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Parrot talk: retweeting among Twitter users during the 2018 brazilian presidential election

Published: 29 October 2019 Publication History

Abstract

This study investigates users engagement on Twitter around presidential elections. While existing studies using Twitter investigate citizen engagement in the United States, there is limited work on online citizen engagement during elections in other contexts. As a result, we draw on the 2018 election in Brazil, one of the most contentious and polarizing elections in recent history. Overall, we look at the extent to which citizens come into contact with diverse ideological perspectives, and the extent of polarization among citizens. We investigate polarization within the network of retweets, as well as the role of media on serving as a broker between polarized users. We found that, in Brazil, the right-wing political network, although more homogeneous and polarized, proved to be less cohesive than the left wing political network, which in turn was more heterogeneous, by containing the largest proportion of neutral users. In addition, we found that traditional media still plays a neutral and bridging role among polarized networks, contradicting the common sense belief that the traditional media is also politically oriented. This maybe should already be expected, after all, when the traditional media is criticized by people from both sides, in a polarized matter, it is probably because it is not serving the interest of any of them.

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        WebMedia '19: Proceedings of the 25th Brazillian Symposium on Multimedia and the Web
        October 2019
        537 pages
        ISBN:9781450367639
        DOI:10.1145/3323503
        Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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        New York, NY, United States

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        Published: 29 October 2019

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        Author Tags

        1. Twitter
        2. elections
        3. political polarization
        4. social networks

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        • Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
        • Fundação Araucária
        • Fundação de Amparo à Pesquisa do Estado de São Paulo
        • Conselho Nacional de Desenvolvimento Científico e Tecnológico

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        WebMedia '19
        WebMedia '19: Brazilian Symposium on Multimedia and the Web
        October 29 - November 1, 2019
        Rio de Janeiro, Brazil

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