Retail Media Strategies

Retail media publishers aren’t just putting up ads on their websites and in stores. Major players have streaming video components, while others also leverage social to expand reach. But that creates new problems for marketers: How do they make sure all of the marketing is working in concert with each other? In this session, Mike Sallette, vp of media, sponsorships and licensing at Danone, will talk about how Danone thinks about retail media campaigns deployed offsite and his approach to unification and data usage.

Retail media is largely considered a lower-funnel investment. However, more platforms like Amazon are pitching them as brand builders. In this session, executives will discuss how they’ve evolved their campaigns to position retail media as a way to lead to conversion and be used higher up in the consideration funnel.

In the increasingly competitive beauty market, Clinique has managed to remain popular among both longtime loyalists and new-to-the-brand Gen Z . Its retail media strategies across partners including Ulta, department stores and, most recently, Amazon are among the keys to its ongoing success. In this session, Maiah Martin, executive director of consumer engagement, will share how Clinique maintains its strong identity across a wide variety of channels, what retail media opportunities the brand is investing in now and how leveraging retail media plays into the brand’s larger goal of “meeting the customer where they are.

Many people may think shopper marketing is focused strictly on conversion. But successful campaigns require many more elements and inclusion of the entire marketing department. For a company like Mondelez, which encompasses many household brands like Oreo and Ritz, the idea is to use a holistic philosophy that takes into account both brand and performance. In this session, Rachel Lawson, director of shopper marketing, will talk about how she leads campaigns that keep customer experience always in mind.

It’s hard to make a shopper make an impulse purchase online. However, retail media networks are adding new programs and units later in the purchase cycle to grow the basket size. In this session, brands will discuss how they approach these types of campaigns and the results they’re seeing.

Join the CEO of Soom Foods for a captivating conversation about their journey from a small-scale, independent food company to a thriving brand. Discover how Soom Foods has leveraged retail media to expand its reach, drive sales, and build a loyal customer base.

Digitally-native brands are expanding to new channels. This could be new online platforms like Amazon, but also in-store options like Walmart and Target. This creates new questions surrounding advertising strategy and spend. In this session, Pattern Brands co-founder Suze Dowling will discuss how the company — which includes brands like GIR, Onsen and Open Spaces — has approached expanding to other channels while keeping its original branding and identity in mind.

Open to all.