extended-abstract

Namibian and american cultural orientations toward facebook

Authors:

Anicia Peters,

Michael Oren,

Nicola BidwellAuthors Info & Claims

CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems

Pages 2603 - 2608

https://doi.org/10.1145/2212776.2223843

Published: 05 May 2012 Publication History

Get Access

Abstract

Nadkarni and Hofman's [8] meta-review of literature on Facebook usage recommends examining differences in Facebook use between collectivistic and individualistic cultures. We discuss early findings of an exploratory study to compare use between participants in America, Namibia, and expatriate Namibians. From this, we identified five key areas of difference: 1) Motivations for joining Facebook; 2) Attitude toward Facebook connections; 3) Self presentation and photo sharing; 4) Communication about death, religion, and politics; 5) General privacy definitions. However, our findings showed no statistical difference in the Collectivism Scale [10] administered among the three groups, despite Namibia being considered a highly collectivistic county [12] and the US being a highly individualistic country [6].

References

[1]

Bidwell, N., Winschiers-Theophilus, H., KochKapuire, G. and Chivuno-Kuria, S. Situated interactions between audiovisual media and African herbal lore. Personal and Ubiquitous Computing 15, 6 (2011), 609--627.

Digital Library

Google Scholar

[2]

Bidwell, N. Ubuntu in the network: Humanness in social capital in rural South Africa. Interactions 17, 2 (2010), 68--71.

Digital Library

Google Scholar

[3]

Danah, D. White flight in networked publics? How race and class shaped American teen engagement with MySpace and Facebook {draft}. In Digital Race Anthology, ed. Lisa Nakamura and Peter Chow-White. 2010. Routledge Press {forthcoming}.

Google Scholar

[4]

Facebook Fact Sheet. http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

Google Scholar

[5]

Getty, E., Cobb, J., Gabeler, M., Nelson, C., Weng, E., and Hancock, J. I said your name in an empty room: Grieving and continuing bonds on Facebook. In Proc. CHI 2011, ACM Press (2011), 997--1000.

Digital Library

Google Scholar

[6]

Hofstede. G. http://geert-hofstede.com/unitedstates.html

Google Scholar

[7]

Irani, L., Vertesi, J., Dourish, P., Philip, K., and Grinter, R. Postcolonial computing: A lens on design and development. In Proc. CHI 2010, ACM Press (2010). 1311--1320.

Digital Library

Google Scholar

[8]

Nadkarni, A. and Hofmann, S. Why do people use Facebook? Personality and Individual Differences 52 (2012), 243--249.

Crossref

Google Scholar

[9]

Strater, K. and Lipford, H. Strategies and struggles with privacy in an online social networking community. In Proc. BCS HCI (1), (2008), 111--119.

Digital Library

Google Scholar

[10]

Wagner, J. Studies of Individualism-Collectivism: Effects on cooperation in groups. Academy of Management Journal 3, 1 (1995), 152--172.

Google Scholar

[11]

Wang, Y., Norcie, G. and Cranor, L. Who is concerned about what? A study of American, Chinese and Indian users' privacy concerns on social network sites. In Proc. Trust 2011. Vol. 6740, (2011), 146--153.

Digital Library

Google Scholar

[12]

Winschiers, H. and Fendler, J., Assumptions considered harmful: The need to redefine usability. In Proc. USI-HCII'07. Nuray Aykin (Ed.), 2007. SpringerVerlag, Berlin, Heidelberg, 452--461.

Digital Library

Google Scholar

[13]

Zhao, C. and Gonglue, J. Cultural differences on visual self-presentation through social networking site profile images. In Proc. Chi 2011, ACM Press (2011), 1129--1132.

Digital Library

Google Scholar

[14]

Zhao, S., Grasmuck, S., and Martin, J. Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behaviour 24, 5 (2008), 1816--1836.

Digital Library

Google Scholar

Cited By

View all

Van Staden SBidwell N(2023)Localised Trust in a Globalised Knot: Designing Information Privacy for Digital-IDACM Journal on Computing and Sustainable Societies10.1145/3616024Online publication date: 16-Aug-2023
https://dl.acm.org/doi/10.1145/3616024
Kaisara GAtiku SBwalya K(2022)Structural Determinants of Mobile Learning Acceptance among Undergraduates in Higher Educational InstitutionsSustainability10.3390/su14211393414:21(13934)Online publication date: 26-Oct-2022
https://doi.org/10.3390/su142113934
Kotut LMcCrickard D(2022)Winds of Change: Seeking, Preserving, and Retelling Indigenous Knowledge Through Self-Organized Online CommunitiesProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3502094(1-15)Online publication date: 29-Apr-2022
https://dl.acm.org/doi/10.1145/3491102.3502094
Show More Cited By

Index Terms

Namibian and american cultural orientations toward facebook
1. Human-centered computing
  1. Human computer interaction (HCI)

Recommendations

Bridging the digital divide through facebook friendships: a cross-cultural study
CSCW '13: Proceedings of the 2013 conference on Computer supported cooperative work companion

Over 80% of Facebook's 1 billion users are located outside of the US and Canada, but little is understood of how Facebook is used or impacts the lives of users, especially in collectivistic cultures. We address this question by conducting a comparative ...
Cultural influences on Facebook practices

Facebook usage influences and are influenced by cultural practices.In tightly-knit societies such as Namibia, we show that online behavior is more open and transparent.Users in the United States are changing their online behavior to include greater self-...
An Investigation into the Impact of Ethnicity and Culture on the Motivation for using Facebook for Academics and Socialization in Guam

As most of the prior research on Facebook use and impact has been conducted within the continental US, there is a need to explore these issues in other countries and cultures. This article conducts this study on Guam, a US unincorporated territory. This ...

