡️ https://bit.ly/3MfW1gj

🕘 Follow the presentation of the #CUPRATerramar on September 3rd, starting at 12:15pm CEST.   ➡️ The entire World Premiere will be covered through a live stream, so save the date and tune in here: https://bit.ly/3MfW1gj   The CUPRA Terramar is our new sporty and electrified SUV that pays homage to the Terramar circuit. As the official car of the Louis Vuitton 37th America's Cup, the CUPRA Terramar will be officially presented at a special event by #Barcelona's seaside. The new hero for a new era embraces the new CUPRA #design language with a combination of bold and confident look.   📢 Be sure not to miss the unforgettable event on September 3rd! 👀

SPOILER ALERT 🚨   🔥 With the countdown of the CUPRA Cube completed, we mark the beginning of the Louis Vuitton 37th America's Cup and also bring you a foretaste of our upcoming sporty and electrified SUV, the #CUPRATerramar.   Our new hero of a new era pays homage to the Terramar circuit in Sitges, where we first presented our brand to the world, and features our unique CUPRA DNA with a bold and confident look.   ➡️ Save this link and stay tuned for the World Premiere of the CUPRA Terramar on September 3rd at 12:15 PM CEST for our next unforgettable event. 👉 https://bit.ly/3MfW1gj   Take a first look at our latest model! 👀👇

The 37th America's Cup is about to kick off tomorrow! Are you as excited as we are? 🔥 To get you in the mood, we’ve put together a very visual guide to grasp how the competition works, as well as other key info you’ll want to know before it starts.    At the #AmericasCup, either you win or you lose. There’s no second place and no prize money. It’s all about lifting the trophy and obtaining the right to host the next edition. 💪🏼    The ambition behind this event and the desire to inspire the world from #Barcelona, are a few of the many reasons why CUPRA is Global Partner.    As Ignasi Prieto, #CUPRA Chief Brand Officer, puts it: “We believe that our brands are a perfect match, sharing the values of innovation, disruption and talent.”    Get ready to be part of the excitement and witness history in the making! 🤘🏼

WE’RE SEARCHING FOR A CAPTAIN ⬇️👀 We’re looking for a charismatic and experienced sailor. One that can not only navigate the most unconventional CUPRA boat, but also become a special CUPRA host for a few days. We have launched an #InstagramContest on our official CUPRA account (@𝗰𝘂𝗽𝗿𝗮_𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹). So, if you’re qualified with a Recreational Boat Captain License and want to become our CUPRA captain for a few days, submit a video presentation via DM and tell us why you’d be the perfect fit for this challenge. Are you on board? 🛥️🌊 #sailing

CUPRA is much more than a car brand: it’s an attitude, seeking to inspire and being unconventional. 🌍 This challenger attitude drives us to explore new experiences and push beyond limits, which is why becoming a global brand is one of our strongest ambitions. 🧬 To achieve this and have an impact, we infuse emotions and reflect our DNA in everything we do: from cars to events, from our CUPRA City Garages to our #CUPRA collections… This is how we continue to inspire the world from Barcelona in the words of our #CUPRATribe: Cecilia Taieb, Global Head of Communications, Miguel Diez de la Cuesta, Head of Commercial at CUPRA Design House, alongside our partners David Duran Vives (DICOM) and Pol Gago Guilera (VAMPIRE STUDIO SL).👇🏼

IT'S A MATCH! 🔥🔊    The #CUPRATavascan is a unique car, so the #CUPRA sound team set themselves the challenge of creating an audio experience as unique and special as the model.    How? Through a collaboration with premium audio partner Sennheiser Mobility. Together, we've developed an immersive sound system specifically designed for the first hero of the new era, breaking with all conventions. 🤟🏼    💬 José Luis Álvarez, responsible for Sound Systems Projects at CUPRA: "The CUPRA sound team has great experience achieving the best possible sound in our cars; that's why CUPRA and Sennheiser are a perfect match: we are proud to collaborate with a company known for its high-quality audio and excellence in sound engineering."    💬 Sofia Checa, Immersive Audio Engineer at Sennheiser: "It's a partnership that makes sense, because both CUPRA and Sennheiser are disruptors in our fields - we’re not afraid of doing things differently."    Listen to Sofia and José Luis as they discuss the CUPRA Tavascan's immersive, customisable #audio experience, with 100% CUPRA DNA. 🧬