Welcome to the team, Malinda Praneeth ! 😎 We are thrilled to announce that Malinda will be joining us as a Product Owner, specialising in integrations and data acquisition. With more than eight years of experience in solution development and product management, Malinda has a proven history of initiating successful product launches and leading development projects in various sectors, including retail, supply chain, finance and e-commerce. Welcome on board! 😊 #team #growth #newhire
AudienceProject
Teknologi, information og internet
Make confident marketing decisions and reach your audience more effectively based on independent cross-media measurement
Om os
AudienceProject is a Danish-founded SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent, comprehensive cross-media measurement. We provide an independent, cross-media audience measurement platform with everything you need to create effective multichannel campaigns. With our platform, you can measure, optimise and plan your campaigns to reach and impact your audience cost-efficiently across channels, formats and devices.
- Websted
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http://www.audienceproject.com
Eksternt link til AudienceProject
- Branche
- Teknologi, information og internet
- Virksomhedsstørrelse
- 51-200 medarbejdere
- Hovedkvarter
- Copenhagen
- Type
- Privat
- Grundlagt
- 2010
- Specialer
- Online Survey, Online Feedback, User Demographics, User Insights, Web Analytics, Market Research, Campaign Validation, Campaign Effect Measurement, Campaign Measurement, Audience Measurement, Cross-Media Measurement, Third-Party Measurement, Independent Measurement, Brand Lift Measurement, Sales Lift Measurement, Campaign Optimisation, Campaign Planning og Audience Insights
Produkter
![Klik her for at se AudienceReport]()
AudienceReport
Produktanalysesoftware
AudienceReport is AudienceProject’s cross-media measurement platform, allowing advertisers to compare ad performance across the open web, social media, CTV and linear TV. With AudienceReport, advertisers can automatically measure their campaigns across channels via direct integrations to platforms and ad servers and get an overview of their total campaign performance and how each channel contributes. Advertisers can access their campaign measurements on an ongoing basis to see which channels are most effective at reaching their target audience and optimise their campaigns in flight to maximise performance. Post-campaign, advertisers can measure the brand and sales impact of their campaigns and learn how different channels contribute to the effect of their campaigns.
Beliggenheder
Medarbejdere hos AudienceProject
Opdateringer
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Welcome to the team, Robert! 😎 We are thrilled to announce that Robert Singleton will be joining us as our new Director of Partnerships. Robert comes with a wealth of experience from the Adtech industry, where he has held several significant positions, most recently at Index Exchange. In his new role, Robert will join our Partnership team to develop and expand our partnerships, helping advertisers make more confident marketing decisions. Happy to have you on board! 🚀 Full press release: https://lnkd.in/dbYTsEhQ #team #growth #newhire
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Welcome to the team, Jasmin! 🤗 We are thrilled to announce that Jasmin Merz has joined AudienceProject as Director of Partnerships. Jasmin comes with a wealth of experience from various strategic positions in the advertising industry, most recently at Meta. In her new role, Jasmin will join our Partnership team to develop and expand our partnerships, helping advertisers make more confident marketing decisions. Welcome on board! 🚀 Full press release: https://lnkd.in/d6PtBugN #team #growth #newhire
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Introducing a new and enhanced user interface in AudienceReport! 📊 We are very excited to introduce a new and enhanced user interface in our cross-media measurement platform, giving customers a better overview and control of their campaigns. So, what’s new? 👉 A new ‘Campaign’ entity that aligns with the industry taxonomy, ensuring that customers can manage and review the performance of their campaigns more cohesively. 👉 A new best-in-class navigation with a sidebar that allows customers to manage their channels, campaigns, and reports more effortlessly. 👉 Interactive product tours that help customers navigate the platform more easily and discover everything they need to know when using the platform. Learn more here: https://lnkd.in/dbZ_YCYf #advertising #measurement #crossmedia #ui #ux
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Welcome to the team, Cæcilie Jagd Ottosen! 😎 Cæcilie is joining our AI and Machine Learning team as a Student Assistant while doing her bachelors in mathematical modelling at DTU in Copenhagen. As part of the team, she will work on various data analysis projects that support the development of our methodology and bring insight into how we should advance our measurement capabilities. Welcome on board! 😊 #team #growth #newhire
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Welcome to the team, Karina Hoang Geertsen! 🎉 We are very excited to welcome Karina as our new Graphic and Web Designer. With seven years of experience in digital design within the advertising industry, Karina will enhance our marketing team by refining our brand identity and elevating our visual concepts and assets. Welcome on board! 😊 #team #growth #newhire
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Maximising 1+ cover is the best ROI you can ever get on a marketing investment. 💰 In a new article, our Commercial Director in the UK, Martyn Bentley, makes an argument for the business-enhancing benefits of measuring audiences in the fragmented AV media landscape. Learn why building reach is fundamental to growing a brand and what outcomes marketers can expect from preparing for the future with measurement. #advertising #measurement #roi #reach
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Welcome to the team, Jeanette! 🎉 We are very excited to welcome Jeanette Bertelsen as our new Director of Market Insights. Jeanette will lead our growing Market Insights team to develop the services and insights for our customers. She brings over 15 years of experience from the media industry and a proven track record of driving value from previous roles at YouGov, GroupM and, most recently, Acceleration Nordic. We are thrilled to have you onboard! 🚀 Full press release: https://lnkd.in/dcnbmq_e #team #growth #newhire
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Welcome to the team, Christine Sorensen! 👋 We are thrilled to welcome Christine to our growing Market Insights team. With her solid experience in advanced statistical methods, she will be supporting the delivery of our cross-media studies. Welcome on board! 😊 #team #growth #newhire
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Meet us at Dmexco! 🇩🇪 Next month, we will be back in Cologne and ready to talk about the business benefits of cross-media measurement. Join our masterclass and drop by our booth to learn how you can gain tangible business outcomes from cross-media measurement. Please reach out to Thomas Gregers Honoré, Michaela Schmitz, Myriam Zandvakili, Sedat Polat, or Reinhard Koch if you want to book a meeting or just casually meet up. We are looking forward to seeing you! 🤗 DMEXCO - Digital Marketing Expo & Conference #dmexco #dmexco2024 #measurement #crossmedia
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