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Commodity Recommendation for Users Based on E-commerce Data

Published: 27 October 2018 Publication History

Abstract

With the popularity of mobile devices and the development of e-commerce, more and more people choose to buy items in the mobile terminal. Therefore the mobile terminal commodity recommendation services and commodity recommendation algorithms are more and more important. Aim at this problem, this paper conducts a study of predicting the user's purchase behavior based on the online distribution platform and the desensitization data sets provided by the Chinese largest electricity platform Alibaba. Based on the GBDT (Gradient Boosting Decision Tree) model, by using ODPS (Open Data Processing Service) and Python to simultaneously implement machine learning and training online and offline respectively, and combining with the user behavior sequence recorded over a period of time, the user purchase behavior at a later time will be properly predicted.

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    ICBDR '18: Proceedings of the 2nd International Conference on Big Data Research
    October 2018
    221 pages
    ISBN:9781450364768
    DOI:10.1145/3291801
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    • Shandong Univ.: Shandong University
    • University of Queensland: University of Queensland
    • Dalian Maritime University

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    New York, NY, United States

    Publication History

    Published: 27 October 2018

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    Author Tags

    1. Consumption prediction
    2. Distributed platform
    3. GBDT
    4. Mobile terminal

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