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This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling easy, intuitive, custom deal access to address real people at scale, without ever compromising consent or privacy rights.

This selection rewards our record growth and reinforces Equativ’s mission: to help publishers and advertisers maximize their advertising revenues within the Open Web, by offering an independent alternative to GAFAM.

This alliance empowers advertisers to minimize unnecessary expenditures while airing their commercials, while connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer engagement.

Following significant investment in the past year, our Equativ Buyer Connect platform now offers expanded addressability options, facilitating more direct, efficient, and transparent transactions for both buyers and sellers.

This strategic enhancement to Equativ’s marketplace offering provides advertisers with the highest quality TV data for more precise targeting, ad performance, and efficiency.

Equativ names Seekr its exclusive brand suitability partner to give advertisers more reach in curated, quality environments.

Ending 2023 with 20% annual growth from 2022, Equativ is focused on enabling more media buyers, sellers, and technology partners to maximize programmatic value via its vertically integrated platform. Key business pillars and growth areas include CTV, Curation, and SSP.

Innovative partnership dials up programmatic decarbonization; making it simple to drive efficient and ethical ad buying using sustainability-centric AI-based bidding. London, New York & Paris 30 November 2023 — Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimization engine that powers sustainable ad operations using artificial […]

Equativ has announced the appointment of Catherine Sullivan —  formerly CEO at PHD U.S. — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will play an integral role in driving the company’s global growth.