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Pangaia, founded in 2018, is a sustainable fashion brand that achieved both widespread recognition and net profits exceeding $70 million during the COVID-19 pandemic.[1][2] The brand is known for its athleisure, wardrobe essentials, and graphic t-shirts, and it has recently launched a genderless collection.[1][3]
Sustainability comes into the brand with their use of regenerative materials. Notable innovations include "FLWRDWN," a plant-based alternative to traditional down, and a seaweed and cotton t-shirt finished with antibacterial peppermint finish.[4][5][6] Research and development of sustainable materials for their product lines occurs at their lab in Florence, Italy led by Enrico Cozzoni.[5][7]
History
Pangaia originated from Future Tech Labs, an incubator focused on material innovation that was established by Miroslava Duma.[8] Duma, initially an influencer in the fashion world, transitioned into a venture capitalist and played a key role in developing technologies and brands centered around sustainability and materials science.[8]
Pangaia experienced exponential growth during the pandemic, which attracted backing from high profile names, including Will Smith, Jaden Smith, Carmen Busquets and Leonardo DiCaprio.[8][5]
In 2022, Pangaia's substantial net losses garnered extensive media attention.[9][10][11] The company then took measures in 2023 to restructure in order to get back to a path of profitability.[9] These measures included laying off a third of its workforce and closing its warehouse in the Netherlands—decisions intended to position the company on a more promising path for the future.[9] They have seen a stabilization since.[9]
Krishna Nikhil served as the chief executive of Pangaia for 18 months before stepping down from his role in December 2023.[12][13] Before this role, Nikhil was a consultant and Chief Marketing Officer at Ssense.[12] Pangaia announced that Nikhil will continue to contribute as an advisor, but his position has been filled by Nathalie Longuet, a co-founder of Pangaia who has now taken on the role of chief executive.[8][12][5] Longuet still holds this position in 2024.
Collaborations
Pangaia has collaborated with artists, fashion brands, and sustainable material brands such as Nativa, Takashi Murakami, Ambush, Alexander Wang, The Woolmark Company and BLOOM Foam.[4][6] Another notable collaboration was with Polestar, the electric car brand.[6]
References
- ^ a b Salemann, Miska (2024-09-24). "Meet PANGAIA, a Gen-Z-loved brand fusing science and style". Retrieved 2024-11-06.
- ^ Pratty, Freya (10/26/23). "Is a company making £130 hoodies for Justin Bieber a climate tech investment?". Sifted. Retrieved 11/6/2024.
{{cite web}}: Check date values in:|access-date=and|date=(help)CS1 maint: url-status (link) - ^ Farra, Emily (2021-06-17). "Pangaia's First Activewear Collection is Made From Plants, Not Plastic". Vogue. Retrieved 2024-11-06.
- ^ a b Konsidered (July 19, 2023). "A Breakdown of Pangaia's Purpose-Driven Marketing Strategy". Medium. Retrieved November 6, 2024.
{{cite web}}: CS1 maint: url-status (link) - ^ a b c d Roberts-Islam, Brooke. "This Startup Is Reshaping What It Means To Be A Sustainable Fashion Brand, From Materials Through To Products". Forbes. Retrieved 2024-11-06.
- ^ a b c Kaaki, Tarek Al (2024-04-26). "Pangaia and Polestar's Path to Sustainability - Global Citizen Magazine". global-citizen.com. Retrieved 2024-11-06.
- ^ Harrell, Alexandra (2024-06-05). "Pangaia Sets New Standards in Material Usage and Social Responsibility". Sourcing Journal. Retrieved 2024-11-06.
- ^ a b c d "Pangaia's Net Losses Surpassed $50 Million in 2022". The Business of Fashion. 2024-02-05. Retrieved 2024-11-06.
- ^ a b c d Douglass, Rachel (2024-02-06). "Pangaia faced mounting losses in 2022 amid efforts to streamline". FashionUnited. Retrieved 2024-11-06.
- ^ Douglass, Rachel (2024-02-06). "Pangaia faced mounting losses in 2022 amid efforts to streamline". FashionUnited. Retrieved 2024-11-06.
- ^ "Pangaia: brand in crisis". nss magazine. Retrieved 2024-11-06.
- ^ a b c "Pangaia CEO Exits Role". The Business of Fashion. 2023-12-01. Retrieved 2024-11-06.
- ^ Abdulla, Hannah (2022-03-28). "Pangaia names Krishna Nikhil as first CEO". Just Style. Retrieved 2024-11-06.