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Not to be confused with Likay, Likee, or Like.
"Likey"
Single by Twice
from the album Twicetagram
LanguageKorean
ReleasedOctober 30, 2017
Genre
Length3:28
LabelJYP
Songwriter(s)
Producer(s)Rado
Twice singles chronology
"One More Time"
(2017) 		"Likey"
(2017) 		"Heart Shaker"
(2017)
Music video
"Likey" on YouTube

"Likey" (stylized in all caps) is a song recorded by South Korean girl group Twice. It was released by JYP Entertainment on October 30, 2017, as the lead single from their first studio album Twicetagram.

Background and release

Twice's comeback with their first full-length album, along with the lead single "Likey", was officially announced on October 16, 2017.[2][3] The two music video teasers for the song were uploaded online on October 28.[4][5] "Likey" and its music video was released on the 30th as a digital download on various music sites.[6] Twice's second compilation album #Twice2, released on March 6, 2019, includes both Korean and Japanese-language versions of "Likey". The Japanese lyrics were written by Mayu Wakisaka.[7] "Likey (Japanese ver.)" was pre-released on January 10 as a digital single, along with an accompanying music video.[8][9]

Composition

"Likey"
The chorus part of "Likey" which describes as future electropop genre.[10]
Problems playing this file? See media help.

"Likey" was composed by Black Eyed Pilseung and Jeon Gun. It was Twice's fourth collaboration with Black Eyed Pilseung, after their hit singles "Like Ooh-Ahh", "Cheer Up" and "TT".[11] The future electropop song opens with a synth-driven intro, and continues with children cheering, trumpeting horns, and old-school synthesizer samples throughout the track.[1][6] Lyrically, it is about the agony of trying to elicit a social-media "like" from a crush, as well as the struggle of maintaining a beautiful social media image.[12][13]

Music video

Produced by Naive Creative Production for JYP Entertainment, the music video of "Likey" was directed by Kim Young-jo and Yoo Seung-woo. It was uploaded on October 30, 2017, at the official YouTube channel of JYP Entertainment.[14] The music video was entirely filmed in Vancouver, British Columbia, Canada in early September 2017, showcasing some of the most iconic areas in the region.[15][16][17] It was featured in CTV News Vancouver—stating that the video is expected to boost tourism of the city.[13] Some parts of it were personally filmed by Twice leader Jihyo.[18]

Twice performing "Likey" at the 2017 Melon Music Awards

Early on in the video, Twice is seen clowning around at the Sunset Beach roller hockey rink with views of the ocean and Granville Island behind them. They also gather in a gelato shop called Ocean Rock Cafe on Marine Drive in White Rock. Backdrops for the dance routine include Gastown alley and Maple Tree Square, Alley Oop (the colourful downtown backlane between Granville Street and Seymour streets) and Stanley Park's Hallelujah Point. In the mix, it also features the Gastown Steam Clock, Angel Hand-Painted Fashions store, White Rock Pier, Steveston's Marine Garage and the SkyTrain while riding an old Mark I train.[12][17][19][20]

On December 3, 2017, it set a new record of the fastest K-pop girl group music video to reach 100 million views on YouTube within 33 days.[21][22] It surpassed 500 million views in February 2021.[23]

Commercial performance

"Likey" debuted at number 1 and 2 on the Gaon Digital Chart and the Billboard Japan Hot 100, respectively.[24][25] It charted on top spot of Billboard charts' World Digital Song Sales and K-pop Hot 100 for two consecutive weeks.[26][27] It also topped Billboard Japan's Hot Buzz Song for four consecutive weeks.[28] "Likey" surpassed 100 million streams in February 2019 and 2,500,000 downloads in March 2020 on the Gaon Music Chart.[29][30] In April 2020, "Likey" earned a Silver streaming certification from the Recording Industry Association of Japan (RIAJ) for surpassing 30 million streams.[31][32]

Accolades

"Likey" won 8 music program awards, including a triple crown (3 wins) on Inkigayo and two wins on M Countdown. It was voted Song of the Year at the 2017 Philippine K-pop Awards[33] and was nominated for Artist of the Year – Digital Music (October) at the 2018 Gaon Chart Music Awards, losing to "Love Story" by Epik High featuring IU.[34]

Music program awards
Program Date Ref.
Show Champion November 8, 2017 [35]
M Countdown November 9, 2017 [36]
November 16, 2017 [37]
Music Bank November 10, 2017 [38]
Show! Music Core November 11, 2017 [39]
Inkigayo November 12, 2017 [40]
November 19, 2017 [41]
November 26, 2017 [42]

Charts

Certifications and sales

Certifications and sales for "Likey"
Region Certification Certified units/sales
South Korea — 2,500,000[30]
Streaming
Japan (RIAJ)[31] Gold 50,000,000†
South Korea — 100,000,000[29]

† Streaming-only figures based on certification alone.

