Article

Surveying Consumer Understanding & Sentiment Of VR

Authors:

Joseph O'Hagan,

Mohamed Khamis,

Julie R. WilliamsonAuthors Info & Claims

MMVE '21: Proceedings of the International Workshop on Immersive Mixed and Virtual Environment Systems (MMVE '21)

Pages 14 - 20

https://doi.org/10.1145/3458307.3460965

Published: 02 July 2021 Publication History

Abstract

Since the resurgence of consumer-grade virtual reality (VR), VR has successfully established itself on the consumer market. As with any emerging technology, differences can exist between how industry / academia view the technology and how consumers perceive it. We present results from a survey (N=210) conducted into consumer perception and attitudes towards VR. We report sentiment towards VR is positive. We show the associations linked with VR by our respondents match the defining characteristics of VR identified by experts in the literature (a fully virtual view, immersion, and head-worn technology). We identify 3 additional concepts associated with VR by our respondents: video games, futurism, and price. However, our results also show consumer expectations for VR are fixated around "VR for gaming" and suggest VR has to an extent been pigeonholed as primarily being a gaming device.

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O'Hagan JGugenheimer JBonner JMathis FMcGill M(2023)Augmenting People, Places & Media: The Societal Harms Posed by Everyday Augmented Reality, and the Case for Perceptual Human RightsProceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia10.1145/3626705.3627782(225-235)Online publication date: 3-Dec-2023
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O'Hagan JMathis FMcGill M(2023)User Reviews as a Reporting Mechanism for Emergent Issues Within Social VR CommunitiesProceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia10.1145/3626705.3627780(236-243)Online publication date: 3-Dec-2023
https://dl.acm.org/doi/10.1145/3626705.3627780
Bonner JMathis FO'Hagan JMcgill M(2023)When Filters Escape the Smartphone: Exploring Acceptance and Concerns Regarding Augmented Expression of Social Identity for Everyday ARProceedings of the 29th ACM Symposium on Virtual Reality Software and Technology10.1145/3611659.3615707(1-14)Online publication date: 9-Oct-2023
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Index Terms

Surveying Consumer Understanding & Sentiment Of VR
1. Human-centered computing
  1. Human computer interaction (HCI)
    1. Interaction paradigms
      1. Virtual reality

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cover image ACM Conferences

MMVE '21: Proceedings of the International Workshop on Immersive Mixed and Virtual Environment Systems (MMVE '21)

July 2021

42 pages

ISBN:9781450384360

DOI:10.1145/3458307

Copyright © 2021 ACM.

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Published: 02 July 2021

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Engineering and Physical Sciences Research Council

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MMSys '21

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MMSys '21: 12th ACM Multimedia Systems Conference

September 28 - October 1, 2021

Istanbul, Turkey

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MMVE '21 Paper Acceptance Rate 6 of 7 submissions, 86%;

Overall Acceptance Rate 26 of 44 submissions, 59%

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Cited By

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https://dl.acm.org/doi/10.1145/3626705.3627782
O'Hagan JMathis FMcGill M(2023)User Reviews as a Reporting Mechanism for Emergent Issues Within Social VR CommunitiesProceedings of the 22nd International Conference on Mobile and Ubiquitous Multimedia10.1145/3626705.3627780(236-243)Online publication date: 3-Dec-2023
https://dl.acm.org/doi/10.1145/3626705.3627780
Bonner JMathis FO'Hagan JMcgill M(2023)When Filters Escape the Smartphone: Exploring Acceptance and Concerns Regarding Augmented Expression of Social Identity for Everyday ARProceedings of the 29th ACM Symposium on Virtual Reality Software and Technology10.1145/3611659.3615707(1-14)Online publication date: 9-Oct-2023
https://dl.acm.org/doi/10.1145/3611659.3615707
Delgado Rodriguez SRivu RMäkelä VAlt FWard JMcGill MMarky K(2023)Challenges in Virtual Reality Studies: Ethics and Internal and External ValidityProceedings of the Augmented Humans International Conference 202310.1145/3582700.3582716(105-111)Online publication date: 12-Mar-2023
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O'Hagan JSaeghe PGugenheimer JMedeiros DMarky KKhamis MMcGill M(2023)Privacy-Enhancing Technology and Everyday Augmented RealityProceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies10.1145/35695016:4(1-35)Online publication date: 11-Jan-2023
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O'Hagan JWilliamson JMathis FKhamis MMcGill M(2023)Re-Evaluating VR User Awareness Needs During Bystander InteractionsProceedings of the 2023 CHI Conference on Human Factors in Computing Systems10.1145/3544548.3581018(1-17)Online publication date: 19-Apr-2023
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Elwardy MZepernick HHu YChinh Chu T(2023)ACR360: A Dataset on Subjective 360° Video Quality Assessment Using ACR Methods2023 16th International Conference on Signal Processing and Communication System (ICSPCS)10.1109/ICSPCS58109.2023.10261151(1-8)Online publication date: 6-Sep-2023
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Jeong HBayro AUmesh SMamgain KLee M(2022)Social Media Users’ Perceptions of a Wearable Mixed Reality Headset During the COVID-19 Pandemic: Aspect-Based Sentiment AnalysisJMIR Serious Games10.2196/3685010:3(e36850)Online publication date: 4-Aug-2022
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O'Hagan JWilliamson JMcGill MKhamis M(2021)Safety, Power Imbalances, Ethics and Proxy Sex: Surveying In-The-Wild Interactions Between VR Users and Bystanders2021 IEEE International Symposium on Mixed and Augmented Reality (ISMAR)10.1109/ISMAR52148.2021.00036(211-220)Online publication date: Oct-2021
https://doi.org/10.1109/ISMAR52148.2021.00036

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