A continuación, te explicamos cómo puedes crear una estrategia integral de marketing de productos.

One of the most impactful things I've learned from April Dunford is the importance of positioning our product in the best competitive arena, where it can truly stand out. April emphasizes that positioning is not just a description of what your product does, but a strategic exercise that defines how your product is the best at something a specific market segment values. As April Dunford teaches, the same product positioned in different competitive arenas, can yield completely different results. This happens because the context in which your product is presented can alter customers' perception of value. This choice should be based on a deep understanding of the market, customers and available alternatives.

Know your market, know your customers, know your buyer personas, know your influencers, know your competitors, know why people are buying/not buying. This pretty much sums up the market analysis you need. It is good to have fancy analyst reports but the analysis happens on the ground and not in the reports.

Além disso, destaco não iniciar um projeto porque viu muitos infoprodutores falando, metodologias prontas, etc. É preciso ter amor no que faz e escolher um produto ou serviço, que efetivamente atue nas dores do seu cliente. Não faça mais do mesmo. Se possível, sonde seu vizinho, as x com mais maturidade e com retorno, pode-se chupinhar várias ideias. Boa sorte.

Conducting a thorough market analysis is the foundation of a successful product marketing strategy. Research industry trends, competitive landscape, and target market segments to identify opportunities and threats. This analysis provides crucial insights that guide strategic decisions and ensure your product aligns with market demands.

Knowing your market means knowing what sells in a particular market. This also means knowing that not every product of yours will have the same selling potential in all markets. If your organization has a multi-product portfolio, and global operations, then the first step is to identify the right product for the right market. Now how do you do that? You identify the buyer personas in that market, know your local and glocal competitors in the market, know your customer problems. Repeat this exercise for every product of yours for that market. And then repeat this for every product and every market. Prioritize the top two products per market based on their potential for success and market demand.

This advice depends on a number of things, but I've found that leveraging social listening tools can significantly enhance customer insights. These tools can uncover unfiltered opinions and emerging trends in your target market, providing valuable context that complements traditional research methods and keeps your strategy fresh.

Por aqui, na minha empresa, atuo dessa forma. Mapeie primeiramente as dores. Atue nela. Agindo assim, voce estará oferecendo solução e não produto. Esforce também para ser um formador de opinião. As pessoas costumam escutar bastante quem fala com propriedade.

In my experience, testing your value proposition with real customers can be eye-opening. Use A/B testing on landing pages or in ads to see which version resonates most. Another way that has proven successful is qual and quant surveys and interviews. This data-driven approach often reveals surprising insights about what truly motivates your audience to act, what resonates.

A strong value proposition clearly communicates the unique benefits of your product. Define how your product solves customer problems and stands out from competitors. Ensure this proposition is compelling, concise, and consistently conveyed across all marketing materials. A clear value proposition drives interest and engagement.

Content plans vary by market. Creating unique content for every product in every market can be daunting with lean teams, now leaner thanks to AI. ;) Solution? Start with clear objectives based on market maturity and customer funnel stage. Create a centralized content calendar for consistency. Optimize for local SEO to enhance visibility. Address language requirements through accurate translation and localization. Define distribution and promotion formats tailored to regional preferences. Measure impact with analytics and iterate for continuous improvement.

Estabeleça uma meta para crescimento, retorno financeiro e realização de sonhos. Se ela não vier, não significa que você seja ruim, apenas, esteja na cadeira errada. Troque de ramo e respire outros ares.

A successful Marketing Strategy is an amalgamation of various elements depending on your Product, Market Segment & Ecosystem. There are multiple models available to create a successful marketing strategy. Keep in mind, agility & adaptation should be your key companions throughout the Strategy. A few pointers from my experience of 13+ years: 1) Positioning (vs competitors & for society)- everyone is interested to know, "What is in it for Me". 2) Innovation (How does your product or service differentiate to create value- UVP) 3) Customer (How do I enhance CX & address Customer pain points & implied needs) 4) Profitability (What should be the revenue, price & discount model) 5) Partners (How do I appropriate Value through my key stakeholders)