Brand Movers

Mission completed - we found the Best Young Arctic Chef ✔ 👨🍳 🔥 For the past six months, Brand Movers together with VIRKA marknaðarføroyingar have supported Nordic Atlantic Cooperation (NORA) in bringing the new cooking competition Arctic Young Chef to life. Our role has been to develop and execute a social media strategy, sharing updates from the semi-final and showcasing the incredible talents of young chefs across Greenland, Iceland, Faroe Islands and Norway. The journey culminated in a grand finale at Harpa in Reykjavík, held as part of the Arctic Circle Assembly. Here Icelandic President Halla Tomasdottir announced the winner, crowning the Best Young Arctic Chef. Watch the video to see a recap from the day. A big thank you to NORA, VIRKA, and everyone involved in making this project possible! #wearebrandmovers #arcticyoungchef #arcticyoungchef2024 #nordisksamarbejde

What does Halloween have to do with content marketing? 🎃 Content marketing is about creating valuable content for the target audience, content that they want to engage with. While content marketing should be an all-year-round activity, it doesn’t mean that content activities can’t be seasonal or topical. What’s even better is that by making seasonal or topical content, you increase the content's relevance for the reader or viewer. Topical or seasonal content typically focuses on an event, a season, or a message that gives the brand a greater share of voice when interest in the topic hits its peak. Examples include Halloween, Christmas, and the World Cup. It’s smart, timely, and resonates with the audience’s current mood and needs. It aligns with holidays, events, or seasons, capturing the spirit of the moment to engage, inform, and drive timely actions. Read more about how to create seasonal content that drives awareness and authority here: https://lnkd.in/e2Q2vfwP 👈 Have a spooktastic Halloween! 👻 #wearebrandmovers #contentmarketing #happyhalloween #marketing #content

⏰ DEADLINE FOR THE ONLY DANISH AWARD DEDICATED TO CONTENT ⏰ The deadline for entries to the Clever Content Awards is fast approaching. In under a week the gates will be closed to the only Danish award dedicated to celebrating amazing content. Do not miss out on the opportunity to receive the ultimate recognition of your work from colleagues and experts in the Danish content industry. What are you waiting for? 🔥 Nominate your best work and prepare yourself to bask in the glorious shine from a Clever Content Award ✨ Start your entry here: https://lnkd.in/eSCVDz4y Partners on the Clever Content Awards are Publico Kommunikation Readpeak, EGN Danmark, NoA Elevate and Brand Movers #wearebrandmovers #videomarketing #contentmarketing #marketing

Knæk Cancer 2024 👊🏽 For the past three weeks, Kræftens Bekæmpelse (Danish Cancer Society) and TV 2 Danmark have put the spotlight on cancer—a disease that affects one in three Danes and, directly or indirectly, affects every family. Tomorrow evening, it all culminates in the live show 'Knæk Cancer – et show for sagen', where funds are raised for cancer research, prevention, and support for those affected. In connection with that, we’re sharing Erik’s story—a film we created with our client ProTreatment. Five years ago, Erik was diagnosed with cancer. Today, he’s cancer-free, and his doctors believe his physical strength helped him pull through. With ProTreatment’s guidance, Erik kept moving and stayed strong, and now he’s back to enjoying life with his grandkids and time out on his boat ⛵️ To donate to Knæk Cancer, send any amount via MobilePay to 15 10 65, or text "SMS KNÆK" to 1422 to donate 150 DKK 🙏🏼 #KnækCancer

How AlfaPeople works with thought leadership content 🧑🏻🎓👨🏾🎓 The global consulting company AlfaPeople, which offers implementations and support for Microsoft Dynamics 365, wants to continuously position the organization as a thought leader in the business applications industry. This work is ongoing through blog posts, ebooks and webinars. However, AlfaPeople also wants to show that the company is keeping its finger on the pulse of global business and industry. That’s why AlfaPeople together with Brand Movers decided to create a strong piece of thought leadership content tapping into the expert knowledge in the organisation while also creating new insights and data. The result is the “Microsoft AI Solutions in Business Processes: Outlook 2025”. 📊 The report is based on global data collected between May and September 2024. Responses were collected via telemarketing, the AlfaPeople newsletter and LinkedIn. 🤖 The report provides insights into how companies and organizations are using AI to revolutionize how the manage processes, engage with customers, and automate routine tasks making it a valuable piece of content for AlfaPeople’s target audience. 🪚 In addition, data from the report can be repurposed for social media, blog posts, webinars and even podcasts for the next many months providing ongoing value to AlfaPeople's thought leadership efforts. Thank you for a great collaboration Gitte Højgaard Mouritsen, Angelo Dalle Molle, and Vera Medina, M.Sc. #wearebrandmovers #thoughtleadership #contentmarketing #marketing #content

