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Optimal Vehicle Dispatching for Ride-sharing Platforms via Dynamic Pricing

Published: 23 April 2018 Publication History

Abstract

Over the past few years, ride-sharing has been proven to be an effective way to relieve urban traffic congestion, as evidenced by several emerging ride-sharing platforms such as Uber and Didi. A key economic problem for these platforms is to design a revenue-optimal (or welfare-optimal) pricing scheme and a corresponding vehicle dispatching policy that incorporates geographic information, and more importantly, dynamic supply and demand. In this paper, we aim to solve this problem by introducing a unified model that takes into account both travel time and driver redirection. We tackle the non-convexity problem using the "ironing" technique and formulate the optimization problem as a Markov decision process (MDP), where the states are the driver distributions and the decision variables are the prices. Our main finding is to give an efficient algorithm that computes the exact revenue (or welfare) optimal randomized pricing schemes. We characterize the optimal solutions of the MDP by primal-dual analysis of a convex program. We also conduct empirical analysis of our solution with real data of a major ride-sharing platform and show its significant advantages over fixed pricing schemes as well as those prevalent surge-based pricing schemes.

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cover image ACM Other conferences
WWW '18: Companion Proceedings of the The Web Conference 2018
April 2018
2023 pages
ISBN:9781450356404
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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  • IW3C2: International World Wide Web Conference Committee

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International World Wide Web Conferences Steering Committee

Republic and Canton of Geneva, Switzerland

Publication History

Published: 23 April 2018

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Author Tags

  1. dynamic pricing
  2. ride-sharing
  3. vehicle dispatching

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  • Poster

Funding Sources

  • China Youth 1000-talent program
  • the National Natural Science Foundation of China Grant
  • Alibaba Innovative Research program

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WWW '18
Sponsor:
  • IW3C2
WWW '18: The Web Conference 2018
April 23 - 27, 2018
Lyon, France

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Overall Acceptance Rate 1,899 of 8,196 submissions, 23%

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