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==Boycott campaigns==
==Boycott campaigns==
Activists in the [[Boycott, Divestment and Sanctions]] movement have called for boycotts of Sabra's products, stating that the company financially supports the [[Israeli Defense Forces]] and human rights violations against [[Palestine|Palestinians]].<ref>{{cite web|url=http://www.qconline.com/archives/qco/display.php?id=545012|title=DePaul students reject ouster hummus brand|work=Quad-Cities Online}}</ref><ref>{{cite web|url=http://bcprights.org/hummus|title=Welcome bcprights.org - Justhost.com|author=just host|work=bcprights.org}}</ref><ref>{{cite web|url=http://www.jpost.com/International/Article.aspx?id=195834|title=Strauss Group removes support for IDF from website|work=The Jerusalem Post - JPost.com}}</ref> Sabra's parent company, the Strauss Group, endorses the IDF on their English website.<ref>http://www.jpost.com/Defense/Strauss-reposts-IDF-support-commitment-on-website</ref> As of 2014, students from numerous universities in the United States and [[Canada]], such as [[American University]], [[DePaul University]], [[Princeton University]], and the [[University of Ottawa]], have advocated boycotts of Sabra products.<ref>{{cite web|url=http://www.haaretz.com/news/diplomacy-defense/1.578824|title=Canadian university students launch Sabra hummus boycott|date=9 March 2014|work=Haaretz.com}}</ref><ref>{{cite web|url=http://mondoweiss.net/2013/02/settlement-products-hummus|title=Say no to settlement products AND Sabra hummus|work=Mondoweiss}}</ref><ref>{{cite web|last=Lewin|first=Tamar|title=New Subject of Debate on Mideast: Hummus|url=http://www.nytimes.com/2010/12/04/education/04hummus.html|work=The New York Times|publisher=The New York Times|accessdate=19 September 2011}}</ref>
Anti-Israel [[Boycott, Divestment and Sanctions]] activists have called for boycotts of Sabra's products, stating that the company financially supports the [[Israeli Defense Forces]] and human rights violations against [[Palestine|Palestinians]].<ref>{{cite web|url=http://www.qconline.com/archives/qco/display.php?id=545012|title=DePaul students reject ouster hummus brand|work=Quad-Cities Online}}</ref><ref>{{cite web|url=http://bcprights.org/hummus|title=Welcome bcprights.org - Justhost.com|author=just host|work=bcprights.org}}</ref><ref>{{cite web|url=http://www.jpost.com/International/Article.aspx?id=195834|title=Strauss Group removes support for IDF from website|work=The Jerusalem Post - JPost.com}}</ref> Sabra's parent company, the Strauss Group, endorses the IDF on their English website.<ref>http://www.jpost.com/Defense/Strauss-reposts-IDF-support-commitment-on-website</ref> As of 2014, anti-Israel activists at numerous universities in the United States and [[Canada]], such as [[American University]], [[DePaul University]], [[Princeton University]], and the [[University of Ottawa]], have advocated boycotts of Sabra products.<ref>{{cite web|url=http://www.haaretz.com/news/diplomacy-defense/1.578824|title=Canadian university students launch Sabra hummus boycott|date=9 March 2014|work=Haaretz.com}}</ref><ref>{{cite web|url=http://mondoweiss.net/2013/02/settlement-products-hummus|title=Say no to settlement products AND Sabra hummus|work=Mondoweiss}}</ref><ref>{{cite web|last=Lewin|first=Tamar|title=New Subject of Debate on Mideast: Hummus|url=http://www.nytimes.com/2010/12/04/education/04hummus.html|work=The New York Times|publisher=The New York Times|accessdate=19 September 2011}}</ref>


==Hummus recall==
==Hummus recall==

Revision as of 02:49, 19 July 2015

Sabra Dipping Company
Company typeLimited liability company
IndustryFood production
PredecessorSabra-Blue & White Foods
Founded1986
Headquarters
White Plains, New York[1]
Key people
ProductsDips and spreads
RevenueUS$90 million (2007)[2]
$65 million (2007)[3]
Number of employees
300[4]
ParentStrauss, PepsiCo
Websitehttp://www.sabra.com

Sabra Dipping Company, LLC is a U.S.-based company which produces Middle Eastern-style food products, including hummus, eggplant dip, baba ghanoush, and Mediterranean salsa.[5] All Sabra products are certified kosher and vegetarian, and are available throughout the U.S. and Canada.[6][7] As of 2008, the company held a 34.7% market share for Mediterranean salads, dips and spreads.[2]

The company was founded in 1986 as Sabra-Blue & White Foods. The company was bought in 2005 by Israeli food manufacturer Strauss. In March 2008, Strauss entered a joint-venture partnership with Frito-Lay, a division of the multinational PepsiCo corporation. Strauss owns 50% and PepsiCo 50% of the company.[1][5][8] In November 2008, the company announced the construction of a new US$61 million plant in Chesterfield County, Virginia, expected to employ 260 people and come on line in mid-2010.[9][10] The company grew over 50% between August 2008 and August 2009.[6]