We visited our client BEUMER Group for the annual Strategic Review 🧳 Brand Movers sailed to Aarhus to visit Heidi Klit, Peter Elmvang and Jeanett Behrndtz Jørgensen from BEUMER Group at their offices for a full day of training and workshopping. Every year we do a Strategic Review with all our clients. A Strategic Review serves multiple purposes and provides several opportunities: 🏃♀️ Performance review: Together with, in this case, BEUMER Group, we review how our marketing and content efforts performed in the past year and focus on what learnings we can take away. ♟ Strategic review: Based on the performance review we revisit the content marketing strategy and make sure that it’s aligned with new business goals and changes in the market setting our efforts up for success in the coming year. 🧶 Content plan: Finally based on the performance review and the strategic review we develop a content plan for the coming year making sure to align it with the findings in the performance and strategic review. At the end of a long and productive day, we got a guided tour of the development and test facilities at BEUMER Group gaining insights into the future of distribution, baggage handling and other logistic-heavy industries. #wearebrandmovers #contentmarketing #marketing #content #strategicreview

 🎬 Choosing the right format for the platform: A key to campaign success 🎬 When Lån & Spar Bank was recognized by Forbrugerrådet Tænk as the best bank for Andelsboliger, they approached us with a campaign brief for both a TV ad and paid media ads on platforms like Facebook and Instagram. While the TV ad delivered a polished narrative, we knew that success on digital platforms required a different approach. Why? Because each platform has its own language, its own rhythm, and, most importantly, its own audience expectations. You can't simply copy and paste content between platforms—you need to tailor it. For the digital part of the campaign, we chose a native-first strategy by opting for selfie-style videos, filmed mostly directly on a phone. Why? ✨ Authenticity connects: In the crowded digital space, real, unscripted moments resonate far more than overly polished content. Especially when your audience is young, authenticity isn't just preferred—it's expected. 📱 Platform behaviors matter: On Instagram and Facebook, users are used to seeing content made by people, not brands. By adopting a more personal, informal tone, we blend in rather than interrupt, allowing the message to come across naturally. 🤳 Format fuels engagement: Short, snappy videos with a high tempo grab attention and encourage interaction. This is key when your audience is young people looking for their first apartment—they're scrolling fast, and you need to grab them in the first few seconds. The results? Strong ad performance and high engagement, proving that the right format on the right platform isn't just a creative choice—it's a strategic one. #wearebrandmovers #videomarketing #contentmarketing #marketing

Why is authenticity crucial in content production? 🤔 That’s is the question our Partner & Head of Video, Alexander Aude, and our Creative Producer, Kirstin Vang seek to answer in this episode of “Videosnak”. 🎥 In this episode they discuss why there is a need for authenticity in content and how it’s reflected in formats that are less polished and more relatable making the brands behind the content come across as more trustworthy and personal. 📱 Together they also present concrete examples of how authenticity can be used in content production and how it forces them to think differently about how which formats to use. ⏯ Watch the whole episode to learn more about why authenticity is a critical factor in today’s commercial formats, but also how it must be tailored to the medium and audience to remain relevant. #wearebrandmovers #videomarketing #contentmarketing #marketing

Have you heard about the “AI in Marketing 2024” report? 🗣 If you haven’t, you can now listen to a podcast about the report results. The report was produced by us at Brand Movers and published in late June. The crazy part is that the podcast is generated by the AI NotebookLM. We uploaded the report PDF to the AI and asked it to make a podcast about it. This is the result! Now, it still takes time to conduct a survey, analyze the results and write the report–but the ability to have it come alive in audio in a matter of minutes makes it available to a larger audience. So, if you haven’t read the report yet, you can now listen to 12 minutes of audio discussing the findings. Be afraid 👻 And enjoy! #wearebrandmovers #aiinmarketing #ai #notebooklm #contentmarketing

Why should you take the “Content Marketing i Danmark 2024” survey? 💬 If asked on a basic level we would say … It only takes 5 minutes, and your input will help shape the “Content Marketing I Danmark 2024" report 💬 But if asked on a deeper level we would say … It’s the biggest content marketing survey in Denmark–12 years in a row–and you’ll get early access to the insights before anyone else. You’ll also get invited to our exclusive launch webinar where we reveal the key takeaways and you could win two tickets to the Clever Content Conference in January 2025! Your opinion matters; this is a chance to be part of something big in the industry. Use 5 minutes, and let’s make it count! Take the survey here: https://lnkd.in/dNNAXnJu #wearebrandmovers #CMDK24 #contentmarketing #marketing