Carlsberg Group

Would you get married at a Heavy Metal festival? Finland has one of the highest numbers of heavy metal bands per capita in the world, making it a significant part of the Finnish cultural identity. Karhu, one of our local Finnish power brands, made a couple's dream come true this summer by hosting their wedding ceremony at the Tuska festival in front of 60,000 attendees. 39-year-old Minna Lohikoski and 41-year-old Lasse Kosonen are both metal music lovers and dreamed of having a wedding that felt like them. "This was everything we wanted from our wedding. Different, memorable, with friends together, music and fresh going! We are so happy that we were chosen. Minna is the love of my life," the groom says. This Finnish passion for heavy metal is often attributed to the Finnish appreciation for introspection, intensity, and deep, emotive expressions. And with beer being the favorurite drink of Finns, this wedding was an absolute match made in heavy metal heaven, just like the lucky couple 🖤 We wish you a lifetime of hoppiness! Photo: Petri Lyytikäinen #Wedding #Karhu #FinnishBeer

There are few finer things in life than sipping a cool beer at a hot summer festival. But for us, festivals are so much more. They not only bring people together and create unforgettable memories. They’re also a powerful platform to see our many brands in action and advance our long-term growth ambitions. At Dreamfest 2024 on the coast of the Caspian Sea in Azerbaijan, Tuborg made waves with festival-goers, doubling its sales volume compared to last year. In Vietnam, the Huda brand continued its long-standing partnership with the Hue Festival to launch its new Huda Ice Twist, embodying their "Keep the Fun Going" campaign. In Denmark, our long-term partnership with the Roskilde Festival took on new dimensions with a focus on responsible drinking. And in Germany, the Somersby brand shone as sponsors of two large festivals, PAROOKAVILLE and San Hejmo. ...Just to mention a few examples! As we shut down the festival-season and say farewell to the Summer of 2024, enjoy these photos of some of the fun we had along the way 🫶

Introducing the next generation of Hoppy colleagues! All our new Graduates recently met with our CEO Jacob Aarup-Andersen and our CHRO Susanne Skippari to ask them anything. The session was also a chance for Susanne and Jacob to ask them - as representatives of the younger generation - what they expect from us as a company. Susanne and Jacob also shared their own early career experiences with the graduates, inspiring them with relatable stories on their first day in. The Carlsberg Graduate Programme is a two-year programme for early career individuals who have recently graduated and are ready to kick-off and accelerate their careers in the bubbly world of beer. Our new graduates started 2nd September and has joined within different tracks across the Group Functions and in Carlsberg Denmark. Every graduate program include different rotations. During the 2-year program, they will get the opportunity to get exposure to various facets of our business. Wishing a warm welcome to Carlsberg to all of you! 🍻

Carlsberg’s founder, J.C. Jacobsen, was often referred to as “a man of his time”. That is true because J.C. Jacobsen was deeply involved in society and the world around him: as a quality-conscious brewer; as an enterprising business leader; and as a politically, scientifically and culturally engaged and active citizen in a Denmark, a Europe and a world in constant flux. However, J.C. Jacobsen was also a man of the future. The brewer from Copenhagen not only embraced change; he actually helped create it by being visionary, challenging, open and magnanimous, and by always pursuing perfection regardless of what he was doing. Among other things, he founded the Carlsberg Foundation and, at the same time, donated his life's work - Carlsberg Brewery - to it. He wanted to make his wealth available to society. And he wanted to ensure that the Carlsberg brewery would never focus solely on business today, but also give thought to the future. More than 200 years after his birth, J.C. Jacobsen's legacy is also the Carlsberg Foundation’s and the Carlsberg Group’s beacon and benchmark. Our purpose of 'Brewing for a Better Today & Tomorrow' is continuing what J.C. Jacobsen started. Today is his birthday! Happy 213th, old man! ✨ You deserve a toast 🍻

Sipping Huda is said to be “Experiencing Central Vietnam in a bottle”. Fact is, if you have visited Central Vietnam, you have probably tasted this iconic beer   In the first half of 2024, Huda sustained its growth momentum despite significant headwinds in the Vietnamese beer market. The brand continued to increase its already impressive market share in the heartland region of Central Vietnam.   How did they do this?   “The secret behind Huda's spectacular growth lies in its powerful brand platform 'Experiencing Central Vietnam in a Huda bottle' – which is reinforced by excellent and consistent execution”, says Chinh Dang, Brand Director for the Core Beer Portfolio at Carlsberg Vietnam.   The platform has come to life through a series of explosive and resonant campaigns over the years. This summer, in particular, Huda’s growth initiatives - including the Huda Brand Song Remake, Beach Carnival, the launch of Huda Ice Twist in the Central heartland, and the “Beach in the City” campaign in Ho Chi Minh City, Southeast & Mekong Delta region - have delivered a diverse range of fun, modern, and contemporary experiences to consumers. At the same time, these initiatives have remained cohesive and closely aligned with the brand platform.   Vietnam is a key growth market in Carlsberg Group's Accelerate SAIL strategy. We will continue to increase investments, focusing on key brands, geographies, and capabilities to build momentum and drive growth.   Learn more about Huda: https://lnkd.in/dpiNfD-m and enjoy the images from Huda’s growth initiatives 👇   #Huda #CarlsbergVietnam #growth

