Central European Business Review 2012, 1(2):7-15 | DOI: 10.18267/j.cebr.12

Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium

Mathias Sch�z
Prof. Dr. phil. Mathias Sch�z, Deputy Head of Center for International Business, School of Management and Law, Zurich University of Applied Sciences (ZHAW), Stadthausstrasse 14, CH-8400 Winterthur, [email protected]

There are many reasons to reconsider the terms "corporate responsibility" and "sustainability". Despite their inflationary use, there is still no convincing concept, which combines these terms. This paper, for the first time, presents a holistic model of "Sustainable Corporate Responsibility" (SCR) mirroring all its different scopes in space and time. It outlines a philosophically founded introduction into the terms of "corporate responsibility" and "sustainability" and how they are interlinked. It, furthermore, emphasises a holistic understanding for what and to whom one should take on responsibility: In order to realise sustainable success in business economic, social and ecologic responsibility has to be taken equally into consideration. The model describes the possible ramifications of SCR constructions, highlighting typical company-profiles and, eventually, allowing better comparability. This way, best practice can be determined and highlighted more comprehensively.

Keywords: Responsibility, structure of responsibility, scope of corporate responsibility, sustainability, corporate responsibility, Triple Corporate Responsibility, Triple Bottom Line, Sustainable Corporate Responsibility (SCR), Corporate Social Responsibility
JEL classification: M14

Received: June 2, 2012; Revised: August 25, 2012; Published: September 30, 2012  Show citation

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Sch�z, M. (2012). Sustainable Corporate Responsibility - The Foundation of Successful Business in the New Millennium. Central European Business Review,�1(2),�7-15. doi:�10.18267/j.cebr.12
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