JAM: A Digital, Economic & Social Revolution

In the 21st century, digitalization and data are radically revamping the government-citizen connect. To harness this immense power, India initiated the "Jan Dhan-Aadhaar-Mobile" or "JAM" model which aimed at solving a major bottleneck successive governments have faced - Leakage in the welfare benefit distribution system. This paper details this breakthrough Indian experience of using technology and digitalisation to ensure the benefits of government reach the last mile. Analysis shows, JAM cut out the middlemen, reduced leakages and resulted in savings of Rs. 17,000 crore for the government annually. This initiative was a big social revolution at the micro level. More than 30 crore bank accounts were opened and more than 50% of them were in the name of women. The paper also identifies some challenges JAM faces along with possible solutions and way forward.