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Social network-based recommendation: a graph random walk kernel approach

Published: 10 June 2012 Publication History

Abstract

Traditional recommender system research often explores customer, product, and transaction information in providing recommendations. Social relationships in social networks are related to individuals' preferences. This study investigates the product recommendation problem based solely on people's social network information. Taking a kernel-based approach, we capture consumer social influence similarities into a graph random walk kernel and build SVR models to predict consumer opinions. In experiments on a dataset from a movie review website, our proposed model outperforms trust-based models and state-of-the-art graph kernels.

References

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Fouss, F., Pirotte, A., Renders, J. M., and Saerens, M. 2007. Random-walk computation of similarities between nodes of a graph with application to collaborative recommendation. IEEE T Knowl Data En. 19: 355--369.
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Golbeck, J., and Hendler, J. 2006. FilmTrust: Movie recommendations using trust in Web-based social networks. In IEEE CCNC '06.
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Kandola, J., N. Cristianini, and Shawe-Taylor, J. 2002. Learning semantic similarity. In NIPS '02.
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Kondor, R. I., and Lafferty, J. 2002. Diffusion kernels on graphs and other discrete structures. In ICML '02.
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Sarda, K., Gupta, P., Mukherjee, D., Padhy, S., and Saran, H. 2008. A distributed trust-based recommendation system on social networks. In HotWeb '08.
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Siersdorfer, S., and Sizov, S. 2009. Social recommender systems for Web 2.0 folksonomies. In HT '09.
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Walter, F., Battiston, S., and Schweitzer, F. 2009. Personal-ised and dynamic trust in social networks. In Recsys '09.

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    cover image ACM Conferences
    JCDL '12: Proceedings of the 12th ACM/IEEE-CS joint conference on Digital Libraries
    June 2012
    458 pages
    ISBN:9781450311540
    DOI:10.1145/2232817

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    Association for Computing Machinery

    New York, NY, United States

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    Published: 10 June 2012

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    Author Tags

    1. graph kernel
    2. random walk
    3. recommendation
    4. social network

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