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Sentiment-driven Community Profiling and Detection on Social Media

Published: 03 July 2018 Publication History

Abstract

Web 2.0 helps to expand the range and depth of conversation on many issues and facilitates the formation of online communities. Online communities draw various individuals together based on their common opinions on a core set of issues. Most existing community detection methods merely focus on discovering communities without providing any insight regarding the collective opinions of community members and the motives behind the formation of communities. Several efforts have been made to tackle this problem by presenting a set of keywords as a community profile. However, they neglect the positions of community members towards keywords, which play an important role for understanding communities in the highly polarized atmosphere of social media. To this end, we present a sentiment-driven community profiling and detection framework which aims to provide community profiles presenting positive and negative collective opinions of community members separately. With this regard, our framework initially extracts key expressions in users' messages as representative of issues and then identifies users' positive/negative attitudes towards these key expressions. Next, it uncovers a low-dimensional latent space in order to cluster users according to their opinions and social interactions (i.e., retweets). We demonstrate the effectiveness of our framework through quantitative and qualitative evaluations.

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cover image ACM Conferences
HT '18: Proceedings of the 29th on Hypertext and Social Media
July 2018
266 pages
ISBN:9781450354271
DOI:10.1145/3209542
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 03 July 2018

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Author Tags

  1. collective opinion mining
  2. community detection
  3. community profiling
  4. sentiment analysis

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HT '18 Paper Acceptance Rate 19 of 69 submissions, 28%;
Overall Acceptance Rate 378 of 1,158 submissions, 33%

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