A continuación, te explicamos cómo puedes elaborar un plan integral de marketing de productos utilizando el pensamiento estratégico.

Whether the product is launched or going to be launched, you’ve to be ready with a strategy to create your Products’s omnipresence in digital as well as physical spaces. Multi dimensional approach or you can call it 360 degree approach for spreading the awareness about your product must be the first step, next steps will be based on the repercussions of first one.

Es la evaluación que permite determinar el tamaño de un mercado e identificar factores como segmentación de clientes, hábitos de compra, competidores, entorno económico, tendencias actuales, ETC . Realizar este análisis te brinda una visión completa en el mercado que están interesado en operar y te ayuda a anticipar cualquier factor de riesgo.

Adding voice of customer and/or focus groups or less formal insights through engaging likely prospects are so important. Audiences will provide keys to how they respond to various offers, positioning, messaging, benefits, pricing, etc. as well as creative brief ideation. Once this is understood, along with a competitive analysis, you have a basis to generate an effective strategy.

Market Analysis in the Age of AI. That's all, folks! In today's world, market analysis has gained invaluable support from AI technology. AI can generate data that fuels effective marketing strategies. By placing a deep understanding of the target audience at the core of your analysis, you can utilize tools to continuously and efficiently monitor and analyze the market. Beyond real-time data collection and analysis, AI is also capable of forecasting trends and assisting in advanced customer segmentation with highly detailed profiles.

¿Qué te hace ÚNICO? ¿Qué genera esa diferencia que te hace nada en un nuevo océano azul? Cuando comprendes que debes tener al diferente al resto, es cuando realmente aportas valor con tu solución. ¡Busca ese punto de vista, coge algo que ya se esté haciendo y mejóralo, o sé disruptivo y creativo algo que cambie el mundo! Lo importante es ser DIFERENTE y ÚNICO.

Regarder uniquement ce qui te distingue de ta concurrence revient à dire que tu te compares tout le temps à elle, le risque est de n’agir qu’en fonction d’elle et de perdre ton « why » et tes valeurs. Y a de la place pour tout le monde sur le marché. Celui qui passe son temps à regarder ses concurrents n’a juste pas confiance en son produit. A service/produit/prix égaux ce sont vos valeurs qui feront la différence. Exemple : Certains clients adorent les vêtements de certaines marques chinoises mais n’achèteront jamais à cause d’un desalignement de valeur avec ces mêmes marques. Pour une bonne proposition de valeur : mettez vous à la place de votre cible, apportez à votre cible. Qu’attend il de votre produit ? qu’attend il de vous ?

Strategic Planning starts with analysis from 5 perspectives: 1. Market, 2. Consumer/End User, 3. Customer (Retailer, Hospital), 4. Competitors and 5. Suppliers (Internal capabilities). The strategic plan is then (either) OGSM (my first Sr Dir in Mktg was a Mich Ross MBA) and taught us OGS"M" -- objectives, goals, strategies, measures. A peer with whom I worked used OGSP -- Objectives, Goals, Strategies, Plans. I re-order it. Goals come first. They are a higher order element. The Goal (to use a past example) is "to be the number 1 doctor recommended infant formula because it performs closest to Breast Milk. Objectives, a quantifiable statement; Strategies (and tactics) are the "How", like (DSMP) and "M", measure the results.

The value proposition comes out clearly when the market analysis has been properly done. The analysis shows you the problem and you find a clear solution to solve that problem. Its need to be clearly enunciated to be understood by anyone and most importantly by your target audience.

Pour définir ma proposition de valeur, j'examine d'abord ce qui se fait à l'échelle mondiale. Je me concentre ensuite sur mes personas, en identifiant leurs points de souffrance, ce qu'ils aiment, et ce qui les motive. En croisant ces informations, je crée un univers spécifique et distinctif pour mon offre. L'objectif est de rendre ma proposition unique et irrésistible, en répondant précisément aux besoins et désirs de mes clients cibles.

