Lattice Engines was a technology provider that delivered predictive marketing and sales cloud applications to business-to-business (B2B) companies.[1] The company was privately held and backed by NEA and Sequoia Capital. It was headquartered in San Mateo, CA and has offices in Austin, Boston, New York and Beijing.[2][3]
| Company type | Private |
|---|---|
| Industry | Internet Marketing |
| Founded | June 2006 |
| Fate | Acquired by Dun & Bradstreet |
| Successor | Dun & Bradstreet |
| Headquarters | San Mateo, CA |
Key people | Shashi Upadhyay, CEO and cofounder |
| Products | Predictive Lead Scoring, salesPRISM, playmaker, marketing and sales applications |
| Website | www |
History
editThe company was founded by Shashi Upadhyay, Kent McCormick and Andrew Schwartz in 2006.[4] As of 2013, Upadhyay served as the company's CEO, McCormick served as the president and Schwartz served as the chief architect.
In 2013, it expanded its suite of predictive applications to marketing with Lattice Predictive Lead Scoring.[5]
In 2019, Lattice Engines was acquired by Dun & Bradstreet.[6]
Software
editLattice offers a suite of predictive, cloud applications for marketing and sales that are powered by the Lattice Data Cloud. The applications analyze data and deliver real-time reports with specific data to its users.[7]
Lattice offers a big data analytics platform which provides users with intelligent sales targeting, combining internal and external date with proprietary data the company has collected; talking points; and highly specific sales campaigns known as plays, according to ZDNet's Paul Greenberg.[8]
Lattice has more than 65,000 active sales and marketing professionals using its product from companies including Dell, HP and Microsoft.[9] In April 2013, Lattice was named a "Cool Vendor" by Gartner, in its report on CRM and sales technology.[10]
References
edit- ^ KingReporter, Rachael (December 5, 2012). "How Dell Predicts Which Customers Are Most Likely to Buy" – via www.wsj.com.
- ^ Zielenziger, David (November 28, 2012). "Lattice Engines Gets New Cash, Sees Big Data Gains Ahead". International Business Times. Retrieved March 6, 2013.
- ^ Press, Gil (November 24, 2012). "Big Data News". Forbes. Retrieved March 6, 2013.
- ^ King, Rachael (November 27, 2012). "Big Data helps sales people find the best potential prospects". Wall Street Journal. Retrieved March 6, 2013.
- ^ Sluis, Sarah (October 22, 2014). "Lattice Engines Announces Predictive Lead Scoring". Retrieved January 13, 2014.
- ^ "Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider". June 13, 2019. Retrieved November 17, 2020.
- ^ Grant, Rebecca (November 26, 2012). "Bigger is better: Lattice Engines gets big money for big data for big sales". VentureBeat. Retrieved January 13, 2014.
- ^ Greenberg, Paul (February 28, 2013). "CRM Watchlist 2013 Winners: Three Kings - Sales, Process, Analytics". ZDNet. Retrieved March 6, 2013.
- ^ "Lattice Funding". TechCrunch. 2012-11-29. Retrieved 2013-02-14.
- ^ "Lattice Engines Named "Cool Vendor" By Leading Analyst Firm". Sacramento Bee. 2013-05-07. Retrieved 2013-05-07.[permanent dead link]