Comments

Information & Contributors

Information

Published In

CHI EA '12: CHI '12 Extended Abstracts on Human Factors in Computing Systems

May 2012

2864 pages

ISBN:9781450310161

DOI:10.1145/2212776

General Chair:
Joseph A. Konstan
University of Minnesota
,
Program Chairs:
Ed H. Chi
Google
,
Kristina Höök
Mobile Life at KTH

Publisher

Association for Computing Machinery

New York, NY, United States

Publication History

Published: 05 May 2012

Permissions

Request permissions for this article.

Request Permissions

Check for updates

Author Tags

Qualifiers

Extended-abstract

Conference

CHI '12

Sponsor:

SIGCHI

CHI '12: CHI Conference on Human Factors in Computing Systems

May 5 - 10, 2012

Texas, Austin, USA

Acceptance Rates

Overall Acceptance Rate 6,164 of 23,696 submissions, 26%

Upcoming Conference

CHI 2025

Sponsor:
sigchi

ACM CHI Conference on Human Factors in Computing Systems

April 26 - May 1, 2025

Yokohama , Japan

Contributors

Other Metrics

View Article Metrics

Bibliometrics & Citations

Bibliometrics

Article Metrics

12
Total Citations
View Citations
337
Total Downloads

Downloads (Last 12 months)12
Downloads (Last 6 weeks)0

Reflects downloads up to 22 Dec 2024

Other Metrics

View Author Metrics

Citations

Cited By

View all

Van Staden SBidwell N(2023)Localised Trust in a Globalised Knot: Designing Information Privacy for Digital-IDACM Journal on Computing and Sustainable Societies10.1145/3616024Online publication date: 16-Aug-2023
https://dl.acm.org/doi/10.1145/3616024
Kaisara GAtiku SBwalya K(2022)Structural Determinants of Mobile Learning Acceptance among Undergraduates in Higher Educational InstitutionsSustainability10.3390/su14211393414:21(13934)Online publication date: 26-Oct-2022
https://doi.org/10.3390/su142113934
Kotut LMcCrickard D(2022)Winds of Change: Seeking, Preserving, and Retelling Indigenous Knowledge Through Self-Organized Online CommunitiesProceedings of the 2022 CHI Conference on Human Factors in Computing Systems10.1145/3491102.3502094(1-15)Online publication date: 29-Apr-2022
https://dl.acm.org/doi/10.1145/3491102.3502094
Warrick EHussen TKibutu JNgoqo B(2016)African Identity and HCI Methods that Inform Technology DesignProceedings of the First African Conference on Human Computer Interaction10.1145/2998581.2998619(242-246)Online publication date: 21-Nov-2016
https://dl.acm.org/doi/10.1145/2998581.2998619
Kyriakoullis LZaphiris P(2016)Culture and HCIUniversal Access in the Information Society10.1007/s10209-015-0445-915:4(629-642)Online publication date: 1-Nov-2016
https://dl.acm.org/doi/10.1007/s10209-015-0445-9
Oduor ENeustaedter CHennessy K(2016)The design and evaluation of a photograph-sharing application for rural and urban Kenyan familiesPersonal and Ubiquitous Computing10.1007/s00779-016-0930-z20:4(615-633)Online publication date: 1-Aug-2016
https://dl.acm.org/doi/10.1007/s00779-016-0930-z
Kumar N(2014)Facebook for self-empowerment? A study of Facebook adoption in urban IndiaNew Media & Society10.1177/146144481454399916:7(1122-1137)Online publication date: 25-Jul-2014
https://doi.org/10.1177/1461444814543999
Oduor ENeustaedter CJudge THennessy KPang CHillman SJones MPalanque PSchmidt AGrossman T(2014)How technology supports family communication in rural, suburban, and urban kenyaProceedings of the SIGCHI Conference on Human Factors in Computing Systems10.1145/2556288.2557277(2705-2714)Online publication date: 26-Apr-2014
https://dl.acm.org/doi/10.1145/2556288.2557277
Bidwell NReitmaier TJampo K(2014)Orality, Gender and Social Audio in Rural AfricaCOOP 2014 - Proceedings of the 11th International Conference on the Design of Cooperative Systems, 27-30 May 2014, Nice (France)10.1007/978-3-319-06498-7_14(225-241)Online publication date: 3-Jun-2014
https://doi.org/10.1007/978-3-319-06498-7_14
Ur BWang YSchwabe DAlmeida VGlaser HBaeza-Yates RMoon S(2013)A cross-cultural framework for protecting user privacy in online social mediaProceedings of the 22nd International Conference on World Wide Web10.1145/2487788.2488037(755-762)Online publication date: 13-May-2013
https://dl.acm.org/doi/10.1145/2487788.2488037
Show More Cited By

View Options

Login options

Check if you have access through your login credentials or your institution to get full access on this article.

Cited By

Index Terms

Recommendations

Bridging the digital divide through facebook friendships: a cross-cultural study

Cultural influences on Facebook practices

An Investigation into the Impact of Ethnicity and Culture on the Motivation for using Facebook for Academics and Socialization in Guam