During the run-up to the 2008 U.S. presidential election, Sabra commissioned sculptor Kirk Rademaker to create busts of candidates John McCain, Barack Obama and Hillary Clinton out of 100 pounds of hummus.[11]

Sabra launched its first U.S. national advertising campaign in March 2009, with the StrawberryFrog ad agency.[1][12] In May 2009, the company began a series of promotional events in which it recreated "Mediterranean villages" in 11 major U.S. cities.[13]

In November 2009, Gadi Lesin, President and CEO of the Strauss group, announced that the market share of the Sabra Dipping Company had reached 40% in the United States, making it the largest hummus manufacturer in the world.[14]

Boycott campaigns

Anti-Israel Boycott, Divestment and Sanctions activists have called for boycotts of Sabra's products, stating that the company financially supports the Israeli Defense Forces and human rights violations against Palestinians.[15][16][17] Sabra's parent company, the Strauss Group, endorses the IDF on their English website.[18] As of 2014, anti-Israel activists at numerous universities in the United States and Canada, such as American University, DePaul University, Princeton University, and the University of Ottawa, have advocated boycotts of Sabra products.[19][20][21]

Hummus recall

On 8 April 2015, Sabra recalled 30,000 cases of its classic hummus after a tub in Michigan tested positive for Listeria.[22] Inspectors with the Michigan Department of Agriculture and Rural Development (MDARD) learned of the possible contamination by L. monocytogenes after routine inspections on March 30th at a Kroger in Port Huron, according to MDARD spokeswoman Jennifer Holton.[23]

References

  1. ^ a b c Wasserman, Todd (March 3, 2009). "Sabra Hummus Breaks National Campaign". Brandweek. Retrieved 2009-09-05.
  2. ^ a b "Sabra Dipping Company, a Joint Venture Between Strauss Group and PepsiCo, Announced Plans to Open a State-of-the-art Plant in Richmond, Virginia". SmartBrief. November 24, 2008. Retrieved 2009-09-05.
  3. ^ "PepsiCo closes Sabra joint venture". Forbes.com. Forbes. March 31, 2008. Retrieved 2009-09-05.
  4. ^ "Sabra Dipping Company, LLC". LinkedIn. Retrieved 2009-09-05.
  5. ^ a b "Company Profile". Sabra Dipping Company. Retrieved 2009-09-05.
  6. ^ a b "Sabra Hummus Co. Transforms Union Square Park into Mediterranean Café". The New York Blueprint. Aug 27, 2009. Retrieved 2009-09-05.
  7. ^ "Sabra Dipping Company, LLC". OK Kosher Certification. Retrieved 2009-09-05.
  8. ^ "Boycott Sabra Hummus". Caroline Peace Resource Center. April 21, 2009. Retrieved 2009-09-05. [dead link‍]
  9. ^ "Governor Kaine Announces Sabra Dipping Company Will Open a New Food Manufacturing Plant in Chesterfield County" (PDF) (Press release). Virginia's Gateway Region Economic Development Organization. November 19, 2008. Retrieved 2009-09-05.
  10. ^ "Sabra Dipping Company, a Joint Venture Between Strauss Group and PepsiCo, Announced Plans to Open a State-of-the-art Plant in Richmond, Virginia". PR Newswire. November 24, 2008. Retrieved 2009-09-05.
  11. ^ Howard, Theresa (June 30, 2008). "Ad Track: Winning ads really work for consumers". USA Today. New York. Retrieved 2009-09-05.
  12. ^ Allison, Melissa; Amy Martinez (March 13, 2009). "Savory Moment's customers come to the aid of its founder". The Seattle Times. Retrieved 2009-09-05.
  13. ^ "Sabra Takes a Mediterranean Village on Tour across North America". PR Web. May 19, 2009. Retrieved 2009-09-05.
  14. ^ Aviv Levy (25 November 2009). זינוק במכירות חומוס שטראוס בארה"ב: כבשה 40% מהשוק (in Hebrew). Globes. Retrieved 25 November 2009.
  15. ^ "DePaul students reject ouster hummus brand". Quad-Cities Online.
  16. ^ just host. "Welcome bcprights.org - Justhost.com". bcprights.org.
  17. ^ "Strauss Group removes support for IDF from website". The Jerusalem Post - JPost.com.
  18. ^ http://www.jpost.com/Defense/Strauss-reposts-IDF-support-commitment-on-website
  19. ^ "Canadian university students launch Sabra hummus boycott". Haaretz.com. 9 March 2014.
  20. ^ "Say no to settlement products AND Sabra hummus". Mondoweiss.
  21. ^ Lewin, Tamar. "New Subject of Debate on Mideast: Hummus". The New York Times. The New York Times. Retrieved 19 September 2011.
  22. ^ http://www.nytimes.com/2015/04/10/business/listeria-in-sabra-hummus-prompts-new-wave-of-recalls.html
  23. ^ http://www.freep.com/story/news/local/michigan/2015/04/08/listeria-detected-hummus/25491479/
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