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Influence of social relationships on multiagent persuasion

Published: 12 May 2008 Publication History

Abstract

Life-like agents have the potential to make e-shopping sites on the Web more attractive and persuasive; our interest is to determine how multiple life-like agents should behave as a team to persuade customers. To know how the social relationships among two agents and a human user impacts the effectiveness of persuasion from the viewpoint of the balance theory, we develop a multi-agent persuasion system. In the system, the agents construct a social relationship to the user, and they then try to persuade him/her to select items that they recommend. An evaluation shows that a balanced relationship yields better performance than an imbalanced one.

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cover image ACM Conferences
AAMAS '08: Proceedings of the 7th international joint conference on Autonomous agents and multiagent systems - Volume 3
May 2008
503 pages
ISBN:9780981738123

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International Foundation for Autonomous Agents and Multiagent Systems

Richland, SC

Publication History

Published: 12 May 2008

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Author Tags

  1. balance theory
  2. life-like agents
  3. persuasion
  4. social relations

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AAMAS08
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