A Strategic Analysis of Digital Publishing Provision
Article No.: 27, Pages 1 - 6
Abstract
With the growing popularity of new reading devices and multi-function tablets, the publishing industry is currently experiencing a drastic change, growth, and evolution. Publishers face the challenges of making strategic decisions on whether to provide only electronic publishing service, printed publishing service, or both of them simultaneously and the competitive strategies to defend their existing market from a new entrant of digital publishing. In this paper, utilizing a game theoretical model, we analyse the optimal publishing and pricing strategies for book publishers and examine how market factors impact the strategy development. The analytical results provide helpful implications for the practitioners of the publishing industry
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- A Strategic Analysis of Digital Publishing Provision
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Information & Contributors
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Published In
August 2015
268 pages
ISBN:9781450334617
DOI:10.1145/2781562
- Conference Chairs:
- Jae Kyu Lee,
- Robert J. Kauffman,
- Zoonky Lee,
- Karl R. Lang,
- Program Chairs:
- Byungjoon Yoo,
- Ting Li
Copyright © 2015 ACM.
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- KRF: Korea Research Foundation
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Association for Computing Machinery
New York, NY, United States
Publication History
Published: 03 August 2015
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- Research-article
- Research
- Refereed limited
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ICEC '15
ICEC '15: The 17th International Conference on Electronic Commerce 2015
August 3 - 5, 2015
Seoul, Republic of Korea
Acceptance Rates
ICEC '15 Paper Acceptance Rate 39 of 55 submissions, 71%;
Overall Acceptance Rate 150 of 244 submissions, 61%
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