See also

References

  1. ^ a b Herman, Tamar. "TWICE Introduces New Single 'Likey' & 'Twicetagram' Album: Exclusive". Billboard. Billboard. Archived from the original on November 15, 2017. Retrieved November 12, 2017.
  2. ^ Yoon, Min-sik. "Twice to release 1st full-length album". Kpop Herald. Herald Corporation. Archived from the original on October 16, 2017. Retrieved November 12, 2017.
  3. ^ "Girl group TWICE to drop 1st full-length album this month". Yonhap News. Yonhap News Agency. Archived from the original on October 24, 2017. Retrieved November 12, 2017.
  4. ^ Jeong, Hee-yeon. "트와이스 '라이키' 베일 벗었다…9인9색 러블리 매력". Naver (in Korean). Sports DongA. Archived from the original on October 28, 2017. Retrieved November 12, 2017.
  5. ^ "컴백 하루 앞둔 트와이스, 타이틀곡 '라이키'는 어떤 곡?". Naver (in Korean). Seoul Sinmun TV. Archived from the original on November 13, 2017. Retrieved November 12, 2017.
  6. ^ a b Benjamin, Jeff. "GIVE ALL YOUR LIKES TO TWICE'S NEW 'LIKEY' VIDEO & ALBUM". Fuse. Fuse, LLC. Archived from the original on October 30, 2017. Retrieved November 12, 2017.
  7. ^ "LIKEY - Japanese ver". KKBox. Archived from the original on January 15, 2019. Retrieved January 15, 2019.
  8. ^ "TWICE、ベストアルバムの第2弾『#TWICE2』リリース＆ドームツアーのタイトル決定". Billboard Japan (in Japanese). January 10, 2019. Archived from the original on February 20, 2019. Retrieved January 11, 2019.
  9. ^ "LIKEY -Japanese ver.-". Line Music. Archived from the original on March 6, 2019. Retrieved March 6, 2019.
  10. ^ Kim, Jae-heun. "TWICE may revive hallyu boom in Japan". Korea Times. The Korea Times. Archived from the original on November 15, 2017. Retrieved November 14, 2017.
  11. ^ Jeong, Ji-won. ""트와이스 위한 히든트랙"…블아필, 1년만 'Likey' 지원사격". Naver (in Korean). Osen. Archived from the original on June 28, 2018. Retrieved November 12, 2017.
  12. ^ a b Takeuchi, Craig. "K-pop group Twice releases music video "Likey" starring...Vancouver". Straight. The Georgia Straight. Archived from the original on May 19, 2021. Retrieved November 12, 2017.
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  18. ^ [MV Commentary] TWICE(트와이스) - LIKEY 뮤비코멘터리. YouTube (in Korean). Mnet. November 16, 2017. Event occurs at 6:36. Retrieved November 29, 2017.
  19. ^ "EIGHT VANCOUVER LOCATIONS YOU CAN VISIT FROM K-POP'S "LIKEY" VIDEO". Inside Vancouver. Inside Vancouver. Archived from the original on November 12, 2017. Retrieved November 12, 2017.
  20. ^ Hopper, Tristin. "South Korea's newest pop hit features a video filmed entirely in Vancouver". National Post. Postmedia Network Inc. Retrieved November 12, 2017.
  21. ^ Hong, Se-young. "트와이스 '라이키' MV, K팝 걸그룹 사상 최단기 1억뷰 돌파 [공식입장]". Naver (in Korean). Sports DongA. Archived from the original on December 3, 2017. Retrieved December 3, 2017.
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  23. ^ Sae-rom, Lee (2021-02-10). "Twice : la vidéo de «Likey» vue plus de 500 mlns de fois sur YouTube". Agence de presse Yonhap (in French). Retrieved 2024-02-28.
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  27. ^ a b "Likey" on Billboard Kpop Hot 100 Chart:
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