2023 Volume 11 Issue 3 Pages 172-191
The Gotong Royong culture, which is the hallmark of the Bajo community, continues to experience changes due to interactions with mainland people. As a result, the cultural values of Gotong Royong have been abandoned. Efforts to restore local wisdom, such as the Gotong Royong culture, are urgently needed in this era. This research aims to innovate by reintroducing this culture, particularly in housing and housing development cooperation. The reapplication of local wisdom (Gotong Royong culture) in this study is intended to ensure that the characteristics and identities of the Bajo people remain the basis for building their social capital. The researcher used a qualitative descriptive method with inductive and deductive approaches, along with a Value Engineering approach. This research was conducted within the Bajo Tribe's location, situated in Kabalutan Village, Tojo Una Una Regency, Central Sulawesi Province, Indonesia. The results of the study found that the application of the Gotong Royong culture to the Bajo community in building houses and housing produced efficiency and effectiveness. It was efficient because it reduced development costs and effective because it took advantage of free time to construct houses, fostering a sense of togetherness among fellow Bajo tribespeople and strengthening cooperation. Thus, Gotong Royong activities serve as a means of building effective social networks that can reduce the cost of constructing houses and revive the culture of Gotong Royong.