Without clear goals which align with the overall organisational goals it would be almost impossible to analyse and adapt to market conditions that may dull effectiveness, without regular measurement of these goals, you may be too late to adapt activities to close the gap required to achieve the organisation’s goals as stated

Marca Objetivos CLAROS, no más de tres, que te liarás. Estos objetivos deben crear unas estrategias y estás a su vez unas acciones concretas que queden asignadas en fecha y responsables, aplicando métricas que nos permitan medir el éxito de dichos objetivos. Siena guay y todo eso, ahora encuentra el tiempo para plasmarlo, la paciencia par implantarlo y la efectividad para medirlo, eso sí que es difícil de cojo***, dado el ritmo al que nos enfrentamos en el día a día.

When you build your marketing team, you have to set the goal and reach the target accordingly. Without target, the sales team obviously will work slowly. Set target and bonus mechanism will boost their spirit up

I use a guideline to creating smart goals. Creating SMART Goals: Specific: Be precise. Instead of “increase brand awareness,” say “boost brand recall by 20%.” Define the who, what, where, and when. Measurable: Quantify your goals. Use metrics like revenue, leads, or engagement. Example: “Generate 500 new leads per month.” Achievable: Be ambitious but realistic. Consider resources, budget, and constraints. Avoid setting unattainable targets. Relevant: Goals must align with your business context. Ask: “Does this goal contribute directly to our success?” Time-Bound: Set deadlines. “Increase sales by 15% within six months.” Timeframes create urgency and accountability.

marketing goals as many people will say not easy to measure, yet will be easy to measure by setting the target that achieve able so it can be measured. Marketing Goals should be the process itself, you can take any strategic planning and target or advise from many professionals, but the process of getting the marketing goals is the real matter to all. dont be discouraged by the result or be proud of the result cause people always forget the process and it will be like a curve that got up and down

It's important to consider the entire customer journey and the messaging as the target customer would consume it. Customer journey strategy development should also be created to support the buying journey from awareness, consideration, purchase, and post purchase. Think about the most satisfying experience you had as a customer. What delighted you and made you an advocate for that brand. Bring that into your plan development. Most importantly, what you want the customer to learn about your product needs to be seen as a benefit to them, not a product feature. Solve their painpoint(s) in your messaging with breadcrumbs, one (or two) thing at a time so as not to overwhelm them.

It is highly recommended that the strategy is an integrated one. Take advantage of all engagements with your potential future clients and do so in an integrated fashion across both traditional and digital methods. Create personas for your clients and capture those engagements and have a wholistic view of their needs and wants. This way you will always be relevant and targeted no matter the channel. Customer 360

Leveraging the synergy of SEMrush for SEO optimization and HubSpot for inbound marketing, we crafted a strategy that hinged on data-driven insights and engaging content. This dual approach not only skyrocketed our online visibility but fostered genuine connections. A standout moment was when analytics predicted a trend surge; we swiftly tailored content to match, leading to a record-breaking engagement spike. Marrying cutting-edge tools with nimble strategies proved not just successful, but quintessential for riding the digital wave to marketing triumph.

strategic thinking = predictive thinking and planification for the upcoming 3 - 5 years, as well as the best possible alignment with the industry actual situation and trends. All the above by taking into consideration every and each specific situation that might influence the outcome either in a positive or negative direction. A clear scripted vision is fundamental

Pour définir ma stratégie marketing, je schématise tout mon tunnel de vente, incluant : Acquisition : Identifier les canaux pour attirer des prospects (SEO, ads, social media, marketing d'influence). Nurturing : "Chauffer" les prospects via des campagnes d'email marketing, du contenu personnalisé, et des webinaires pour les guider vers l'achat. Conversion : Utiliser des appels à l'action stratégiques, des démonstrations de produits, et des offres exclusives pour convertir les prospects en clients. Fidélisation : Fidéliser les clients avec des programmes de fidélité, des newsletters, et un service client exceptionnel. Pour chaque étape, je définis les canaux à tester et la durée de ces tests.

