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Cross-study Reliability of the Open Card Sorting Method

Published: 02 May 2019 Publication History

Abstract

Information architecture forms the foundation of users' navigation experience. Open card sorting is a widely-used method to create information architectures based on users' groupings of the content. However, little is known about the method's cross-study reliability: Does it produce consistent content groupings for similar profile participants involved in different card sort studies? This paper presents an empirical evaluation of the method's cross-study reliability. Six card sorts involving 140 participants were conducted: three open sorts for a travel website, and three for an eshop. Results showed that participants provided highly similar card sorting data for the same content. A rather high agreement of the produced navigation schemes was also found. These findings provide support for the cross-study reliability of the open card sorting method.

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cover image ACM Conferences
CHI EA '19: Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems
May 2019
3673 pages
ISBN:9781450359719
DOI:10.1145/3290607
Permission to make digital or hard copies of part or all of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for third-party components of this work must be honored. For all other uses, contact the Owner/Author.

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Published: 02 May 2019

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  1. card sorting
  2. information architecture
  3. method evaluation
  4. website structure

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