We just opened our 27th brewery in China! The Foshan Sanshui Brewery represents another acceleration in our growth markets 🚀 Foshan Sanshui, the "Water Capital of China," welcomes a new neighbor! On August 28, we officially opened another brewery in China in line with our strategy to invest in key growth markets, including China, India and Vietnam. The Foshan Sanshui Brewery boasts an impressive annual production capacity of 5 million hectoliters. With brands such as Wusu, 1664 Blanc, Carlsberg and Tuborg being brewed in Foshan, the brewery plays an important role in growing the Carlsberg Group’s overall Premium portfolio in China, which is a key value-creating opportunity for the Group. “At a time when our company is increasing our long-term growth ambitions, we are committed to accelerating strategic investments to enable long-term growth in China,” said Henrik Poulsen, Chairman of the Supervisory Board of Carlsberg Group, during the opening ceremony. Carlsberg’s journey in China began more than 150 years ago, when founder, J.C. Jacobsen decided to ship the first boxes of Carlsberg beer to China, making it one of the company’s first international export markets. #CarlsbergChina #Growth

This #WorldWaterWeek, we're happy to share the progress made through the WaterAid and Carlsberg collaboration 👇   Carlsberg partners with NGO WaterAid to replenish water as well as improve access to clean water, sanitation, and hygiene in the water-stressed Mysuru region in Southern India. The project is well underway after being kicked off in 2023, and we expect the program to positively impact over 34,000 individuals and replenish 85,000 m3 of water annually until its completion.   Recognizing water as a primary ingredient in beer, we aspire to give back the water we to use to brew 💙   Learn more about our targets #TowardsZERO Water Waste here: https://lnkd.in/dqPXAaRY   #WaterReplenishment #CarlsbergIndia

To celebrate Somersby's collaboration with floral artist Joe Horner, we have built a greenhouse at the Carlsberg Group central office in Copenhagen.   In a special event on Friday 23rd of August, the greenhouse saw a meet & greet with our CEO, Jacob Aarup-Andersen and artist, Joe Horner.   "Accelerating investment in Beyond Beer brands like Somersby, is a key part of our long-term growth strategy. I can't wait for consumers in markets around the world to experience the artist collection and green house for themselves," our CEO says. The meet & greet was followed by a selection of employees attending several creative floral workshops with Joe Horner, experiencing a new expression of the brand alongside products including the a special limited edition Floral Apple Wine developed by the Carlsberg Research Laboratory. Here's how it looked! 🌻🌷🌺 Photo: Rafael Phournier l Somexing

Somersby is launching its first-ever global artist collaboration with British floral artist Joe Horner.   Joe Horner, also known as Flower Blocks, captures the beauty of flowers and fruits through photography, creating artworks that outlasts their natural lifespan. Beyond the aesthetics of his floral compositions, Joe Horner has developed a signature photographic style that invites viewers on a meditative journey into nature. As part of the collaboration, Joe Horner has interpreted the Somersby brand, and its vast portfolio of flavoured fruity and refreshing alcoholic and non-alcoholic beverages. This turned into the art piece “Celebration of Spring”, a frozen composition of fruits and flowers presented in his signature surreal and unexpected style through both video and photography. “I was very excited to work with Somersby, I think we are a match made in heaven. Through this process, I have tried to provide a unique vision of what Somersby is, to express something exciting and fresh," the artist says. Somersby play a vital role in our Beyond Beer growth aspirations. Learn more: https://lnkd.in/dFuT4Dt6 #Somersby #JoeHorner

Sláinte! 1664 Blanc is now pouring in Ireland! As official sponsor for Dublin Horse Show, 1664 Blanc is launching nationwide in Ireland. It’s hard to say if it was the talented horses and jockeys, the playfully elegant outfits or 1664 Blanc that stole the show at this fashionable event. But one thing is for sure, 1664 Blanc was the right (out)fit for the occasion! Aside from this key event, 1664 Blanc is being supported by experiential samplings in select image bars, TV & digital media campaign and painting the trade blue with Blanc displays. 1664 Blanc is a key driver in delivering long-term growth with our Premium portfolio. Well done to the great collaboration between Diageo and Carlsberg Export & License for making the beer in the blue bottle available to the Irish market 💙 #CarlsbergExportandLicense #1664Blanc