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Measuring interactivity at an interactive public information display

Published: 25 November 2013 Publication History

Abstract

Public Information Displays (PIDs) have only recently begun to support user interaction. Traditionally, such displays have been static and non-interactive, and past research has shown that users of such displays (both non-interactive and interactive) are often oblivious to them; a term commonly known as 'display blindness'.
In this paper, we describe the results from a field study that was conducted on a gesture-based PID, to observe interactivity with the display over a number of different experiment conditions. Over a period of 120 days, a total of 2,468 people approached the display. Results show that 71% proceeded to face the display, and from this, 62% of these people proceeded to interact with the display, with average interaction sessions lasting 28 seconds. Results from this study provide valuable insight into interaction sessions with interactive PIDs, as well as an essential baseline for future studies into PID interactivity.

References

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Alt, F., Schneegass, S., Girgis, M., and Schmidt, A. Cognitive effects of interactive public display applications. In Proceedings of the 2nd ACM International Symposium on Pervasive Displays, PerDis '13, ACM (New York, NY, USA, 2013), 13--18.
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Grace, K., Wasinger, R., Ackad, C., Collins, A., Dawson, O., Gluga, R., Kay, J., and Tomitsch, M. Conveying interactivity at an interactive public information display. In Proceedings of the 2nd ACM International Symposium on Pervasive Displays, PerDis '13, ACM (New York, NY, USA, 2013), 19--24.
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Luojus, P., Koskela, J., Ollila, K., Mäki, S.-M., Kulpa-Bogossia, R., Heikkinen, T., and Ojala, T. Wordster: collaborative versus competitive gaming using interactive public displays and mobile phones. In Proceedings of the 2nd ACM International Symposium on Pervasive Displays, PerDis '13, ACM (New York, NY, USA, 2013), 109--114.
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Müller, J., Walter, R., Bailly, G., Nischt, M., and Alt, F. Looking Glass: A Field Study on Noticing Interactivity of a Shop Window. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI), ACM (New York, NY, USA, 2012), 297--306.
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    OzCHI '13: Proceedings of the 25th Australian Computer-Human Interaction Conference: Augmentation, Application, Innovation, Collaboration
    November 2013
    549 pages
    ISBN:9781450325257
    DOI:10.1145/2541016
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 25 November 2013

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    Author Tags

    1. gestural interaction
    2. interactive public information displays
    3. ubiquitous computing
    4. user centered design and user studies

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    OzCHI '13 Paper Acceptance Rate 34 of 70 submissions, 49%;
    Overall Acceptance Rate 362 of 729 submissions, 50%

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