research-article

An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance

Authors:

Leiming LiAuthors Info & Claims

Transactions on Asian and Low-Resource Language Information Processing, Volume 20, Issue 3

Article No.: 46, Pages 1 - 11

https://doi.org/10.1145/3398011

Published: 05 May 2021 Publication History

Abstract

The core of micro-business and consumer transactions is trust. Based on the Theory of Reasoned Action and Technology Acceptance Model, this article discusses the factors of the establishment and promotion of micro-business trust from the trust orientation of consumer, the trust of WeChat businesses, and the trust of WeChat platform. Data were obtained by questionnaire, and SPSS software was used for data reliability and multiple regression analysis. It is concluded that all three levels have a significant positive impact on the establishment and promotion of C2C mode micro-business trust. The trust of WeChat businesses and the trust of WeChat platform have a greater influence on the establishment of micro-business trust. The trust orientation of consumer and the trust of WeChat businesses have a greater impact on the promotion of micro-business trust. Among them, the WeChat business trust level is the most important factor.

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https://dl.acm.org/doi/10.1145/3583685
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Liu DLiu L(2022)Collaborative Edge Computing Advances in Children's Behavior Observation for Social Internet of Things Systems in Preschool EducationInternational Journal of Distributed Systems and Technologies10.4018/IJDST.30795213:7(1-21)Online publication date: 12-Jul-2022
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Index Terms

An Analysis for Elements of Affecting the Establishment and Promotion of Micro-business Trust in C2C Model under WeChat Circumstance
1. Applied computing
  1. Electronic commerce
    1. Online shopping

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Published In

cover image ACM Transactions on Asian and Low-Resource Language Information Processing

ACM Transactions on Asian and Low-Resource Language Information Processing Volume 20, Issue 3

May 2021

240 pages

ISSN:2375-4699

EISSN:2375-4702

DOI:10.1145/3457152

Editor:
Imed Zitouni
Google, USA

Issue’s Table of Contents

Copyright © 2021 Association for Computing Machinery.

Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected].

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Association for Computing Machinery

New York, NY, United States

Publication History

Published: 05 May 2021

Online AM: 07 May 2020

Accepted: 01 May 2020

Revised: 01 April 2020

Received: 01 February 2020

Published in TALLIP Volume 20, Issue 3

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https://dl.acm.org/doi/10.1145/3583685
Fang B(2022)Blockchain-Based Educational Management and Secure Software-Defined Networking in Smart CommunitiesInternational Journal of Information Security and Privacy10.4018/IJISP.30831416:2(1-20)Online publication date: 9-Sep-2022
https://dl.acm.org/doi/10.4018/IJISP.308314
Liu DLiu L(2022)Collaborative Edge Computing Advances in Children's Behavior Observation for Social Internet of Things Systems in Preschool EducationInternational Journal of Distributed Systems and Technologies10.4018/IJDST.30795213:7(1-21)Online publication date: 12-Jul-2022
https://dl.acm.org/doi/10.4018/IJDST.307952
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