Fox Racing
Fox Racing | |
Company type | Public |
Industry | Sporting goods |
Founded | 1974 |
Headquarters | Irvine, California, U.S. |
Key people | Geoff Fox, Founder |
Products | Motocross and MTB gear, Clothing, Footwear, Eyewear, Bags, Stickers, Apparel, Helmets, Boots, Men's, Women's, Youth |
Owner | Vista Outdoor |
Number of employees | 301[1] |
Website | https://www.foxracing.com |
Fox Racing is an American extreme sports (primarily motocross and mountain biking), protective equipment, and lifestyle-clothing brand founded in 1974. Fox is owned by Vista Outdoor.
History
[edit]The early histories of Fox Racing and Fox Racing Shox were intertwined. Fox Racing Shox is a brand of offroad-racing suspension components founded by Geoff Fox's brother, Bob Fox. Fox Racing Shox was originally owned by Moto-X Fox. In 1977 Bob's division split out as a separate company called Fox Factory.[2]
![](http://upload.wikimedia.org/wikipedia/commons/thumb/2/2f/FoxHeadStore.jpg/220px-FoxHeadStore.jpg)
In July 2006, Fox Racing decided to change its corporate name to Fox Head.[3] The move was complete by the fall of that year. Fox decided such a change would help the brand further penetrate sporting venues aside from motocross, such as mountain bike, wake boarding, surfing; as well as expand into other products.
Peter Fox was named CEO in 2008, with Greg Fox remaining on the board of directors.[4] Peter Fox subsequently left the company, but rejoined when Fox Head was acquired by Altamont Capital Partners in 2014, leaving the founder and his son in charge of the company.[4][5]
In July 2022, it was announced that Fox Racing would be acquired by Vista Outdoor for $540 million. [6]
Fox Racing entered the shoe business in early 2022 with the introduction of Union shoe line designed for bicyclists.[7]
In 2023, Vista Outdoor began to integrate brands such as Bell and Giro into the Action Sports division with Fox Racing.[8]
References
[edit]- ^ Fox Head, Inc., ReferenceUSA, May 2016
- ^ "The History of Fox Air Shocks" (PDF). Moto Cross History Museum. p. 2. Retrieved May 20, 2018.
- ^ Liu, Jonathan. "Archived copy". Archived from the original on 2011-11-26. Retrieved 2010-07-16.
{{cite web}}
: CS1 maint: archived copy as title (link) - ^ a b Antonovich, Michael (December 9, 2014), "FOX Head Acquired By Altamont Capital Partners", Transworld Motocross
- ^ Lunan, Charlie (December 11, 2014), "Fox Head Names Former CEO Peter Fox Chief Creative Officer", SGB Media
- ^ "Vista Outdoor to acquire Fox Racing for $540 million". Bicycle Retailer and Industry News. Retrieved 2022-07-07.
- ^ Clark, Nick (9 February 2023). "Fox Racing now covers head-to-toe with new Union shoe range". Bike Radar. Retrieved 9 March 2023.
- ^ Chun, Max (10 April 2023). "Vista Outdoor to lay off workers, close Bell/Giro facility in Scotts Valley". Lookout Santa Cruz. Retrieved 11 April 2023.
External links
[edit]- 1974 establishments in California
- 2014 mergers and acquisitions
- 2022 mergers and acquisitions
- American companies established in 1974
- Clothing companies established in 1974
- Companies based in Irvine, California
- Motorcycling retailers
- Privately held companies based in California
- Retail companies established in 1974
- Sportswear brands