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Understanding Association Between Logged Vehicle Data and Vehicle Marketing Parameters: Using Clustering and Rule-Based Machine Learning

Published: 21 September 2020 Publication History

Abstract

Trucks are designed, configured and marketed for various working environments. There lies a concern whether trucks are used as intended by the manufacturer, as usage may impact the longevity, efficiency and productivity of the trucks. In this paper we propose a framework that aims to extract costumers' vehicle behaviours from Logged Vehicle Data (LVD) in order to evaluate whether they align with vehicle configurations, so-called Global Transport Application (GTA) parameters. Gaussian mixture model (GMM)s are employed to cluster and classify various vehicle behaviors from the LVD. Rule-based machine learning (RBML) was applied on the clusters to examine whether vehicle behaviors follow the GTA configuration.
Particularly, we propose an approach based on studying associations that is able to extract insights on whether the trucks are used as intended. Experimental results shown that while for the vast majority of the trucks' behaviors seemingly follows their GTA configuration, there are also interesting outliers that warrant further analysis.

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  1. Understanding Association Between Logged Vehicle Data and Vehicle Marketing Parameters: Using Clustering and Rule-Based Machine Learning

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        cover image ACM Other conferences
        IMMS '20: Proceedings of the 3rd International Conference on Information Management and Management Science
        August 2020
        120 pages
        ISBN:9781450375467
        DOI:10.1145/3416028
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        Published: 21 September 2020

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        Author Tags

        1. Gaussian Mixture Models
        2. Machine Learning
        3. Usage Behaviors

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