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Arrival and departure dynamics in social networks

Published: 04 February 2013 Publication History

Abstract

In this paper, we consider the natural arrival and departure of users in a social network, and ask whether the dynamics of arrival, which have been studied in some depth, also explain the dynamics of departure, which are not as well studied.
Through study of the DBLP co-authorship network and a large online social network, we show that the dynamics of departure behave differently from the dynamics of formation. In particular, the probability of departure of a user with few friends may be understood most accurately as a function of the raw number of friends who are active. For users with more friends, however, the probability of departure is best predicted by the overall fraction of the user's neighborhood that is active, independent of size. We then study global properties of the sub-graphs induced by active and inactive users, and show that active users tend to belong to a core that is densifying and is significantly denser than the inactive users. Further, the inactive set of users exhibit a higher density and lower conductance than the degree distribution alone can explain. These two aspects suggest that nodes at the fringe are more likely to depart and subsequent departure are correlated among neighboring nodes in tightly-knit communities.

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cover image ACM Conferences
WSDM '13: Proceedings of the sixth ACM international conference on Web search and data mining
February 2013
816 pages
ISBN:9781450318693
DOI:10.1145/2433396
Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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Published: 04 February 2013

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  1. social graph analysis
  2. social networks
  3. user engagement

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