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Reciprocity and Donation: How Article Topic, Quality and Dwell Time Predict Banner Donation on Wikipedia

Authors:

Rafal Kocielnik,

Jonathan T. Morgan,

Dario Taraborelli,

David W. McDonald,

Gary HsiehAuthors Info & Claims

Proceedings of the ACM on Human-Computer Interaction, Volume 2, Issue CSCW

Article No.: 91, Pages 1 - 20

https://doi.org/10.1145/3274360

Published: 01 November 2018 Publication History

Abstract

Donation-based support for open, peer production projects such as Wikipedia is an important mechanism for preserving their integrity and independence. For this reason understanding donation behavior and incentives is crucial in this context. In this work, using a dataset of aggregated donation information from Wikimedia's 2015 fund-raising campaign, representing nearly 1 million pages from English and French language versions of Wikipedia, we explore the relationship between the properties of contents of a page and the number of donations on this page. Our results suggest the existence of a reciprocity mechanism, meaning that articles that provide more utility value attract a higher rate of donation. We discuss these and other findings focusing on the impact they may have on the design of banner-based fundraising campaigns. Our findings shed more light on the mechanisms that lead people to donate to Wikipedia and the relation between properties of contents and donations.

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Cited By

Bowen GBowen RBowen DKiani M(2024)Improving the Image of Marketing: AI Has the Potential to Assist in Marketing Decisions and Change PerceptionsMarket Grooming10.1108/978-1-83549-001-320241011(235-248)Online publication date: 11-Nov-2024
https://doi.org/10.1108/978-1-83549-001-320241011
Scarone BBaeza-Yates RBernhardson E(2023)Understanding Search Behavior Bias in WikipediaAdvances in Bias and Fairness in Information Retrieval10.1007/978-3-031-37249-0_11(134-146)Online publication date: 15-Jul-2023
https://doi.org/10.1007/978-3-031-37249-0_11
Teblunthuis N(2021)Measuring Wikipedia Article Quality in One Dimension by Extending ORES with Ordinal RegressionProceedings of the 17th International Symposium on Open Collaboration10.1145/3479986.3479991(1-10)Online publication date: 15-Sep-2021
https://dl.acm.org/doi/10.1145/3479986.3479991
Show More Cited By

Index Terms

Reciprocity and Donation: How Article Topic, Quality and Dwell Time Predict Banner Donation on Wikipedia
1. Human-centered computing
  1. Collaborative and social computing
    1. Collaborative and social computing systems and tools
      1. Wikis
    2. Empirical studies in collaborative and social computing
  2. Human computer interaction (HCI)
    1. Empirical studies in HCI

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Published In

cover image Proceedings of the ACM on Human-Computer Interaction

Proceedings of the ACM on Human-Computer Interaction Volume 2, Issue CSCW

November 2018

4104 pages

EISSN:2573-0142

DOI:10.1145/3290265

Editors:
Karrie Karahalios
University of Illinois & Adobe
,
Andrés Monroy-Hernández
Snap Inc.
,
Airi Lampinen
Stockholm University
,
Geraldine Fitzpatrick
Vienna University of Technology

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Copyright © 2018 Owner/Author.

This work is licensed under a Creative Commons Attribution International 4.0 License.

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Association for Computing Machinery

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Publication History

Published: 01 November 2018

Published in PACMHCI Volume 2, Issue CSCW

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Cited By

Bowen GBowen RBowen DKiani M(2024)Improving the Image of Marketing: AI Has the Potential to Assist in Marketing Decisions and Change PerceptionsMarket Grooming10.1108/978-1-83549-001-320241011(235-248)Online publication date: 11-Nov-2024
https://doi.org/10.1108/978-1-83549-001-320241011
Scarone BBaeza-Yates RBernhardson E(2023)Understanding Search Behavior Bias in WikipediaAdvances in Bias and Fairness in Information Retrieval10.1007/978-3-031-37249-0_11(134-146)Online publication date: 15-Jul-2023
https://doi.org/10.1007/978-3-031-37249-0_11
Teblunthuis N(2021)Measuring Wikipedia Article Quality in One Dimension by Extending ORES with Ordinal RegressionProceedings of the 17th International Symposium on Open Collaboration10.1145/3479986.3479991(1-10)Online publication date: 15-Sep-2021
https://dl.acm.org/doi/10.1145/3479986.3479991
Ezell J(2021)Empathy plasticity: decolonizing and reorganizing online spaces to address racial equityEthnic and Racial Studies10.1080/01419870.2020.1851383(1-13)Online publication date: 5-Jan-2021
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Kocaballi AQuiroz JLaranjo LRezazadegan DKocielnik RClark LLiao QPark SMoore RMiner ABernhaupt RMueller FVerweij DAndres JMcGrenere JCockburn AAvellino IGoguey ABjørn PZhao SSamson BKocielnik R(2020)Conversational Agents for Health and WellbeingExtended Abstracts of the 2020 CHI Conference on Human Factors in Computing Systems10.1145/3334480.3375154(1-8)Online publication date: 25-Apr-2020
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D’Angelo J(2020)Problematic and addictive technology useTechnology and Adolescent Health10.1016/B978-0-12-817319-0.00016-5(347-364)Online publication date: 2020
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Kocielnik RAmershi SBennett PBrewster SFitzpatrick GCox AKostakos V(2019)Will You Accept an Imperfect AI?Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems10.1145/3290605.3300641(1-14)Online publication date: 2-May-2019
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Khubulashvili RLinardi SWang X(undefined)How the Visibility of Real-Effort Contribution Impacts ReciprocitySSRN Electronic Journal10.2139/ssrn.3789963
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