Brita (company)
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 Logo primarily used in North America, and South America | |
| Company type | Privately held family business |
|---|---|
| Industry | Water filtration |
| Founded | 1966 |
| Founder | Heinz Hankammer |
| Headquarters | Taunusstein, Germany, Taunusstein, Germany (Brita SE)
Oakland, CA (Brita LP) |
Area served | Worldwide |
Key people | Markus Hankammer (CEO) |
| Products | Water filters |
| Brands | Brita (outside of the Americas), Mavea |
| Revenue | €664 million (2022) |
Number of employees | 2,242 worldwide (2022) |
| Website | www |
| Footnotes / references [1] | |
Brita GmbH is a German manufacturer of water filters headquartered in Taunusstein near Wiesbaden, Hesse. The company's manufacturing facilities are located in China, Germany, Switzerland, Italy, and the United Kingdom.[1] Brita products are distributed in 69 countries.[2]
Products
[edit]
Brita produces water jugs (BPA-free, made of styrene methyl methacrylate copolymer), kettles and tap attachments with integrated disposable filters. The filters can be recycled.[3]
Their primary filtering mechanism consists of activated carbon and ion-exchange resin. The activated carbon is produced from coconut shells.[4] According to Brita, the filters have two effects:[5]
- The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
- The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.
In the United Kingdom, Hinari and Breville sell electric kettles incorporating Brita technology.
History
[edit]Brita was founded in 1966 by Heinz Hankammer. The company was first named AquaDeMat before he later named the company after his daughter.[6] The company secured the first patent for domestic water filter use in the 1970s.[7]
In 1988,[8] The Clorox Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas[9] and Brita agreed to a non-compete clause until 2005. In 2008, Brita returned to the North American market under the brand Mavea,[10] only to withdraw again in 2016.[11][better source needed] However, products are still sold in the US under the Brita brand.
References
[edit]- ^ a b Facts & figures. Brita UK. Retrieved 2023-09-30.
- ^ "About BRITA Group". Brita UK. Retrieved 2020-10-27.
- ^ "Recycling service for cartridges". Brita UK. Retrieved 2018-04-03.
- ^ "Questions about products and water filtration". Brita UK. Retrieved 2018-04-03.
- ^ "How BRITA water filters work". Brita UK. Retrieved 2016-05-09.
- ^ "The Start of Success". Brita. Brita. Retrieved 7 October 2020.
- ^ "Brita Opens the Door". Brita. Brita. Retrieved 7 October 2020.
- ^ HBS case 9-500-024, January 15, 2002, Page 1
- ^ "Clorox Secures Brita Business In Americas", HomeWorld Business. November 27, 2000.
- ^ Carr, Coeli (2010-05-20). "Pouring It On". Time. Archived from the original on May 23, 2010.
- ^ "The Best Water Filter Pitcher". Wirecutter. Retrieved 2018-04-03.
External links
[edit]- Official website
- Brita UK website
- Mavea, website for Brita's U.S. brand that is not licensed to Clorox.
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