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Tie strength in question & answer on social network sites

Published: 11 February 2012 Publication History

Abstract

Asking friends, colleagues, or other trusted people to help answer a question or find information is a familiar and tried-and-true concept. Widespread use of online social networks has made social information seeking easier, and has provided researchers with opportunities to better observe this process. In this paper, we relate question answering to tie strength, a metric drawn from sociology describing how close a friendship is. We present a study evaluating the role of tie strength in question answers. We used previous research on tie strength in social media to generate tie strength information between participants and their answering friends, and asked them for feedback about the value of answers across several dimensions. While sociological studies have indicated that weak ties are able to provide better information, our findings are significant in that weak ties do not have this effect, and stronger ties (close friends) provide a subtle increase in information that contributes more to participants' overall knowledge, and is less likely to have been seen before.

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    cover image ACM Conferences
    CSCW '12: Proceedings of the ACM 2012 conference on Computer Supported Cooperative Work
    February 2012
    1460 pages
    ISBN:9781450310864
    DOI:10.1145/2145204
    Permission to make digital or hard copies of all or part of this work for personal or classroom use is granted without fee provided that copies are not made or distributed for profit or commercial advantage and that copies bear this notice and the full citation on the first page. Copyrights for components of this work owned by others than ACM must be honored. Abstracting with credit is permitted. To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. Request permissions from [email protected]

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    Published: 11 February 2012

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    Author Tags

    1. q&a
    2. social network q&a.
    3. social networks
    4. social search

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    February 11 - 15, 2012
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    CSCW '12 Paper Acceptance Rate 164 of 415 submissions, 40%;
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