Carlsberg Group

Once again, Carlsberg celebrates Lunar New Year with special limited-edition packaging. This year, Carlsberg has partnered with renowned artists 1983ASIA to create a limited-edition look for its iconic beer to celebrate the Year of the Snake, a time typically associated with prosperity. The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way.    The artwork concept commemorates the Year of the Snake’s association with wisdom, elegance and transformation, giving Carlsberg’s iconic hop leaf an all-new look for this year’s celebration.  The campaign is part of Carlsberg Group’s broader investments in premium brands, and accelerating growth in Asia  The Carlsberg Lunar New Year limited edition will be able to purchase from select retailers across China, Hong Kong SAR, Malaysia, Singapore and Vietnam. #LunarNewYear

𝗖𝗮𝗿𝗹𝘀𝗯𝗲𝗿𝗴 𝗚𝗿𝗼𝘂𝗽 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘀𝗲𝗱 𝗮𝘀 𝗮 𝗙𝗼𝗿𝗯𝗲𝘀 𝟮𝟬𝟮𝟰 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗲𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿! 🌟 We are immensely proud to be recognised for the fourth consecutive year by Forbes as one of the 𝟮𝟬𝟮𝟰 𝗪𝗼𝗿𝗹𝗱’𝘀 𝗕𝗲𝘀𝘁 𝗘𝗺𝗽𝗹𝗼𝘆𝗲𝗿𝘀! 🏆 This honour reflects our unwavering commitment to creating a workplace where every individual thrives. Every day, we invest in creating opportunities to learn, develop, and deliver together, driven by our #GrowthCulture, which we're currently building. “The recognition really comes down to our people. Their dedication and passion define Carlsberg as a place where we grow and support one another. I am proud of what we are building as a team,” says Susanne Skippari, Chief HR Officer at the Carlsberg Group. Thank you to everyone of our 37,000 colleagues, for embodying the #SemperArdens motto (always burning🔥) in everything you do - with a #LocalHeart and #GlobalStrength. And a heartfelt thank you to the 300,000 professionals worldwide who voted for us as a World Best Employer - we’re truly honoured. #SomethingsBrewing #ForbesWorldBestEmployer #ProudMoment

Private business can contribute important scientific advances that benefit society. But the role of science is declining in corporate research and development. Just take a look at these major scientific milestones in the world, all coming to life coincidentally through research done by businesses. Did you know all of these? And can you add more great examples? 🧪🔬 Dive further in to our viewpoint on this through this World Economic Forum blog post written by our CEO: https://lnkd.in/dqdDv8jQ #Science #Research #Innovation #CarlsbergResearchLab

With the acquisition of Britvic plc, we welcome...   - 39 new brands to our portfolio, consisting of a compelling soft drinks range of well-known names such as Pepsi MAX, 7UP, Tango, Robinsons, J2O and Fruit Shoot, through to fast-growing breakthrough brands including the plant-powered Plenish range and Jimmy’s Iced Coffee. - More than 4,800 new, treasured colleagues around the world. - A new title as the largest PepsiCo bottling partner in Europe. - A myriad of new adventures lying ahead.   The acquisition also makes the UK our largest market by revenue in the world.   Cheers to new friends!

The way you pour a beer matters. We’re using cutting-edge VR technology to help bartenders achieve perfection. Pouring a great draft beer isn’t as easy as it looks, but it’s crucial for delivering the ultimate drinking experience. And we only want the best! So, how do we ensure bartenders in all the bars and restaurants where you can get Carlsberg's beers are trained to serve our beer the right way? 🤯 Enter our new VR experience, developed in collaboration with Virsabi. With this immersive training, bar staff can practice pouring beer, earn points for flawless execution, and even receive live feedback from a virtual coach. “We’ve all been served a flat draft beer before—it’s not the greatest experience,” says Morten Vinther, Head of the VR Project at Carlsberg Denmark. “Most people think pouring a perfect pint is simple, but it takes skill. We’re committed to ensuring our draft beer is as enjoyable as it can be. And virtual reality is just one of the most effectful ways to train and learn,” he adds. So, do you know how to pour the perfect draft beer? 🍻 #Virtualreality #Innovation

Together with partners, we're urging the EU to take swift action to accelerate the shift to regenerative agriculture. Beer is first and foremost a farming product 🌽 We want to make sure our ingredients are sourced responsibly, sustainably - and have set ambitious targets to get there. But it is not enough. We need policy makers to work with us. At this year's #Davos summit, we're pre-launching highlights of a report we've made together with Boston Consulting Group (BCG) and One Planet Business for Biodiversity (OP2B), which outlines six actionable recommendations to transform European agriculture. We insist on the need for EU to support this transition for change to happen. Read more: https://lnkd.in/dCxy4i-j

An ambitious next chapter in our growth story.   We are happy to announce that we have completed the acquisition of the leading international soft drinks business Britvic plc to create a single integrated beverage company in the UK. The combined business will be called Carlsberg Britvic. With the transaction now complete, we are excited to create a highly attractive supplier of beer and soft drinks in the UK, with an efficient supply chain and distribution network.   With this acquisition, we are also strengthening our existing relationship with PepsiCo, becoming their largest bottling partner in Europe. "Soft drinks is an attractive category that also brings significant synergies in combination with beer," says Carlsberg Group CEO Jacob Aarup-Andersen.   "We’re delighted to welcome all our new Britvic colleagues to the Carlsberg Group," he adds. Read full announcement: https://lnkd.in/d57SJNtg #CarlsbergBritvic

0.0 - all the way to Anfield ⚽🍻 When Liverpool Football Club recently met Manchester United at Anfield, Carlsberg was the match sponsor, proudly showcasing our Carlsberg 0.0 alcohol-free. As part of the sponsorship, we had a fantastic consumer activation, giving fans the chance to win exclusive prizes—including access to the legendary Carlsberg Lounge with top-notch hospitality. It's our ambition to have 35% of our brews sold globally be no- or low-alcohol by 2030. Bringing Carlsberg 0.0 into moments such as great sports event is a great step in that direction. #AlcoholFree #Carlsberg #LFC

Another market: 1664 Blanc just debuted in the glorious country India! 💙 We celebrated with a launch event in Mumbai alongside our partners and customers. With this launch, Carlsberg India marks its entry into the super-premium segment, leading the way in driving growth within this exciting beer market. Beyond excited to bring this fantastic brand to yet another market! Here's a taste of what it looked like 👇

Some years back, employees at Carlsberg made a remarkable discovery in the old cellars under the brewery. They found an intact bottle which turned out to be one of the first Carlsberg beers brewed with the original pure yeast from 1883. Scientists from the Carlsberg Research Lab were miraculously able to extract living yeasts cells from the 133-year-old bottle and took it upon themselves to recreate the original Carlsberg lager from 1883, using the original pure yeast. This resulted in the Carlsberg 1883 - a lager beer with a historic taste, brewed on the same original yeast and recipe from 1883 😱 A taste of the past, indeed 👏🏼 #Innovation #CarlsbergResearchLab