Impact of COVID-19 Pandemic on Cultural Products Interests

The COVID-19 pandemic has had a significant impact on human behaviors and how it influenced peoples’ interests in cultural products is an unsolved problem. While prior studies mostly adopt subjective surveys to find an answer, these methods are always suffering from high cost, limited size, and subjective bias. Inspired by the rich user-oriented data over the Internet, this work explores the possibility to leverage users’ search logs to reflect humans’ underlying cultural product interests. To further examine how the COVID-19 mobility policy might influence cultural interest changes, we propose a new regression discontinuity design that has the additional potential to predict the recovery phase of peoples’ cultural product interests. By analyzing the 1592 search interest time series in 6 countries, we found different patterns of change in interest in movies, music, and art during the COVID-19 pandemic, but a clear overall incremental increase. Across the six countries we studied, we found that changes in interest in cultural products were found to be strongly correlated with mobility and that as mobility declined, interest in movies, music, and art increased by an average of 35, 27 and 20, respectively, with these changes lasting at least eight weeks.