Your new product will either target existing customers or new ones. If your brand is well known and credible, a new offering will have an advantage. You are in the introduction phase of the product lifecycle, attractive to innovators and early adopters. Establish creative campaigns to promote the product to build traction and positive testimonials. Budgets are typically larger during this early stage to generate momentum. This is especially true if it’s a new product offering to a new market where brand awareness is lacking. Measure and assess what is resonating and driving sales. Once you reach a tipping point where the market is responding favorably, determine the next level goals, marketing support, new budget, and campaign mix.

An important point to note when developing anexecution plan which translates strategic vision into practical tasks is that just because you have a long list of potential tactics you could deploy doesn't mean you should use all of them! It's far better to do fewer things really well, spreading campaign tactics across the year, rather than trying to do everything at once. Consider which tactics will truly move you closer to achieving your goals and which are more 'nice to have'. It’s essential to prioritise and focus on what will make the most significant impact. And remember, execution (especially first time round) often takes more time and effort than initially expected, so always build in contingency.

É extremamente importante todos os departamentos se falarem , comunicação clara, para que sua campanha de marketing seja um sucesso

Dentro de un Plan de ejecución, la comunicación y el seguimiento son fundamentales. El plan de ejecución debe de permearse a las áreas involucradas además de las no contempladas. Toda la empresa debe estar alineada. Por ejemplo, si la idea es incrementar el crédito a clientes para fomentar las ventas pero los departamentos involucrados no están alineados, sería un problema mayor mas adelante

When creating the marketing plan, I used the Osterwalder business model canvas as a guide. The matrix is easy to understand and implement. I have created numerous plans using this system.

Los famosos KPIs son el visor de que estoy llegando o no a mis metas. Lo que no se mide no se puede mejorar. Por ello diferentes métricas aplican a diferentes objetivos y áreas. Llámese CTR, CPC, Hit rate de ventas, hasta número de clientes alcanzados en un periodo determinado son algunas métricas en ventas y marketing. De un CRM puedo obtener más información de lo que uno cree.

A data-driven approach in product marketing is crucial. By analyzing metrics, you can gain valuable insights that can guide your marketing strategy. Among other metrics, I would also mention Customer lifetime value, conversion and churn rate, engagement metrics on the website, and deep cohort analysis (behavioral, acquisition, revenue, engagement cohorts, etc.)

To craft a comprehensive product marketing plan using strategic thinking, identify target customers, create clear messaging, set measurable goals, analyze competitors, choose suitable marketing channels, establish a budget, and track performance. Applying strategic thinking involves aligning tactics with broader business objectives, anticipating market trends, adjusting strategies based on data and feedback, and maintaining a customer-centric approach throughout the plan.

Toda inversión en Marketing, debe tener un OBJETIVO concreto, claro. Este Objetivo debe ser alcanzable y medible, debe ser realista aunque ambicioso a la vez. Sin una estrategia clara y bien definida es cómo salir al océano sin un propósito claro de que quieres hacer. Planifica bien y concreta que peces quieres pescar, el tiempo y recursos que le vas a dedicar, y si no los pescas, analiza bien si el cebo que has usado, la zona que has elegido o el momento han sido los ideales para la estrategia marcada. Analízalo TODO, tanto si ha funcionado, como si no, para mejorar siempre!!

We've probably all have many frameworks to develop a strategic plan, but it's important to keep in mind that every organization has different goals, and it's important to align your strategy with your company objective. Is it growing new customers? Increase retention? Strengthen market and competitive position? Always reminder your north star before creating the path.

Para que uma campanha de marketing seja bem-sucedida, o primeiro ponto fundamental é estabelecer uma comunicação clara entre todos os envolvidos. Além disso, é essencial a utilização eficaz de ferramentas que facilitem a implementação de estratégias ágeis. Trabalhar as campanhas de maneira analítica e inteligente, com base em dados e insights, também é crucial para garantir resultados positivos e otimização contínua.

Cada empresa es un ecosistema diferente y único con capacidades diferentes. El entendimiento de la empresa, del producto y del entorno; permitirán el éxito. Esto es Inteligencia de Negocio